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Philips Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Philips Coffee Machine is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£796K/yr282K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
95%top-5 click share · 1 brands · 68 sellers

Flapen Score

Philips Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Philips Coffee Machine is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Coffee Machine 282K times last year and spent an estimated £796K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £796K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
1.1%
Market size, estimated
£796Ka year
Peak month
November4.0× the quietest month
Top search term
philips coffee machine96K searches a year

02 · Price

A sale here is worth £268.63.

Listings sell for £268.63 on average, from £44.45 to £444.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £268.63 that is £67K to £134K a year per listing.

Average price
£268.63above the $15 to $100 sweet spot
Price range
£44.45–£444.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£67K–£134K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Coffee, Tea & Espresso. It carries 751 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Coffee, Tea & Espresso
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Philips Coffee Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£119K£239K£358K£478K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

68

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Philips Coffee Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips coffee machine96K/yr
  • phillips coffee machine19K/yr
  • philips 5500 coffee machine19K/yr
  • phillips coffee machines26K/yr
  • philips latte go12K/yr
  • philips bean to cup coffee machines13K/yr
  • philips 5400 coffee machine15K/yr
  • phillips 5500 coffee machine8K/yr
  • phillips latte go5K/yr
  • philips 55006K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Coffee Machine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Instructions/User Manual/Troubleshooting”
5.2%of orders come back
“The manual could do with a little more effort”
A buyer, on “Instructions/User Manual/Troubleshooting”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philips Coffee Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data