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Photo Slate

Fail

Shoppers spend only $28K a year here, so Photo Slate is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£28K/yr50K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
45%top-5 click share · 18 brands · 20 sellers

Flapen Score

Photo Slate against its category

The dotted line is the Home & Garden average. Past it, Photo Slate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Slate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Slate 50K times last year and spent an estimated £28K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
4.9%
Market size, estimated
£28Ka year
Peak month
December4.6× the quietest month
Top search term
photo slate14K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £6.08 to £20.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £11.46 that is £0 to £1K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£6.08–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #500 within Artwork. It carries 409 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
19%
Out of stock, average day
1.7%
Average rank
#500in Artwork
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Photo Slate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

26%

  • A1 Graphics Ltd18%
  • Generic17%
  • Shiftpack15%
  • Panther Print10%
  • Customised-Printing7%
  • SAMAR7%

Demand

Photo Slate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Photo Slate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo slate14K/yr
  • personalised slate photo7K/yr
  • slate pictures personalised5K/yr
  • photo plaque6K/yr
  • personalised slate5K/yr
  • photo slate personalised4K/yr
  • personalised slate plaque4K/yr
  • slate photo3K/yr
  • slate photo frame2K/yr
  • slate photo personalised with stand51/yr

Reviews and returns

What reviews say buyers love and hate about Photo Slate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.90

Bad quality

The quality is shocking

Dreadful quality and arrived broken

Size-Overall16%−0.06

it's much bigger than I thought

Too small

Small chip,

Gifting Purpose9%+0.09

Meaningful Gift Ruined by Poor Quality & Customer Service

Was meant to be a gift

I cant say im impressed as it was a gift

Color9%−0.07

some of them the colour isn't properly coming out

Picture is completely different colour ant looks cheaply made

the photo looks so dark compared to the picture I sent

Advertised Vs Actual Product8%−0.02

Picture is WONKY ordered for my Sisters grave for her Birthday

disappointed that the picture was more to the left

Not what was expected

Love

Quality-Overall39%+0.90

The quality of the tile is very good

Amazing quality

Good quality gift

Value For Money12%+1.82

Excellent price

reasonably priced

Excellent value

Gifting Purpose10%+0.09

suitable to gift

Beautiful gift

Made a great gift

Image/Picture Clarity10%+0.37

Quality of the picture

picture very clear

Excellent picture

Advertised Vs Actual Product6%−0.02

Better than expected

Exactly as described

Exactly as shown

Return

0.0% Return rate 22% Fixable by listing

Weight Heavy22%▁▁▁▁▁█
Moist/Dry22%▁▁▁▁▁█
Paint Quality11%▁▁▁█▁▁
Quality-Overall11%▁▁█▁▁▁

Bad quality

The quality is shocking

Dreadful quality and arrived broken

Advertised Vs Actual Product11%▁▁▁▁▁█

Picture is WONKY ordered for my Sisters grave for her Birthday

disappointed that the picture was more to the left

Not what was expected

FAQ

Common Photo Slate questions

Answered from the same tracked data.