How competitive is the Philips Steam Generator Iron niche on Amazon United Kingdom?

1 brands and 94 sellers compete in Philips Steam Generator Iron on Amazon United Kingdom. The top 5 Philips Steam Generator Iron products take 79% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Philips Steam Generator Iron niche?

Philips Steam Generator Iron sells for £172.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £74.23–£354.35. The average incumbent carries 1,013 reviews — the moat a new listing must climb.

Philips Steam Generator Iron

brand-locked demand (top 5 brands take 100% of clicks) — Philips Steam Generator Iron doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Philips Steam Generator Iron profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Steam Generator Iron is a £123K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Philips Steam Generator Iron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 1.3% of searches end in a purchase.

£123K

revenue / yr

Units sold / yr2K

Search volume / yr+3.4%55K

Conversion rate1.3%

Avg price£172.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 94

Top-5 product click share79%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Philips Steam Generator Iron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips PerfectCare 8000 Series Steam Generator Iron Speed Mode No Burns

Price: £260.49
Rating: 4.0/5
Reviews: 154
Age: 5y ago

Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns

Price: £90.16
Rating: 4.1/5
Reviews: 4,353
Age: 6y ago

Philips PerfectCare 6000 Series Steam Generator Iron 8 bar 600g Boost

Price: £147.04
Rating: 4.3/5
Reviews: 325
Age: 4y ago

Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns

Price: £89.78
Rating: 4.1/5
Reviews: 4,353
Age: 6y ago

Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 650g Boost

Price: £236.94
Rating: 4.5/5
Reviews: 409
Age: 1y ago

Newest

by launch date

Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful

Price: £74.23
Rating: 4.0/5
Reviews: 43
Age: 9mo ago

Philips PerfectCare 8000 Series Steam Generator Iron 9 bar 750g Boost

Price: £354.35
Rating: 4.5/5
Reviews: 33
Age: 12mo ago

Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 650g Boost

Price: £236.94
Rating: 4.5/5
Reviews: 409
Age: 1y ago

Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 600g Boost

Price: £203.11
Rating: 4.7/5
Reviews: 30
Age: 1y ago

Philips PerfectCare 6000 Series Steam Generator Iron 2400W 500g Boost

Price: £133.72
Rating: 4.4/5
Reviews: 148
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

PHILIPS100%
Open — no brand owns it (0%)

Philips Steam Generator Iron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR1.3%Products10Brands1Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,013Avg BSR#8

Top Philips Steam Generator Iron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips steam generator iron25K/yr +9.6%2.4% conv.
phillips steam iron generator7K/yr +7.7%2.5% conv.
philips perfectcare6K/yr +57.4%3.2% conv.
philips iron steam generator6K/yr -13.8%2.3% conv.
phillips perfect care elite steam generator iron4K/yr +9.2%3.0% conv.
philips perfectcare elite steam generator iron gc9630/204K/yr +12.3%0.8% conv.
philips perfect care elite steam generator iron3K/yr -58.9%3.5% conv.

What reviews say buyers love and hate about Philips Steam Generator Iron

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Ease Of Use16%

“it works effortlessly”

Quality-Overall14%

“Overall build quality feels solid and dependable”

Heating10%

“The iron heats up really quickly”

Value For Money10%

“worth it”

Weight Light10%

“I also like how lightweight the iron itself feels”

What buyers complain about

72% of reviews

Durability20%

“Broken for the second time”

Heating16%

“is quite hot on the hand”

Value For Money7%

“Not worth the money”

Quality-Overall6%

“Absolute rubbish”

Weight Heavy6%

“TOO HEAVY”

Philips Steam Generator Iron return rate & reasons

Why buyers send it back, as a share of all return requests.

4.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

25%

2Heating

12%

3Leak-Proof

4Weight Heavy

5Product Condition

Common Philips Steam Generator Iron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Steam Generator Iron 30/100 on Amazon United Kingdom — Skip it. The niche generates £123K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.

Philips Steam Generator Iron buyers on Amazon United Kingdom complain most about Durability, Heating, Value For Money, the themes mined from the niche's reviews. Its return rate is 4.6%.