philips steamer
Worth a lookShows a sweet-spot price point ($36.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£36.00avg listing price — sweet spot $15–$100
Price range
Incredible£19.04–£69.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+63.5%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good£361K£361K/yr · 118K searches
Review moat
Okay1,772.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips steamer is a £361K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
philips steamer market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £216K–£288K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.1%
- Avg brand age
- 26 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- PHILIPS100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +63.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Top philips steamer search terms
- philips steamer37K/yr
- phillips steamer16K/yr
- philips 3000 series handheld steamer7K/yr
- philips handheld steamer8K/yr
- philips clothes steamer7K/yr
- phillips 3000 steamer5K/yr
- steamer philips7K/yr
- clothes steamer philips6K/yr
- phillips steamer handheld4K/yr
- philips garment steamer3K/yr
Top philips steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
PHILIPS£20.694.2★2,810 rev
Philips Handheld Garment Steamer 3000 Series 20 g/min No Burns Guaranteed
PHILIPS£28.444.2★2,810 rev
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£32.264.3★1,027 rev
Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks
PHILIPS£69.664.0★3,429 rev
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£42.154.4★116 rev
Newest
by launch datePhilips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£32.261,027 rev
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£42.15116 rev
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£43.851,027 rev
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£35.491,027 rev
Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks
PHILIPS£69.663,429 rev
Trending
90-day click momentumPhilips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£32.264.3★
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£35.494.3★
Philips Handheld Garment Steamer 5000 Series 24 g/min No Burns Guaranteed
PHILIPS£42.154.4★
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
PHILIPS£20.694.2★
Philips Handheld Garment Steamer 7000 Series 1500W 28g/min Dual Tanks
PHILIPS£69.664.0★
What buyers say about philips steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“The device is well made”
“Good value for money”
“Convenient for travelling”
“works immediately without waiting for it to heat up did great steaming my curtains wish the cord was a little longer”
“Not too heavy for me to use”
“Works perfectly does the job quick and good”
“efficient and it works just fine”
“It does its job”
“Good for small items”
What buyers complain about
“Just a bit heavier than expected”
“The cord is too short”
“Barely works”
“After a few usings it is not working anymore”
“not heat”
“Disappointing reliability”
“Damages anything that isnt dark coloured”
“It didn't match the description or my expectations”
“Only downside is that the the travel pouch could have been longer so that longer items are easily steamed”
“the holes from which the steam comes out seem to have rust”
Top return reasons
Common questions
- Is philips steamer profitable to sell on Amazon United Kingdom?
- The niche generates £361K/yr across 10 tracked products. 90-day search growth is +63.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the philips steamer niche?
- 1 brands and 65 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips steamer?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Functionality-Overall. The return rate is 2.5%.
- When does demand for philips steamer peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the philips steamer niche?
- Listings span £19.04–£69.66; the average listing price is £36.00 (sweet spot $15–$100). The average incumbent carries 1,773 reviews — the moat a new listing must climb.