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philips aqua clean filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 100Competition 3Returns 99Price range 78Avg price 81Brand share 0Review moat 21Quality gap 16

Conversion

Incredible22.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great£17.36

avg listing price — sweet spot $15–$100

Price range

Great£11.64–£27.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£134K

£134K/yr · 35K searches

Review moat

Bad11,703.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, philips aqua clean filter is a £134K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

philips aqua clean filter market data

Units sold / yr
6K–8K
avg 750–1,000/product
Revenue / yr
£104K–£139K
units × avg price
Conversion rate
22.2%
Avg BSR
#32
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
0.0%
Avg brand age
36 months
Avg seller age
188 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • PHILIPS68%
  • Mutital17%
  • Waterdrop15%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -15.8% search growth over the last 90 days.
800600Spike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0×

Top philips aqua clean filter search terms

  • philips aqua clean filter13K/yr
  • philips coffee machine water filter10K/yr
  • phillips coffee machine filter3K/yr
  • phillips aqua clean filter3K/yr
  • philips aquaclean filter3K/yr
  • aquaclean filter philips3K/yr
All search terms

Top philips aqua clean filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£13K20%£27K30%£40K40%£54K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about philips aqua clean filter

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product22%

“Exactly what I needed”

Value For Money20%

“Value for Money”

Filtration14%

“Great quality filters - excellent fit”

Quality-Overall13%

“It feels like good quality straight away and is very easy to install and use”

Size-Overall12%

“fits well”

Ease Of Use6%

“Useful”

Efficiency4%

“Works well”

Compatibility-Overall3%

“The compatibility is excellent as long as you have the correct Philips machine”

Ease Of Cleaning2%

“Coffee machine cleaner”

Instructions/User Manual/Troubleshooting1%

“Follow instructions”

What buyers complain about

Moist/Dry33%

“Dry goid”

Durability33%

“Rip off”

Smell33%

“Smelly”

Top return reasons

Filtration37%
Compatibility-Overall21%
Functionality-Overall13%
Size-Overall7%
Leak-Proof5%
Smell5%
Product Condition4%
Quality-Overall2%
Advertised Vs Actual Product2%
Ease Of Use2%

Common questions

Is philips aqua clean filter profitable to sell on Amazon United Kingdom?
The niche generates £134K/yr across 6 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (38/100).
How competitive is the philips aqua clean filter niche?
3 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips aqua clean filter?
Top complaints mined from reviews: Moist/Dry, Durability, Smell. The return rate is 0.2%.
When does demand for philips aqua clean filter peak?
Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the philips aqua clean filter niche?
Listings span £11.64–£27.63; the average listing price is £17.36 (sweet spot $15–$100). The average incumbent carries 11,704 reviews — the moat a new listing must climb.