philips air purifiers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great317avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£145.04avg listing price — sweet spot $15–$100
Market size
Good£315K£315K/yr · 102K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Price range
Bad£52.85–£315.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips air purifiers is a £315K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
philips air purifiers market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- £363K–£435K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.4%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- PHILIPS100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top philips air purifiers search terms
- philips air purifier61K/yr
- phillips air purifier23K/yr
- air purifier philips13K/yr
- philips dehumidifier5K/yr
Top philips air purifiers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
PHILIPS£52.854.3★791 rev
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
PHILIPS£102.044.6★233 rev
Philips Air Purifier 600 Series HEPA Covers 44m App Control White
PHILIPS£66.634.5★405 rev
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
PHILIPS£90.054.5★131 rev
Philips Air Purifier 2200 Series HEPA NanoProtect + Active Carbon 109m
PHILIPS£158.344.6★491 rev
Newest
by launch datePhilips Air Purifier 2200 Series HEPA NanoProtect + Active Carbon 109m
PHILIPS£158.34491 rev
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
PHILIPS£90.05131 rev
Philips Air Purifier 3200 Series HEPA NanoProtect + Active Carbon 135m
PHILIPS£180.07371 rev
Philips 2-in-1 Air Purifier & Humidifier 3400 Series HEPA + Carbon 78m
PHILIPS£222.27105 rev
Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
PHILIPS£102.04233 rev
Trending
90-day click momentumPhilips Air Purifier 2200 Series HEPA NanoProtect + Active Carbon 109m
PHILIPS£158.344.6★
Philips Air Performer 3-in-1 Purifier Heater & Fan Cleans 70m
PHILIPS£315.933.9★
Philips Air Purifier 600 Series HEPA Covers 44m App Control White
PHILIPS£66.634.5★
Philips 2-in-1 Air Purifier & Humidifier 3400 Series HEPA + Carbon 78m
PHILIPS£222.274.0★
Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
PHILIPS£52.854.3★
What buyers say about philips air purifiers
What buyers praise and complain about, mined from review topics.What buyers love
“Great air purifier”
“Excellent quality”
“Great value for money”
“Easy to use”
“it works better than expected”
“Great quality air filter”
“The setup was straight forward”
“Helpful little air cleaner”
“Design is aesthetic”
“Very effective”
What buyers complain about
“WiFi connection drops out”
“However, after one month it was time to clean the filter and I was genuinely shocked by how much dust was on it”
“Quite big”
“Only had it a couple of months before it broke”
“doesn't seem to be doing it's job even though the fan is spinning”
“Does not eliminate food smell”
“it is not cheap”
“Quite bulky”
“Is not so good as it's advertised”
“No English instruction book”
Top return reasons
Common questions
- Is philips air purifiers profitable to sell on Amazon United Kingdom?
- The niche generates £315K/yr across 9 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the philips air purifiers niche?
- 1 brands and 78 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips air purifiers?
- Top complaints mined from reviews: Connectivity-Overall, Filtration, Size-Overall. The return rate is 3.3%.
- When does demand for philips air purifiers peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the philips air purifiers niche?
- Listings span £52.85–£315.93; the average listing price is £145.04 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.