Philips Fan
FailThe top 5 brands take 100% of clicks, so Philips Fan is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £56K/yr74K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 3 brands · 49 sellers
Flapen Score
Philips Fan against its category
The dotted line is the Home & Garden average. Past it, Philips Fan is stronger. Inside it, weaker.
Market
The Philips Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Fan 74K times last year and spent an estimated £56K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £56Ka year
- Peak month
- July78.6× the quietest month
- Top search term
- philips fan51K searches a year
02 · Price
A sale here is worth £82.14.
Listings sell for £82.14 on average, from £23.04 to £315.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £82.14 that is £0 to £8K a year per listing.
- Average price
- £82.14inside the $15 to $100 sweet spot
- Price range
- £23.04–£315.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #296 within Heating, Cooling & Air Quality. It carries 4,144 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #296in Heating, Cooling & Air Quality
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,144per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Philips Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PHILIPS Oscillating Tower Fan 5000 Series 105 cm Slim Remote Dark Grey
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 3y ago

PHILIPS Table Fan 2000 Series SilentWings 23 dB Air Circulator White
- Price
- £37.73
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 2y ago

PHILIPS Smart Pedestal Fan 3000 Series SilentWings 19 dB App Control
- Price
- £61.83
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago

Philips Tower Fan Heater 5000 Series 2000W 60 Oscillation Connected
- Price
- £64.43
- Rating
- 4.3/5
- Reviews
- 441
- Age
- 3y ago

PHILIPS Pedestal Fan 2000 Series SilentWings 19 dB White
- Price
- £48.74
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 2y ago
Trending
90-day click momentum
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
- Price
- £48.91
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.45
- Rating
- 4.5/5
- Reviews
- 28,488
- Age
- 3y ago

PHILIPS Table Fan 2000 Series SilentWings 23 dB Air Circulator White
- Price
- £37.73
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 2y ago

Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black
- Price
- £30.20
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago

Philips Pedestal Fan Series 2000. Powerful & Ultra-Quiet with SilentWings Technology. 19 dB. 2-in-1 Table & Standing Fan. Adjustable Tilt & Oscillation. 12h timer. White. (CX2550/00)
- Price
- £74.68
- Rating
- 4.4/5
- Reviews
- 1,941
- Age
- 2y ago
Newest
by launch date
Philips Ceramic Fan Heater 2000 Series 1500W Rapid 2-Second Heat
- Price
- £39.10
- Rating
- 4.3/5
- Reviews
- 445
- Age
- 1y ago

Philips Pedestal Fan Series 2000. Powerful & Ultra-Quiet with SilentWings Technology. 19 dB. 2-in-1 Table & Standing Fan. Adjustable Tilt & Oscillation. 12h timer. White. (CX2550/00)
- Price
- £74.68
- Rating
- 4.4/5
- Reviews
- 1,941
- Age
- 2y ago

Philips LED Atlas DC Fan ceiling 28W+35W TW Nickel
- Price
- £108.38
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 2y ago

PHILIPS Table Fan 2000 Series SilentWings 23 dB Air Circulator White
- Price
- £37.73
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 2y ago

PHILIPS Smart Pedestal Fan 3000 Series SilentWings 19 dB App Control
- Price
- £61.83
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- PHILIPS94%
- Honeywell3%
- Amazon Basics3%
- Open — no brand owns it (0%)
Demand
Philips Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 78.6×
Reviews and returns
What reviews say buyers love and hate about Philips Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
overpriced
Expected more for the price
more expensive
Loud
very noisy
it's very loud
so the room is small
It's very big
Small
The fan had overheated
Does not maintain minimum room temperature
I suspect it was melting against the heating element
assembly is a pain
Insanely complicated to assemble
not easy to put together
Love
Amazing value
good value
GREAT VALUE
Impressive build quality & value
Decent quality
The build quality is solid
Strong fan
its sturdy
Base is sturdy
Brilliant Heater
It's super effective in terms if heating the room
Efficient heater
Easy to put together
Easy to assemble
very easy to install
Return
0.9% Return rate 25% Fixable by listing
Loud
very noisy
it's very loud
does not move as much air
won't turn on via the control in the app
Average performance
so the room is small
It's very big
Small
The base feels a bit flimsy
Not that powerful
not very substantial
The fan had overheated
Does not maintain minimum room temperature
I suspect it was melting against the heating element
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Fan questions
Answered from the same tracked data.









