Skip to content

Philips Iron

Fail

The top 5 brands take 100% of clicks, so Philips Iron is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£889K/yr235K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
55%top-5 click share · 2 brands · 136 sellers

Flapen Score

Philips Iron against its category

The dotted line is the Home & Garden average. Past it, Philips Iron is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Iron 235K times last year and spent an estimated £889K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
4.2%
Market size, estimated
£889Ka year
Peak month
June1.5× the quietest month
Top search term
philips iron55K searches a year

02 · Price

A sale here is worth £89.36.

Listings sell for £89.36 on average, from £16.18 to £354.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £89.36 that is £22K to £45K a year per listing.

Average price
£89.36inside the $15 to $100 sweet spot
Price range
£16.18–£354.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£22K–£45K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #15 within Irons, Steamers & Accessories. It carries 5,074 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#15in Irons, Steamers & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,074per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Philips Iron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£89K£133K£178K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

136

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

0%

  • PHILIPS93%
  • Russell Hobbs7%

Demand

Philips Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Philips Iron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips iron55K/yr
  • philips steam iron38K/yr
  • philips irons22K/yr
  • philips iron steam21K/yr
  • iron philips19K/yr
  • phillips iron16K/yr
  • philips azure 8000 series steam iron7K/yr
  • iron philips steam7K/yr
  • steam iron philips10K/yr
  • phillips steam iron11K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Iron

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
18%of negative reviews mention “Durability”
2.8%of orders come back
“Doesn't last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Iron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data