How competitive is the Philips Iron niche on Amazon United Kingdom?

2 brands and 136 sellers compete in Philips Iron on Amazon United Kingdom. The top 5 Philips Iron products take 55% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Philips Iron niche?

Philips Iron sells for £89.36 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £16.18–£354.35. The average incumbent carries 5,074 reviews — the moat a new listing must climb.

Philips Iron

brand-locked demand (top 5 brands take 100% of clicks) — Philips Iron doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Philips Iron profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Iron is a £889K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Philips Iron: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.5% over the last 90 days and 4.2% of searches end in a purchase.

£889K

revenue / yr

Units sold / yr10K

Search volume / yr+4.5%235K

Conversion rate4.2%

Avg price£89.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 136

Top-5 product click share55%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Top Philips Iron products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Azur 7000 Series Steam Iron 2800W 250g Boost Smooth glide

Price: £40.69
Rating: 4.1/5
Reviews: 1,342
Age: 3y ago

Philips Azur 8000 Series Steam Iron 3000W 260g Boost No Burns Guaranteed

Price: £94.08
Rating: 4.3/5
Reviews: 948
Age: 4y ago

Philips Steam Iron Easyspeed Steam Boost up to 100 gram Ceramic Soleplate Drip Stop 4 Settings 2000W 220 ml Watertank Integrated Waterspray Grey (GC1751/89)

Price: £16.54
Rating: 4.4/5
Reviews: 2,609
Age: 5y ago

Philips Steam Iron 3000 Series 2600W 200g Boost Ceramic Soleplate

Price: £25.93
Rating: 4.3/5
Reviews: 1,796
Age: 4y ago

Philips PerfectCare Compact Steam Generator Iron 400g Boost No Burns

Price: £90.16
Rating: 4.1/5
Reviews: 4,353
Age: 6y ago

Newest

by launch date

Philips Steam Generator Iron 2000 Series 2400W 300g Steam Boost Powerful

Price: £74.23
Rating: 4.0/5
Reviews: 43
Age: 9mo ago

Philips PerfectCare 8000 Series Steam Generator Iron 9 bar 750g Boost

Price: £354.35
Rating: 4.5/5
Reviews: 33
Age: 12mo ago

Philips PerfectCare 7000 Series Steam Generator Iron 8.5 bar 650g Boost

Price: £236.94
Rating: 4.5/5
Reviews: 409
Age: 1y ago

Russell Hobbs Steam Iron [2600W 210g extra steam boost 70 g/min steam] Steam Glide Pro (300ml water tank ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20562

Price: £20.32
Rating: 4.4/5
Reviews: 1,328
Age: 1y ago

Philips Steam Iron 2000 Series 2000W 110g Boost Ceramic Soleplate

Price: £18.89
Rating: 4.5/5
Reviews: 300
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

136

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

PHILIPS93%
Russell Hobbs7%

Philips Iron demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR4.2%Products19Brands2Top 5 Brands100%OOS Rate1.1%Rating4.3★Reviews5,074Avg BSR#15

Top Philips Iron search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips iron55K/yr +15.1%2.5% conv.
philips steam iron38K/yr +0.1%2.9% conv.
philips irons22K/yr -8.2%5.3% conv.
philips iron steam21K/yr +2.1%2.8% conv.
iron philips19K/yr +28.1%3.1% conv.
phillips iron16K/yr +13.0%4.2% conv.
philips azure 8000 series steam iron7K/yr +50.9%6.6% conv.
iron philips steam7K/yr -28.1%3.0% conv.
steam iron philips10K/yr -4.5%2.1% conv.
phillips steam iron11K/yr -25.1%5.2% conv.

What reviews say buyers love and hate about Philips Iron

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Value For Money20%

“Excellent value”

Quality-Overall17%

“Excellent product”

Ease Of Use12%

“Easy to operate”

Weight Light9%

“Brilliant lightweight”

Heating5%

“Appears to work well, temperature and heat function seems good”

What buyers complain about

73% of reviews

Durability18%

“Doesn't last”

Weight Heavy17%

“Heavy in weight”

Heating8%

“Does not heat up”

Quality-Overall6%

“Cheap- spend more for better quality”

Size-Overall6%

“a lot smaller”

Philips Iron return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy

23%

2Functionality-Overall

17%

3Heating

12%

4Product Condition

11%

5Leak-Proof

Common Philips Iron questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Iron 48/100 on Amazon United Kingdom — Skip it. The niche generates £889K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +4.5% over the last 90 days.

Philips Iron buyers on Amazon United Kingdom complain most about Durability, Weight Heavy, Heating, the themes mined from the niche's reviews. Its return rate is 2.8%.