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Photo Slate

Fail

Shoppers spend an estimated $28K a year here, so Photo Slate is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£28K/yr50K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
45%top-5 click share · 18 brands · 20 sellers

Flapen Score

Photo Slate against its category

The dotted line is the Home & Garden average. Past it, Photo Slate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Slate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Slate 50K times last year and spent an estimated £28K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
4.9%
Market size, estimated
£28Ka year
Peak month
December4.6× the quietest month
Top search term
photo slate14K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £6.08 to £20.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £11.46 that is £0 to £1K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£6.08–£20.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #500 within Artwork. It carries 409 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
19%
Out of stock, average day
1.7%
Average rank
#500in Artwork
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Photo Slate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

20

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 94%

Open market

26%

  • A1 Graphics Ltd18%
  • Generic17%
  • Shiftpack15%
  • Panther Print10%
  • Customised-Printing7%
  • SAMAR7%

Demand

Photo Slate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Photo Slate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • photo slate14K/yr
  • personalised slate photo7K/yr
  • slate pictures personalised5K/yr
  • photo plaque6K/yr
  • personalised slate5K/yr
  • photo slate personalised4K/yr
  • personalised slate plaque4K/yr
  • slate photo3K/yr
  • slate photo frame2K/yr
  • slate photo personalised with stand51/yr

Reviews and returns

What reviews say buyers love and hate about Photo Slate

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Photo Slate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data