Is philips iron profitable to sell on Amazon United Kingdom?

The niche generates £889K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (48/100).

How competitive is the philips iron niche?

2 brands and 136 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philips iron?

Top complaints mined from reviews: Durability, Weight Heavy, Heating. The return rate is 2.8%.

What does it cost to enter the philips iron niche?

Listings span £16.18–£354.35; the average listing price is £89.36 (sweet spot $15–$100). The average incumbent carries 5,074 reviews — the moat a new listing must climb.

philips iron

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£89.36

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great£889K

£889K/yr · 235K searches

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Price range

Okay£16.18–£354.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,073.74

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, philips iron is a £889K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

philips iron market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £715K–£894K; units × avg price
Conversion rate: 4.2%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.1%
Avg brand age: 42 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

136

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

PHILIPS93%
Russell Hobbs7%

Demand

Weekly Amazon search volume, last 50 weeks — +4.5% search growth over the last 90 days.

Open Trend

Top philips iron search terms

philips iron55K/yr +15.1%2.5% conv.
philips steam iron38K/yr +0.1%2.9% conv.
philips irons22K/yr -8.2%5.3% conv.
philips iron steam21K/yr +2.1%2.8% conv.
iron philips19K/yr +28.1%3.1% conv.
phillips iron16K/yr +13.0%4.2% conv.
philips azure 8000 series steam iron7K/yr +50.9%6.6% conv.
iron philips steam7K/yr -28.1%3.0% conv.
steam iron philips10K/yr -4.5%2.1% conv.
phillips steam iron11K/yr -25.1%5.2% conv.

All search terms

Top philips iron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Azur 7000 Series Steam Iron 2800W 250g Boost Smooth glide

PHILIPS£40.694.1★1,342 rev

Philips Azur 8000 Series Steam Iron 3000W 260g Boost No Burns Guaranteed

PHILIPS£94.084.3★948 rev

Philips Steam Iron Easyspeed Steam Boost up to 100 gram Ceramic Soleplate Drip Stop 4 Settings 2000W 220 ml Watertank Integrated Waterspray Grey (GC1751/89)

PHILIPS£16.544.4★2,609 rev

Philips Steam Iron 3000 Series 2600W 200g Boost Ceramic Soleplate

PHILIPS£25.934.3★1,796 rev

Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns

PHILIPS£90.164.1★4,353 rev

Newest

by launch date

Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful

PHILIPS£74.2343 rev

9mo ago

Philips PerfectCare 8000 Series Steam Generator Iron 9 bar 750g Boost

PHILIPS£354.3533 rev

12mo ago

Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 650g Boost

PHILIPS£236.94409 rev

1y ago

Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562

Russell Hobbs£20.321,328 rev

1y ago

Philips Steam Iron 2000 Series 2000W 110g Boost Ceramic Soleplate

PHILIPS£18.89300 rev

2y ago

What buyers say about philips iron

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Excellent value”

Quality-Overall17%

“Excellent product”

Ease Of Use12%

“Easy to operate”

Weight Light9%

“Brilliant lightweight”

Heating5%

“Appears to work well, temperature and heat function seems good”

Efficiency4%

“Very effective”

Advertised Vs Actual Product4%

“It works just as advertised”

Strength2%

“Strong steam”

Durability2%

“with longevity in mind”

Design-Overall2%

“Aesthetically pleasing”

What buyers complain about

Durability18%

“Doesn't last”

Weight Heavy17%

“Heavy in weight”

Heating8%

“Does not heat up”

Quality-Overall6%

“Cheap- spend more for better quality”

Size-Overall6%

“a lot smaller”

Functionality-Overall6%

“Doesn't work”

Leak-Proof5%

“leaks a bit”

Value For Money4%

“Expensive”

Product Condition3%

“These look used”

Ease Of Cleaning2%

“not being able to self clean despite cleaning it regularly”

Top return reasons

Weight Heavy23%

Functionality-Overall17%

Heating12%

Product Condition11%

Leak-Proof8%

Quality-Overall4%

Size-Overall3%

Water Resistance2%