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Photo Frames Multiple Pictures

Fail

Shoppers spend only $64K a year here, so Photo Frames Multiple Pictures is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£64K/yr258K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
33%top-5 click share · 26 brands · 35 sellers

Flapen Score

Photo Frames Multiple Pictures against its category

The dotted line is the Home & Garden average. Past it, Photo Frames Multiple Pictures is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Frames Multiple Pictures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Frames Multiple Pictures 258K times last year and spent an estimated £64K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.7%
Market size, estimated
£64Ka year
Peak month
December3.1× the quietest month
Top search term
photo frames multiple pictures220K searches a year

02 · Price

A sale here is worth £15.07.

Listings sell for £15.07 on average, from £3.43 to £30.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.07 that is £0 to £2K a year per listing.

Average price
£15.07inside the $15 to $100 sweet spot
Price range
£3.43–£30.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #354 within Photo Albums, Frames & Accessories. It carries 2,493 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
77%
Out of stock, average day
6.2%
Average rank
#354in Photo Albums, Frames & Accessories
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,493per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Photo Frames Multiple Pictures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

35

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

33%

Top 20: 73%

Open market

29%

  • SONGMICS34%
  • Tinkeps13%
  • Boldon Framing7%
  • Icona Bay7%
  • Almost Frameless6%
  • URBNLIVING4%

Demand

Photo Frames Multiple Pictures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Photo Frames Multiple Pictures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo frames multiple pictures220K/yr
  • picture frames for multiple pictures33K/yr
  • cheap frames4K/yr
  • amazon photos frames126/yr

Reviews and returns

What reviews say buyers love and hate about Photo Frames Multiple Pictures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation23%−0.29

Bit awkward to assemble

A pain to put together

Very complicated to put together

Frame Quality15%+0.90

very weak frame

Cheap frame,

one of the frames was broken

Quality-Overall13%+0.27

Bit expensive for quality

Poor quality

Cheaper quality than expected

Strength5%−0.03

flimsy

Flimsy

was not as strong as I thought it would be

Value For Money4%+0.41

Not impressed for the price

Look more expensive

Not worth more then £12 in my eyes

Love

Frame Quality24%+0.90

Good frame

Great Frames

Beautiful frame

Quality-Overall16%+0.27

This a nice well made product

Great item, very well priced

Excellent product

Assembly/Installation9%−0.29

ease of installation

Easy to assemble

easy to put together

Value For Money8%+0.41

Great value for money

Good price

Excellent value for money

Advertised Vs Actual Product5%+0.46

Exactly what i wanted

It does the job

Exactly as described

Return

1.9% Return rate 27% Fixable by listing

Frame Quality34%▆▇█▇▇█

very weak frame

Cheap frame,

one of the frames was broken

Assembly/Installation15%█▅▅███

Bit awkward to assemble

A pain to put together

Very complicated to put together

Size-Overall12%▆██▇▇▆

Expected the frame to be bigger

Not fit for purpose

Apart from being slightly on the small size

Quality-Overall8%▃▃█▇▆▅

Bit expensive for quality

Poor quality

Cheaper quality than expected

Color7%█▅▄▃▃▄

FAQ

Common Photo Frames Multiple Pictures questions

Answered from the same tracked data.