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philips fan

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 100Conversion 12Competition 23Returns 96Price range 26Avg price 81Brand share 0Review moat 25Quality gap 63

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£82.14

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£23.04–£315.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,143.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£56K

£56K/yr · 74K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, philips fan is a £56K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

philips fan market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£82K–£103K
units × avg price
Conversion rate
0.9%
Avg BSR
#296
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
4.6%
Avg brand age
33 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • PHILIPS94%
  • Honeywell3%
  • Amazon Basics3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — >1,000% search growth over the last 90 days.
20K15KPrime Day '25Black Friday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 78.6×

Top philips fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£11K30%£17K40%£22K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about philips fan

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Amazing value”

Quality-Overall16%

“Impressive build quality & value”

Strength14%

“Strong fan”

Heating8%

“Brilliant Heater”

Assembly/Installation6%

“Easy to put together”

Noise Level5%

“Not too noisy”

Remote Control4%

“Loves the remote control function”

Design-Overall3%

“Cool design feature”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“Better than expected”

What buyers complain about

Value For Money11%

“overpriced”

Noise Level10%

“Loud”

Size-Overall8%

“so the room is small”

Heating7%

“The fan had overheated”

Assembly/Installation5%

“assembly is a pain”

Quality-Overall5%

“Low quality for the brand with no warranty thus the cheap price”

Strength4%

“The base feels a bit flimsy”

Functionality-Overall4%

“does not move as much air”

Ease Of Use3%

“Difficult to operate”

Durability3%

“Broke within 10 months”

Top return reasons

Noise Level18%
Functionality-Overall15%
Size-Overall14%
Strength9%
Heating7%
Advertised Vs Actual Product6%
Value For Money4%
Connectivity-Overall3%
Quality-Overall3%
Defective Material/Parts3%

Common questions

Is philips fan profitable to sell on Amazon United Kingdom?
The niche generates £56K/yr across 16 tracked products. 90-day search growth is >1,000%. Flapen's verdict: Skip it (44/100).
How competitive is the philips fan niche?
3 brands and 49 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips fan?
Top complaints mined from reviews: Value For Money, Noise Level, Size-Overall. The return rate is 0.9%.
When does demand for philips fan peak?
Demand peaks in Jun–Jul; the busiest month runs 78.6× the quietest.
What does it cost to enter the philips fan niche?
Listings span £23.04–£315.93; the average listing price is £82.14 (sweet spot $15–$100). The average incumbent carries 4,144 reviews — the moat a new listing must climb.