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Philips Steamer

Maybe

Products sell for $36.00 on average, inside the sweet spot. But the top 5 brands take 100% of clicks, so Philips Steamer is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£361K/yr118K searches / yr
90-day growth
+63.5%search demand this quarter
Competition
79%top-5 click share · 1 brands · 65 sellers

Flapen Score

Philips Steamer against its category

The dotted line is the Home & Garden average. Past it, Philips Steamer is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Steamer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Steamer 118K times last year and spent an estimated £361K. One brand takes every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £361K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+63.5%
Conversion, latest week
8.5%
Market size, estimated
£361Ka year
Peak month
October2.6× the quietest month
Top search term
philips steamer37K searches a year

02 · Price

A sale here is worth £36.00.

Listings sell for £36.00 on average, from £19.04 to £69.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £36.00 that is £18K to £27K a year per listing.

Average price
£36.00inside the $15 to $100 sweet spot
Price range
£19.04–£69.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£18K–£27K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #15 within Irons, Steamers & Accessories. It carries 1,773 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#15in Irons, Steamers & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,773per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Philips Steamer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£36K£72K£108K£145K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • PHILIPS100%

Demand

Philips Steamer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Philips Steamer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips steamer37K/yr
  • phillips steamer16K/yr
  • philips 3000 series handheld steamer7K/yr
  • philips handheld steamer8K/yr
  • philips clothes steamer7K/yr
  • phillips 3000 steamer5K/yr
  • steamer philips7K/yr
  • clothes steamer philips6K/yr
  • phillips steamer handheld4K/yr
  • philips garment steamer3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Steamer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy11%−0.11

Just a bit heavier than expected

too heavy

its actually quite heavy to hold

Size-Overall10%−0.11

The cord is too short

they were big

Small tank

Functionality-Overall9%−0.17

Barely works

Doesnt work

Hardly works

Durability9%−0.14

After a few usings it is not working anymore

now its broken

Stopped working in one use

Heating8%

not heat

It makes the noise heats up

hot when your return

Love

Ease Of Use19%+2.05

Easy to use

still a great tool

Still using and it's handy

Quality-Overall19%+0.48

The device is well made

Good quality

Great steamer

Value For Money10%+0.73

Good value for money

Great for price

so well worth the money

Portability9%+0.48

Convenient for travelling

Portable and folds up, so handy for travel

It's nice how portable it is

Heating7%

works immediately without waiting for it to heat up did great steaming my curtains wish the cord was a little longer

rather quite heats up well

Heats up quickly

Return

2.5% Return rate 16% Fixable by listing

Functionality-Overall35%█▅▅▅▅▆

Barely works

Doesnt work

Hardly works

Weight Heavy15%▃▄█▅▇▇

Just a bit heavier than expected

too heavy

its actually quite heavy to hold

Size-Overall8%▇▃▆█▅█

The cord is too short

they were big

Small tank

Strength7%▂█▅▂▇█
Heating5%▄█▁▃▄▃

not heat

It makes the noise heats up

hot when your return

FAQ

Common Philips Steamer questions

Answered from the same tracked data.