How competitive is the Philips Fan niche on Amazon United Kingdom?

3 brands and 49 sellers compete in Philips Fan on Amazon United Kingdom. The top 5 Philips Fan products take 72% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Philips Fan?

Philips Fan buyers on Amazon United Kingdom complain most about Value For Money, Noise Level, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Philips Fan niche?

Philips Fan sells for £82.14 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £23.04–£315.93. The average incumbent carries 4,144 reviews — the moat a new listing must climb.

Philips Fan

brand-locked demand (top 5 brands take 100% of clicks) — Philips Fan doesn't clear our bar today.

Signals Trending High Price

Flapen Score

Skip it

This niche Category average

Is Philips Fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Fan is a £56K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.

Philips Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved >1,000% over the last 90 days and 0.9% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr1K

Search volume / yr>1,000%74K

Conversion rate0.9%

Avg price£82.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 49

Top-5 product click share72%

Open market0%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Philips Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PHILIPS Oscillating Tower Fan 5000 Series 105 cm Slim Remote Dark Grey

Price: £68.63
Rating: 4.6/5
Reviews: 506
Age: 3y ago

PHILIPS Table Fan 2000 Series SilentWings 23 dB Air Circulator White

Price: £37.73
Rating: 4.4/5
Reviews: 110
Age: 2y ago

PHILIPS Smart Pedestal Fan 3000 Series SilentWings 19 dB App Control

Price: £61.83
Rating: 4.3/5
Reviews: 139
Age: 2y ago

Philips Tower Fan Heater 5000 Series 2000W 60 Oscillation Connected

Price: £64.43
Rating: 4.3/5
Reviews: 441
Age: 3y ago

PHILIPS Pedestal Fan 2000 Series SilentWings 19 dB White

Price: £48.74
Rating: 4.3/5
Reviews: 116
Age: 2y ago

Newest

by launch date

Philips Ceramic Fan Heater 2000 Series 1500W Rapid 2-Second Heat

Price: £39.10
Rating: 4.3/5
Reviews: 445
Age: 1y ago

Philips Pedestal Fan Series 2000. Powerful & Ultra-Quiet with SilentWings Technology. 19 dB. 2-in-1 Table & Standing Fan. Adjustable Tilt & Oscillation. 12h timer. White. (CX2550/00)

Price: £74.68
Rating: 4.4/5
Reviews: 1,941
Age: 2y ago

Philips LED Atlas DC Fan ceiling 28W+35W TW Nickel

Price: £108.38
Rating: 4.4/5
Reviews: 80
Age: 2y ago

PHILIPS Table Fan 2000 Series SilentWings 23 dB Air Circulator White

Price: £37.73
Rating: 4.4/5
Reviews: 110
Age: 2y ago

PHILIPS Smart Pedestal Fan 3000 Series SilentWings 19 dB App Control

Price: £61.83
Rating: 4.3/5
Reviews: 139
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

PHILIPS94%
Honeywell3%
Amazon Basics3%
Open — no brand owns it (0%)

Philips Fan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR0.9%Products16Brands3Top 5 Brands100%OOS Rate4.6%Rating4.4★Reviews4,144Avg BSR#296

Peak months: Jun, Jul · busiest ÷ quietest = 78.6×

What reviews say buyers love and hate about Philips Fan

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Value For Money16%

“Amazing value”

Quality-Overall16%

“Impressive build quality & value”

Strength14%

“Strong fan”

Heating8%

“Brilliant Heater”

Assembly/Installation6%

“Easy to put together”

What buyers complain about

60% of reviews

Value For Money11%

“overpriced”

Noise Level10%

“Loud”

Size-Overall8%

“so the room is small”

Heating7%

“The fan had overheated”

Assembly/Installation5%

“assembly is a pain”

Philips Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Noise Level

18%

2Functionality-Overall

15%

3Size-Overall

14%

4Strength

5Heating

Common Philips Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Fan 44/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 16 tracked products. Search demand moved >1,000% over the last 90 days.