- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £889K/yr235K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 55%top-5 click share · 2 brands · 136 sellers
Flapen Score
Philips Iron against its category
The dotted line is the Home & Garden average. Past it, Philips Iron is stronger. Inside it, weaker.
Market
The Philips Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Iron 235K times last year and spent an estimated £889K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £889Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- philips iron55K searches a year
02 · Price
A sale here is worth £89.36.
Listings sell for £89.36 on average, from £16.18 to £354.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £89.36 that is £22K to £45K a year per listing.
- Average price
- £89.36inside the $15 to $100 sweet spot
- Price range
- £16.18–£354.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £22K–£45K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Irons, Steamers & Accessories. It carries 5,074 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #15in Irons, Steamers & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,074per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Philips Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Azur 7000 Series Steam Iron 2800W 250g Boost Smooth glide
- Price
- £40.69
- Rating
- 4.1/5
- Reviews
- 1,342
- Age
- 3y ago
Philips Azur 8000 Series Steam Iron 3000W 260g Boost No Burns Guaranteed
- Price
- £94.08
- Rating
- 4.3/5
- Reviews
- 948
- Age
- 4y ago
Philips Steam Iron Easyspeed Steam Boost up to 100 gram Ceramic Soleplate Drip Stop 4 Settings 2000W 220 ml Watertank Integrated Waterspray Grey (GC1751/89)
- Price
- £16.54
- Rating
- 4.4/5
- Reviews
- 2,609
- Age
- 5y ago
Philips Steam Iron 3000 Series 2600W 200g Boost Ceramic Soleplate
- Price
- £25.93
- Rating
- 4.3/5
- Reviews
- 1,796
- Age
- 4y ago
Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns
- Price
- £90.16
- Rating
- 4.1/5
- Reviews
- 4,353
- Age
- 6y ago
Trending
90-day click momentum
Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful
- Price
- £74.23
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
Philips PerfectCare 8000 Series Steam Generator Iron 9 bar 750g Boost
- Price
- £354.35
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 12mo ago
Philips Steam Iron 3000 Series 2600W 200g Boost Ceramic Soleplate
- Price
- £27.95
- Rating
- 4.3/5
- Reviews
- 1,796
- Age
- 3y ago
Philips PerfectCare 8000 Series Steam Generator Iron Speed Mode No Burns
- Price
- £260.49
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 5y ago
Philips Azur 7000 Series Steam Iron 3000W 250g Boost 55g/min Blue
- Price
- £56.16
- Rating
- 4.0/5
- Reviews
- 217
- Age
- 3y ago
Newest
by launch datePhilips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful
- Price
- £74.23
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 9mo ago
Philips PerfectCare 8000 Series Steam Generator Iron 9 bar 750g Boost
- Price
- £354.35
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 12mo ago
Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 650g Boost
- Price
- £236.94
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 1y ago
![Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562](https://m.media-amazon.com/images/I/413qdjL8YHL.jpg)
Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 1,328
- Age
- 1y ago
Philips Steam Iron 2000 Series 2000W 110g Boost Ceramic Soleplate
- Price
- £18.89
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
136
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- PHILIPS93%
- Russell Hobbs7%
Demand
Philips Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Philips Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips iron55K/yr
- philips steam iron38K/yr
- philips irons22K/yr
- philips iron steam21K/yr
- iron philips19K/yr
- phillips iron16K/yr
- philips azure 8000 series steam iron7K/yr
- iron philips steam7K/yr
- steam iron philips10K/yr
- phillips steam iron11K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't last
it suddenly stops working after few uses
Not durable
Heavy in weight
heavier than I expected
Heavier than expected
Does not heat up
Sometimes it gets hot
is quite hot on the hand
Cheap- spend more for better quality
Garbage of a product
Not of good quality
a lot smaller
Quite large
Cable too short
Love
Excellent value
Good for the price
Good value for money
Excellent product
But build quality feels rock solid
Overall build quality feels solid and dependable
Easy to operate
Easy to use
it works effortlessly
Brilliant lightweight
Great not too heavy not too light
I found this Philips steam generator to be surprisingly lightweight
Appears to work well, temperature and heat function seems good
Heats up quickly
The iron heats up quickly
Return
2.8% Return rate 4% Fixable by listing
Heavy in weight
heavier than I expected
Heavier than expected
Doesn't work
unfortunately doesnt work consistently
it no longer functions
Does not heat up
Sometimes it gets hot
is quite hot on the hand
These look used
received used item
Product had been used
leaks a bit
leaks water
It leaks
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Iron questions
Answered from the same tracked data.