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Philips Air Fryers

Fail

The top 5 brands take 100% of clicks, so Philips Air Fryers is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£205K/yr216K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
74%top-5 click share · 3 brands · 102 sellers

Flapen Score

Philips Air Fryers against its category

The dotted line is the Home & Garden average. Past it, Philips Air Fryers is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Air Fryers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Air Fryers 216K times last year and spent an estimated £205K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.0%
Market size, estimated
£205Ka year
Peak month
December2.4× the quietest month
Top search term
philips air fryers76K searches a year

02 · Price

A sale here is worth £98.77.

Listings sell for £98.77 on average, from £44.44 to £208.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £98.77 that is £25K to £49K a year per listing.

Average price
£98.77inside the $15 to $100 sweet spot
Price range
£44.44–£208.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£25K–£49K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Small Kitchen Appliances. It carries 501 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Small Kitchen Appliances
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
501per listing
Listings tracked
12

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Philips Air Fryers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

102

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • PHILIPS97%
  • Philips2%
  • Panasonic1%

Demand

Philips Air Fryers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Philips Air Fryers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips air fryers76K/yr
  • philips air fryer42K/yr
  • air fryer philips36K/yr
  • phillips air fryer25K/yr
  • phillips air fryers7K/yr
  • philips airfryer12K/yr
  • airfryer philips6K/yr
  • philip air fryer5K/yr
  • panasonic air fryer5K/yr
  • philips 3000 air fryer4K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Air Fryers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Frying Quality”
15%of negative reviews mention “Size-Overall”
2.5%of orders come back
“It's huge”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Philips Air Fryers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data