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Philips Steam Generator Iron

Fail

The top 5 brands take 100% of clicks, so Philips Steam Generator Iron is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£123K/yr55K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
79%top-5 click share · 1 brands · 94 sellers

Flapen Score

Philips Steam Generator Iron against its category

The dotted line is the Home & Garden average. Past it, Philips Steam Generator Iron is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Steam Generator Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Steam Generator Iron 55K times last year and spent an estimated £123K. One brand takes every click. Demand peaks in Jun. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.3%
Market size, estimated
£123Ka year
Peak month
June2.1× the quietest month
Top search term
philips steam generator iron25K searches a year

02 · Price

A sale here is worth £172.38.

Listings sell for £172.38 on average, from £74.23 to £354.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £172.38 that is £17K to £43K a year per listing.

Average price
£172.38above the $15 to $100 sweet spot
Price range
£74.23–£354.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£17K–£43K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Irons, Steamers & Accessories. It carries 1,013 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#8in Irons, Steamers & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Philips Steam Generator Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Steam Generator Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Philips Steam Generator Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips steam generator iron25K/yr
  • phillips steam iron generator7K/yr
  • philips perfectcare6K/yr
  • philips iron steam generator6K/yr
  • phillips perfect care elite steam generator iron4K/yr
  • philips perfectcare elite steam generator iron gc9630/204K/yr
  • philips perfect care elite steam generator iron3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Steam Generator Iron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.36

Broken for the second time

Constantly breaking

Not durable

Heating16%−0.11

is quite hot on the hand

Not hot enough

doesn't heat properly

Value For Money7%+0.37

Not worth the money

this isnt cheap

Expensive

Quality-Overall6%+0.37

Absolute rubbish

a shocking product

Poor Quality

Weight Heavy6%0.00

TOO HEAVY

although this appears to be a very bulky machine

Quite heavy

Love

Ease Of Use16%+1.45

it works effortlessly

Easy to use

powerful in use

Quality-Overall14%+0.37

Overall build quality feels solid and dependable

But build quality feels rock solid

Excellent product

Heating10%−0.11

The iron heats up really quickly

110 g/min continuous steam keeps things moving quickly

Heats up quickly

Value For Money10%+0.37

worth it

Value for money

great price

Weight Light10%+0.72

I also like how lightweight the iron itself feels

I found this Philips steam generator to be surprisingly lightweight

Lightweight

Return

4.6% Return rate 5% Fixable by listing

Functionality-Overall25%█▇▇▆█▇

Does not steam properly

Does not work

then the steam stopped working

Heating12%▅█▃▇▇▄

is quite hot on the hand

Not hot enough

doesn't heat properly

Leak-Proof9%█▄▇▃▇▅

leaks from the steam holes

It leaks

that leaks as well

Weight Heavy7%▁▄▃█▆▆

TOO HEAVY

although this appears to be a very bulky machine

Quite heavy

Product Condition6%▂▂█▂▂▃

FAQ

Common Philips Steam Generator Iron questions

Answered from the same tracked data.