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Philips Fan

Fail

The top 5 brands take 100% of clicks, so Philips Fan is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr74K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
72%top-5 click share · 3 brands · 49 sellers

Flapen Score

Philips Fan against its category

The dotted line is the Home & Garden average. Past it, Philips Fan is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Fan 74K times last year and spent an estimated £56K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
£56Ka year
Peak month
July78.6× the quietest month
Top search term
philips fan51K searches a year

02 · Price

A sale here is worth £82.14.

Listings sell for £82.14 on average, from £23.04 to £315.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £82.14 that is £0 to £8K a year per listing.

Average price
£82.14inside the $15 to $100 sweet spot
Price range
£23.04–£315.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #296 within Heating, Cooling & Air Quality. It carries 4,144 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#296in Heating, Cooling & Air Quality
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,144per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Philips Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • PHILIPS94%
  • Honeywell3%
  • Amazon Basics3%
  • Open — no brand owns it (0%)

Demand

Philips Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Black Friday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 78.6×

Reviews and returns

What reviews say buyers love and hate about Philips Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%+0.51

overpriced

Expected more for the price

more expensive

Noise Level10%−0.04

Loud

very noisy

it's very loud

Size-Overall8%−0.05

so the room is small

It's very big

Small

Heating7%−0.07

The fan had overheated

Does not maintain minimum room temperature

I suspect it was melting against the heating element

Assembly/Installation5%+0.36

assembly is a pain

Insanely complicated to assemble

not easy to put together

Love

Value For Money16%+0.51

Amazing value

good value

GREAT VALUE

Quality-Overall16%+0.96

Impressive build quality & value

Decent quality

The build quality is solid

Strength14%+1.03

Strong fan

its sturdy

Base is sturdy

Heating8%−0.07

Brilliant Heater

It's super effective in terms if heating the room

Efficient heater

Assembly/Installation6%+0.36

Easy to put together

Easy to assemble

very easy to install

Return

0.9% Return rate 25% Fixable by listing

Noise Level18%▁▂▁▂▂█

Loud

very noisy

it's very loud

Functionality-Overall15%▄██▂▅▅

does not move as much air

won't turn on via the control in the app

Average performance

Size-Overall14%▄▄▄█▅▄

so the room is small

It's very big

Small

Strength9%▃▁▁▇▇█

The base feels a bit flimsy

Not that powerful

not very substantial

Heating7%█▅▄▃▂▁

The fan had overheated

Does not maintain minimum room temperature

I suspect it was melting against the heating element

FAQ

Common Philips Fan questions

Answered from the same tracked data.