How competitive is the Photo Frame 7x5 niche on Amazon United Kingdom?

25 brands and 43 sellers compete in Photo Frame 7x5 on Amazon United Kingdom. The top 5 Photo Frame 7x5 products take 49% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Photo Frame 7x5?

Photo Frame 7x5 buyers on Amazon United Kingdom complain most about Frame Quality, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Photo Frame 7x5 niche?

Photo Frame 7x5 sells for £7.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.08–£14.77. The average incumbent carries 2,596 reviews — the moat a new listing must climb.

Photo Frame 7x5

Photo Frame 7x5 shows low returns (1.3%), but prices mostly outside the sweet spot ($3.08–$14.77) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Photo Frame 7x5 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Photo Frame 7x5 is a £231K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Photo Frame 7x5: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.5% over the last 90 days and 7.3% of searches end in a purchase.

£231K

revenue / yr

Units sold / yr40K

Search volume / yr-10.5%426K

Conversion rate7.3%

Avg price£7.40

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers25 · 43

Top-5 product click share49%

Open market43%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Top Photo Frame 7x5 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 5x7

Price: £3.31
Rating: 4.4/5
Reviews: 2,125
Age: 4y ago

Tinkeps 4 Pack 7x5 Black Picture Frame Engineered Wood and Plexiglass 7x5 Frames with Mount for 4x6 inch Prints Photos and Posters Tabletop and Wall Mountable

Price: £7.40
Rating: 4.6/5
Reviews: 833
Age: 1y ago

Icona Bay - 7x5 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection

Price: £4.26
Rating: 4.5/5
Reviews: 6,112
Age: 5y ago

upsimples 3 Pack 5x7 Frame Black 5x7 Picture Frames Versatile Photo Frame

Price: £7.67
Rating: 4.5/5
Reviews: 10,615
Age: 1y ago

5x7 Picture Frame Wooden 5x7 Photo Frames with 5.9x3.9 inch Mount

Price: £3.70
Rating: 4.5/5
Reviews: 826
Age: 1y ago

Newest

by launch date

5x7 Frame Black MDF 5x7 Picture Frame with 5.9x3.9 inch Mount

Price: £3.33
Rating: 4.5/5
Reviews: 52
Age: 4mo ago

MEGAROOM Wood 7x5 Photo Frame - Photo Frame 7x5 for 17.8 x 12.7cm Photo Wall Hanging - 5x7 Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)

Price: £3.20
Rating: 4.5/5
Reviews: 903
Age: 6mo ago

HOUSE DAY 7x5 Photo Frames 100% Solid Wood 5x7 Picture Frame OAK Wooden

Price: £5.29
Rating: 4.6/5
Reviews: 145
Age: 6mo ago

4 Pack Picture Frame 7 x 5 Photo Frames Tabletop

Price: £7.62
Rating: 4.4/5
Reviews: 607
Age: 1y ago

Ditwis 7x5 Photo Frame White Elegant Frame Suitable for 5x7 Photos and Pictures Horizontal or Vertical Wall or Table Display

Price: £4.28
Rating: 4.3/5
Reviews: 1,291
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

49%

Top 20: 88%

Open market

38%

Design Group17%
Icona Bay14%
Tinkeps14%
upsimples7%
FamiPrts5%
INOV85%

Photo Frame 7x5 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume426KCVR7.3%Products33Brands25Top 5 Brands57%OOS Rate2.3%Rating4.4★Reviews2,596Avg BSR#140

Peak months: Dec · busiest ÷ quietest = 4.5×

Top Photo Frame 7x5 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

7x5 photo frames99K/yr -0.9%4.9% conv.
5x7 picture frame61K/yr -15.2%4.4% conv.
photo frame 7x565K/yr -20.8%4.5% conv.
7 x 5 photo frame37K/yr -3.3%5.1% conv.
5 x 7 photo frame27K/yr -7.7%4.5% conv.
5x7 photo frame24K/yr +9.0%4.0% conv.
photo frames 7x5 inches21K/yr -19.6%3.9% conv.
picture frames 5x713K/yr -15.8%3.9% conv.
7x5 photo frame15K/yr -13.3%5.3% conv.
photo frame 5x713K/yr -2.1%4.3% conv.

What reviews say buyers love and hate about Photo Frame 7x5

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Frame Quality32%

“Excellent frames for the price”

Quality-Overall27%

“Nice products, accurate description”

Value For Money17%

“Good for the price”

Advertised Vs Actual Product7%

“It did the job”

Image/Picture Clarity4%

“Good quality photo frame”

What buyers complain about

84% of reviews

Frame Quality36%

“These picture frames are not worth the money”

Quality-Overall11%

“Quality is very cheap”

Advertised Vs Actual Product8%

“Measurements are not correct”

Value For Money6%

“But for £14 I was expecting a bit more, sorry”

Size-Overall6%

“Wrong size”

Photo Frame 7x5 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

43%

2Frame Quality

23%

3Quality-Overall

4Advertised Vs Actual Product

5Material Quality

Common Photo Frame 7x5 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Photo Frame 7x5 52/100 on Amazon United Kingdom — Worth a look. The niche generates £231K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.