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Philips Fabric Shaver

Fail

Demand is soft, at -69.3% this quarter, so Philips Fabric Shaver is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£52K/yr42K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 31 sellers

Flapen Score

Philips Fabric Shaver against its category

The dotted line is the Home & Garden average. Past it, Philips Fabric Shaver is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Fabric Shaver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Fabric Shaver 42K times last year and spent an estimated £52K. One brand takes every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
10.0%
Market size, estimated
£52Ka year
Peak month
November6.2× the quietest month
Top search term
philips fabric shaver21K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £9.59 to £18.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 2,000 to 2,500 of them. At £12.41 that is £25K to £31K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£9.59–£18.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Irons, Steamers & Accessories. It carries 101,204 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Irons, Steamers & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
101,204per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Fabric Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Philips Fabric Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips fabric shaver21K/yr
  • philips lint remover4K/yr
  • phillips fabric shavers5K/yr
  • philips debobbler4K/yr
  • philips clothes shaver3K/yr
  • philips bobble remover2K/yr
  • phillips fabric shaver3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Fabric Shaver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.21

Broke during 1st use

Broke on first use

stopped working after one use

Functionality-Overall10%−0.12

A little disappointed as its not as effective as I hoped

Didnt work

Not really effective

Ease Of Use9%+0.87

very little use

Cannot open

Difficult to open

Charging9%−0.04

Doesn't hold charge

it's just not charging

Item won't charge

Quality-Overall7%+0.82

Very disappointing performance

Poor Quality

Not as good as I thought it would be

Love

Ease Of Use18%+0.87

Easy to use

It is really good and handy

its easy to hold

Quality-Overall16%+0.82

feels like it is well-made

Overall, this is a well-designed, reliable product that delivers consistent results

Excellent Product

Value For Money12%+0.84

Excellent value

Great value

Good for money

Efficiency11%+0.95

Works perfect

does the job well

Effective

Advertised Vs Actual Product9%+0.43

Exceeded expectations

Better than expected

Does the job perfectly

Return

1.1% Return rate 5% Fixable by listing

Functionality-Overall54%▆▆▆▆▇█

A little disappointed as its not as effective as I hoped

Didnt work

Not really effective

Charging9%█▇▇█▄▂

Doesn't hold charge

it's just not charging

Item won't charge

Durability6%▅▆▆█▄▇

Broke during 1st use

Broke on first use

stopped working after one use

Quality-Overall6%▂▇█▃▅▄

Very disappointing performance

Poor Quality

Not as good as I thought it would be

Battery Life5%▇█▄▅▆▇

The only drawback is that it is battery powered

New batteries didn't help

Poor battery life

FAQ

Common Philips Fabric Shaver questions

Answered from the same tracked data.