Skip to content

Philips Fan

Fail

The top 5 brands take 100% of clicks, so Philips Fan is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£56K/yr74K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
72%top-5 click share · 3 brands · 49 sellers

Flapen Score

Philips Fan against its category

The dotted line is the Home & Garden average. Past it, Philips Fan is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Fan 74K times last year and spent an estimated £56K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
£56Ka year
Peak month
July78.6× the quietest month
Top search term
philips fan51K searches a year

02 · Price

A sale here is worth £82.14.

Listings sell for £82.14 on average, from £23.04 to £315.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £82.14 that is £0 to £8K a year per listing.

Average price
£82.14inside the $15 to $100 sweet spot
Price range
£23.04–£315.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #296 within Heating, Cooling & Air Quality. It carries 4,144 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#296in Heating, Cooling & Air Quality
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,144per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Philips Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • PHILIPS94%
  • Honeywell3%
  • Amazon Basics3%
  • Open — no brand owns it (0%)

Demand

Philips Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Black Friday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 78.6×

Reviews and returns

What reviews say buyers love and hate about Philips Fan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
11%of negative reviews mention “Value For Money”
0.9%of orders come back
“overpriced”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Philips Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data