photo frame 7x5
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($3.08–$14.77) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£231K£231K/yr · 426K searches
Review moat
Okay2,596.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.08–£14.77cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, photo frame 7x5 is a £231K/yr Amazon United Kingdom market (426K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
photo frame 7x5 market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £222K–£296K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
43
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
49%
Top 20: 88%
Open market
38%
- Design Group17%
- Icona Bay14%
- Tinkeps14%
- upsimples7%
- FamiPrts5%
- INOV85%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.5×
Top photo frame 7x5 search terms
- 7x5 photo frames99K/yr
- 5x7 picture frame61K/yr
- photo frame 7x565K/yr
- 7 x 5 photo frame37K/yr
- 5 x 7 photo frame27K/yr
- 5x7 photo frame24K/yr
- photo frames 7x5 inches21K/yr
- picture frames 5x713K/yr
- 7x5 photo frame15K/yr
- photo frame 5x713K/yr
Top photo frame 7x5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 5x7
Design Group£3.314.4★2,125 rev
Tinkeps 4 Pack 7x5 Black Picture Frame Engineered Wood and Plexiglass 7x5 Frames with Mount for 4x6 inch Prints Photos and Posters Tabletop and Wall Mountable
Tinkeps£7.404.6★833 rev
Icona Bay - 7x5 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection
Icona Bay£4.264.5★6,112 rev
upsimples 3 Pack 5x7 Frame Black 5x7 Picture Frames Versatile Photo Frame
upsimples£7.674.5★10,615 rev
5x7 Picture Frame Wooden 5x7 Photo Frames with 5.9x3.9 inch Mount
FamiPrts£3.704.5★826 rev
Newest
by launch date
5x7 Frame Black MDF 5x7 Picture Frame with 5.9x3.9 inch Mount
BendStream£3.3352 rev
MEGAROOM Wood 7x5 Photo Frame - Photo Frame 7x5 for 17.8 x 12.7cm Photo Wall Hanging - 5x7 Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
MEGAROOM£3.20903 rev
HOUSE DAY 7x5 Photo Frames 100% Solid Wood 5x7 Picture Frame OAK Wooden
HOUSE DAY£5.29145 rev
4 Pack Picture Frame 7 x 5 Photo Frames Tabletop
HuaJiao£7.62607 rev
Ditwis 7x5 Photo Frame White Elegant Frame Suitable for 5x7 Photos and Pictures Horizontal or Vertical Wall or Table Display
Ditwis£4.281,291 rev
Trending
90-day click momentum5x7 Frame Black MDF 5x7 Picture Frame with 5.9x3.9 inch Mount
BendStream£3.334.5★
HOUSE DAY 7x5 Photo Frames 100% Solid Wood 5x7 Picture Frame OAK Wooden
HOUSE DAY£5.294.6★
MEGAROOM Wood 7x5 Photo Frame - Photo Frame 7x5 for 17.8 x 12.7cm Photo Wall Hanging - 5x7 Picture Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)
MEGAROOM£3.204.5★
5x7 Picture Frame Wooden 5x7 Photo Frames with 5.9x3.9 inch Mount
FamiPrts£3.704.5★
Ditwis 7x5 Photo Frame White Elegant Frame Suitable for 5x7 Photos and Pictures Horizontal or Vertical Wall or Table Display
Ditwis£4.284.3★
What buyers say about photo frame 7x5
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent frames for the price”
“Nice products, accurate description”
“Good for the price”
“It did the job”
“Good quality photo frame”
“Good fit”
“Lightweight oak photo frame”
“sturdy”
“the colour is nice”
“Very well made easy to put on the wall”
What buyers complain about
“These picture frames are not worth the money”
“Quality is very cheap”
“Measurements are not correct”
“But for £14 I was expecting a bit more, sorry”
“Wrong size”
“Moldy and wet”
“Its plastic not glass so really dulls the photograph”
“Looks like theres a white mount but theres not”
“frame turned yellow”
“Really unhappy as it was for a gift”
Top return reasons
Common questions
- Is photo frame 7x5 profitable to sell on Amazon United Kingdom?
- The niche generates £231K/yr across 33 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the photo frame 7x5 niche?
- 25 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in photo frame 7x5?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
- When does demand for photo frame 7x5 peak?
- Demand peaks in Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the photo frame 7x5 niche?
- Listings span £3.08–£14.77; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 2,596 reviews — the moat a new listing must climb.