How competitive is the Philips Steamer niche on Amazon United Kingdom?

1 brands and 65 sellers compete in Philips Steamer on Amazon United Kingdom. The top 5 Philips Steamer products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Philips Steamer?

Philips Steamer buyers on Amazon United Kingdom complain most about Weight Heavy, Size-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 2.5%.

What does it cost to enter the Philips Steamer niche?

Philips Steamer sells for £36.00 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.04–£69.66. The average incumbent carries 1,773 reviews — the moat a new listing must climb.

Philips Steamer

Philips Steamer shows a sweet-spot price point ($36.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Philips Steamer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Steamer is a £361K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 56/100.

Philips Steamer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +63.5% over the last 90 days and 8.5% of searches end in a purchase.

£361K

revenue / yr

Units sold / yr8K

Search volume / yr+63.5%118K

Conversion rate8.5%

Avg price£36.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 65

Top-5 product click share79%

Open market0%

Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Top Philips Steamer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel

Price: £20.69
Rating: 4.2/5
Reviews: 2,810
Age: 3y ago

Philips Handheld Garment Steamer 3000 Series 20 g/min No Burns Guaranteed

Price: £28.44
Rating: 4.2/5
Reviews: 2,810
Age: 5y ago

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £32.26
Rating: 4.3/5
Reviews: 1,027
Age: 2y ago

Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks

Price: £69.66
Rating: 4.0/5
Reviews: 3,429
Age: 2y ago

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £42.15
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Newest

by launch date

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £32.26
Rating: 4.3/5
Reviews: 1,027
Age: 2y ago

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £42.15
Rating: 4.4/5
Reviews: 116
Age: 2y ago

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £43.85
Rating: 4.3/5
Reviews: 1,027
Age: 2y ago

Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed

Price: £35.49
Rating: 4.3/5
Reviews: 1,027
Age: 2y ago

Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks

Price: £69.66
Rating: 4.0/5
Reviews: 3,429
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

PHILIPS100%

Philips Steamer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR8.5%Products10Brands1Top 5 Brands100%OOS Rate7.1%Rating4.2★Reviews1,773Avg BSR#15

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Top Philips Steamer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips steamer37K/yr +80.8%5.8% conv.
phillips steamer16K/yr +103.1%7.0% conv.
philips 3000 series handheld steamer7K/yr +250.4%12.5% conv.
philips handheld steamer8K/yr +74.2%5.8% conv.
philips clothes steamer7K/yr +33.6%5.9% conv.
phillips 3000 steamer5K/yr +200.9%12.1% conv.
steamer philips7K/yr +22.6%5.7% conv.
clothes steamer philips6K/yr +32.2%5.0% conv.
phillips steamer handheld4K/yr +46.9%5.2% conv.
philips garment steamer3K/yr +5.1%3.2% conv.

What reviews say buyers love and hate about Philips Steamer

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Ease Of Use19%

“Easy to use”

Quality-Overall19%

“The device is well made”

Value For Money10%

“Good value for money”

Portability9%

“Convenient for travelling”

Heating7%

“works immediately without waiting for it to heat up did great steaming my curtains wish the cord was a little longer”

What buyers complain about

67% of reviews

Weight Heavy11%

“Just a bit heavier than expected”

Size-Overall10%

“The cord is too short”

Functionality-Overall9%

“Barely works”

Durability9%

“After a few usings it is not working anymore”

Heating8%

“not heat”

Philips Steamer return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

35%

2Weight Heavy

15%

3Size-Overall

4Strength

5Heating

Common Philips Steamer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Steamer 56/100 on Amazon United Kingdom — Worth a look. The niche generates £361K/yr across 10 tracked products. Search demand moved +63.5% over the last 90 days.