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Philips Aqua Clean Filter

Fail

The top 5 brands take 100% of clicks, so Philips Aqua Clean Filter is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£134K/yr35K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
97%top-5 click share · 3 brands · 36 sellers

Flapen Score

Philips Aqua Clean Filter against its category

The dotted line is the Home & Garden average. Past it, Philips Aqua Clean Filter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Aqua Clean Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Aqua Clean Filter 35K times last year and spent an estimated £134K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

22.2% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
22.2%
Market size, estimated
£134Ka year
Peak month
March2.0× the quietest month
Top search term
philips aqua clean filter13K searches a year

02 · Price

A sale here is worth £17.36.

Listings sell for £17.36 on average, from £11.64 to £27.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £17.36 that is £13K to £17K a year per listing.

Average price
£17.36inside the $15 to $100 sweet spot
Price range
£11.64–£27.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£13K–£17K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Coffee, Tea & Espresso. It carries 11,704 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Coffee, Tea & Espresso
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,704per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Philips Aqua Clean Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • PHILIPS68%
  • Mutital17%
  • Waterdrop15%

Demand

Philips Aqua Clean Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Philips Aqua Clean Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips aqua clean filter13K/yr
  • philips coffee machine water filter10K/yr
  • phillips coffee machine filter3K/yr
  • phillips aqua clean filter3K/yr
  • philips aquaclean filter3K/yr
  • aquaclean filter philips3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Aqua Clean Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry33%+0.12

Dry goid

Durability33%−0.05

Rip off

Smell33%−0.05

Smelly

Did not smell very nice when boiling

Love

Advertised Vs Actual Product22%+1.34

Exactly what I needed

Does its job

As described

Value For Money20%+1.16

Value for Money

Good value

Great value

Filtration14%−0.01

Great quality filters - excellent fit

These filters are great

These water filters are great

Quality-Overall13%+0.70

It feels like good quality straight away and is very easy to install and use

Good quality, good price, always perfect for my coffee machine

Excellent quality product

Size-Overall12%+0.65

fits well

Its easy to fit

it fits perfectly in the machine

Return

0.2% Return rate 10% Fixable by listing

Filtration37%▅▅▅█▆▁
Compatibility-Overall21%▁▂▄▂▅█
Functionality-Overall13%█▆▁▅▁▁
Size-Overall7%█▃▁▁▁▆
Leak-Proof5%▁▁▁█▁▁

FAQ

Common Philips Aqua Clean Filter questions

Answered from the same tracked data.