Philips Perfect Draft
FailThe top 5 brands take 100% of clicks, so Philips Perfect Draft is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £25K/yr18K searches / yr
- 90-day growth
- +120.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 12 sellers
Flapen Score
Philips Perfect Draft against its category
The dotted line is the Home & Garden average. Past it, Philips Perfect Draft is stronger. Inside it, weaker.
Market
The Philips Perfect Draft market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Perfect Draft 18K times last year and spent an estimated £25K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +120.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +120.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £25Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- philips beer machine8K searches a year
02 · Price
A sale here is worth £137.87.
Listings sell for £137.87 on average, from £29.01 to £254.69. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £137.87 that is £0 to £14K a year per listing.
- Average price
- £137.87above the $15 to $100 sweet spot
- Price range
- £29.01–£254.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #18 within Small Kitchen Appliances. It carries 82 reviews at 3.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 87%
- Out of stock, average day
- 6.3%
- Average rank
- #18in Small Kitchen Appliances
- Average rating
- 3.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 82per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Philips Perfect Draft products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PerfectDraft Phillips beer machine with Corona
- Price
- £174.74
- Rating
- 3.9/5
- Reviews
- 129
- Age
- 3y ago
PerfectDraft Black beer bundle with Peroni Nastro Azzurro 6L keg Philips home dispenser.
- Price
- £148.32
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Phillips beer machine and Stella Artois
- Price
- £175.22
- Rating
- 3.9/5
- Reviews
- 129
- Age
- 3y ago
PerfectDraft Black beer bundle with Corona 6L keg Philips home dispenser.
- Price
- £149.85
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Black beer bundle with San Miguel 6L keg Philips home dispenser.
- Price
- £149.31
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
Trending
90-day click momentum
Keplin Beer Keg Dispenser 5L with Thermoelectric Cooler LED Temperature Gauge & Drink Fountain Perfect Home Draft Beer Tap System for Party 2 Year Warranty
- Price
- £98.03
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2mo ago
Philips PerfectDraft HD3720/26 Beer Tap 6 L Draught Beer Dispenser 1.5 Bar - Beer Handle (8.16 kg 261 x 444 x 494 mm LCD)
- Price
- £149.62
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 8y ago
PerfectDraft Leffe Blonde Beer 6% ABV keg for Philips Machine 6 L
- Price
- £31.91
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago
PerfectDraft Pro beer bundle with Corona 6L keg.
- Price
- £254.69
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 3y ago
PerfectDraft Corona Extra Lager Beer keg for Philips Machine 6 L
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 5y ago
Newest
by launch dateKeplin Beer Keg Dispenser 5L with Thermoelectric Cooler LED Temperature Gauge & Drink Fountain Perfect Home Draft Beer Tap System for Party 2 Year Warranty
- Price
- £98.03
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2mo ago
PerfectDraft Leffe Blonde Beer 6% ABV keg for Philips Machine 6 L
- Price
- £31.91
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 1y ago
PerfectDraft Black beer bundle with Peroni Nastro Azzurro 6L keg Philips home dispenser.
- Price
- £148.32
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Black beer bundle with Corona 6L keg Philips home dispenser.
- Price
- £149.85
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Black beer bundle with San Miguel 6L keg Philips home dispenser.
- Price
- £149.31
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- PerfectDraft95%
- PHILIPS2%
- Dellonda2%
- KEPLIN1%
- Open — no brand owns it (0%)
Demand
Philips Perfect Draft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 6.9×
Reviews and returns
What reviews say buyers love and hate about Philips Perfect Draft
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
low quality
its rubbish
are definitely not worth what you pay theirs a whole lot better out there
for me personally its not worth it
The beer keg is under weight
barrels are allways short
Bitter
Love
While made of plastic it is of a good strong quality
It feels really well made
Excellent product
Easy to use
Plastic crown is easy enough to find
which makes it easy to swap between different beers
pretty good value for money too
a good value for the cost
well worth the money for beer lovers
tasted just like it does in the pub
This is a very good buy I love it it tastes as good as going to the pub who needs pups when you fan have the real thing in ur own home mint well spent
Once cold, the dispenser kept it consistently cool throughout the evening
The thermoelectric cooler keeps beer perfectly chilled. down to 4°C.
Once it's cooled it keeps it at a great temperature
Return
0.4% Return rate 8% Fixable by listing
they are just not compatible with this
None would connect to the tube - it's not push
If your beer keg is room temperature it takes a little while to get the temperature down
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Perfect Draft questions
Answered from the same tracked data.