Skip to content

Philips Steam Generator Iron

Fail

The top 5 brands take 100% of clicks, so Philips Steam Generator Iron is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£123K/yr55K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
79%top-5 click share · 1 brands · 94 sellers

Flapen Score

Philips Steam Generator Iron against its category

The dotted line is the Home & Garden average. Past it, Philips Steam Generator Iron is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Steam Generator Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Steam Generator Iron 55K times last year and spent an estimated £123K. One brand takes every click. Demand peaks in Jun. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.3%
Market size, estimated
£123Ka year
Peak month
June2.1× the quietest month
Top search term
philips steam generator iron25K searches a year

02 · Price

A sale here is worth £172.38.

Listings sell for £172.38 on average, from £74.23 to £354.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £172.38 that is £17K to £43K a year per listing.

Average price
£172.38above the $15 to $100 sweet spot
Price range
£74.23–£354.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£17K–£43K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Irons, Steamers & Accessories. It carries 1,013 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#8in Irons, Steamers & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,013per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Philips Steam Generator Iron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

94

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Steam Generator Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.1×

Search terms

Top Philips Steam Generator Iron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips steam generator iron25K/yr
  • phillips steam iron generator7K/yr
  • philips perfectcare6K/yr
  • philips iron steam generator6K/yr
  • phillips perfect care elite steam generator iron4K/yr
  • philips perfectcare elite steam generator iron gc9630/204K/yr
  • philips perfect care elite steam generator iron3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Steam Generator Iron

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
4.6%of orders come back
“Broken for the second time”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Steam Generator Iron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data