How competitive is the Philips Aqua Clean Filter niche on Amazon United Kingdom?

3 brands and 36 sellers compete in Philips Aqua Clean Filter on Amazon United Kingdom. The top 5 Philips Aqua Clean Filter products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Philips Aqua Clean Filter?

Philips Aqua Clean Filter buyers on Amazon United Kingdom complain most about Moist/Dry, Durability, Smell, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Philips Aqua Clean Filter niche?

Philips Aqua Clean Filter sells for £17.36 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.64–£27.63. The average incumbent carries 11,704 reviews — the moat a new listing must climb.

Philips Aqua Clean Filter

brand-locked demand (top 5 brands take 100% of clicks) — Philips Aqua Clean Filter doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Philips Aqua Clean Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Philips Aqua Clean Filter is a £134K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Philips Aqua Clean Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.8% over the last 90 days and 22.2% of searches end in a purchase.

£134K

revenue / yr

Units sold / yr8K

Search volume / yr-15.8%35K

Conversion rate22.2%

Avg price£17.36

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 36

Top-5 product click share97%

Open market0%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 6 products

Top Philips Aqua Clean Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips AquaClean Water Filter for Coffee Machines No Descaling 5000 Cups

Price: £11.64
Rating: 4.8/5
Reviews: 23,147
Age: 8y ago

Philips AquaClean WaterFilter for Coffee Machines No Descale 5000 Cups 2PK

Price: £19.98
Rating: 4.8/5
Reviews: 34,373
Age: 8y ago

Mutital 4-Pack Coffee Machine Water Filters Compatible with Philips AquaClean Water Filters 3200 Espresso Machine Filters for Automatic Coffee Machines Special Anti-limescale Filter (CA6903)

Price: £13.41
Rating: 4.7/5
Reviews: 846
Age: 1y ago

Waterdrop Water Filter Replacement for Philips AquaClean CA6903/22 (3)

Price: £13.44
Rating: 4.7/5
Reviews: 1,215
Age: 4y ago

Waterdrop Water Filter Replacement for Philips AquaClean CA6903/10 6 Pack

Price: £18.09
Rating: 4.8/5
Reviews: 9,498
Age: 4y ago

Newest

by launch date

Mutital 4-Pack Coffee Machine Water Filters Compatible with Philips AquaClean Water Filters 3200 Espresso Machine Filters for Automatic Coffee Machines Special Anti-limescale Filter (CA6903)

Price: £13.41
Rating: 4.7/5
Reviews: 846
Age: 1y ago

Philips AquaClean All-Round Care Set for Fully Automatic Coffee Machines (includes Water Filter CA6903) Descaler 250 ml Lubricating Grease HD5061 Coffee Oil Remover CA6704/10 (6 Tablets) Cleaning

Price: £27.63
Rating: 4.7/5
Reviews: 1,144
Age: 3y ago

Waterdrop Water Filter Replacement for Philips AquaClean CA6903/22 (3)

Price: £13.44
Rating: 4.7/5
Reviews: 1,215
Age: 4y ago

Waterdrop Water Filter Replacement for Philips AquaClean CA6903/10 6 Pack

Price: £18.09
Rating: 4.8/5
Reviews: 9,498
Age: 4y ago

Philips AquaClean WaterFilter for Coffee Machines No Descale 5000 Cups 2PK

Price: £19.98
Rating: 4.8/5
Reviews: 34,373
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

PHILIPS68%
Mutital17%
Waterdrop15%

Philips Aqua Clean Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR22.2%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews11,704Avg BSR#32

No pronounced peak months · busiest ÷ quietest = 2.0×

Top Philips Aqua Clean Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

philips aqua clean filter13K/yr -11.8%20.1% conv.
philips coffee machine water filter10K/yr -12.8%14.8% conv.
phillips coffee machine filter3K/yr -17.4%19.7% conv.
phillips aqua clean filter3K/yr -4.5%25.1% conv.
philips aquaclean filter3K/yr -31.1%17.0% conv.
aquaclean filter philips3K/yr -46.7%17.3% conv.

What reviews say buyers love and hate about Philips Aqua Clean Filter

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Advertised Vs Actual Product22%

“Exactly what I needed”

Value For Money20%

“Value for Money”

Filtration14%

“Great quality filters - excellent fit”

Quality-Overall13%

“It feels like good quality straight away and is very easy to install and use”

Size-Overall12%

“fits well”

What buyers complain about

100% of reviews

Moist/Dry33%

“Dry goid”

Durability33%

“Rip off”

Smell33%

“Smelly”

Philips Aqua Clean Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Filtration

37%

2Compatibility-Overall

21%

3Functionality-Overall

13%

4Size-Overall

5Leak-Proof

Common Philips Aqua Clean Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Philips Aqua Clean Filter 38/100 on Amazon United Kingdom — Skip it. The niche generates £134K/yr across 6 tracked products. Search demand moved -15.8% over the last 90 days.