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Philips Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Philips Coffee Machine is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£796K/yr282K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
95%top-5 click share · 1 brands · 68 sellers

Flapen Score

Philips Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Philips Coffee Machine is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Coffee Machine 282K times last year and spent an estimated £796K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £796K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
1.1%
Market size, estimated
£796Ka year
Peak month
November4.0× the quietest month
Top search term
philips coffee machine96K searches a year

02 · Price

A sale here is worth £268.63.

Listings sell for £268.63 on average, from £44.45 to £444.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £268.63 that is £67K to £134K a year per listing.

Average price
£268.63above the $15 to $100 sweet spot
Price range
£44.45–£444.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£67K–£134K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Coffee, Tea & Espresso. It carries 751 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Coffee, Tea & Espresso
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Philips Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£119K£239K£358K£478K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Philips Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips coffee machine96K/yr
  • phillips coffee machine19K/yr
  • philips 5500 coffee machine19K/yr
  • phillips coffee machines26K/yr
  • philips latte go12K/yr
  • philips bean to cup coffee machines13K/yr
  • philips 5400 coffee machine15K/yr
  • phillips 5500 coffee machine8K/yr
  • phillips latte go5K/yr
  • philips 55006K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting10%−0.06

The manual could do with a little more effort

No instructions

After carefully reading the manual

Value For Money10%−0.06

Avoid At All Cost

are a bit expensive

for the money I feel there are much better out there

Leak-Proof9%

leaks directly into the drip tray

Called support and they said it was meant to leak into the tray and it is normal

It leaks everywhere

Functionality-Overall6%

Will not make Latte

the water pomp collapsed

Size-Overall6%−0.07

each shot is small

Also the milk container is small. 2 lattes

As the water tank is so small

Love

Ease Of Use24%+1.83

Very easy to use

Its amazing machine simple to use

easier to operate

Ease Of Cleaning13%+1.26

Easy to clean

easy clean milk frother

Self cleaning is a plus

Quality-Overall13%+0.75

This machine makes a quality coffee

the quality of the coffee improved significantly

Excellent quality product

Advertised Vs Actual Product7%+0.19

So far as advertised

As expected

Does what it says

Value For Money5%−0.06

worthwhile

the price is reasonable

Worth the money

Return

5.2% Return rate 11% Fixable by listing

Functionality-Overall30%█▃▅▆▇▆

Will not make Latte

the water pomp collapsed

Leak-Proof12%▂▃███▆

leaks directly into the drip tray

Called support and they said it was meant to leak into the tray and it is normal

It leaks everywhere

Quality-Overall8%█▃▆▅▇▃
Heating8%██▃▄▄▅
Product Condition7%▁▆█▃▃▂

FAQ

Common Philips Coffee Machine questions

Answered from the same tracked data.