Philips Air Fryers
FailThe top 5 brands take 100% of clicks, so Philips Air Fryers is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £205K/yr216K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 102 sellers
Flapen Score
Philips Air Fryers against its category
The dotted line is the Home & Garden average. Past it, Philips Air Fryers is stronger. Inside it, weaker.
Market
The Philips Air Fryers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Air Fryers 216K times last year and spent an estimated £205K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £205Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- philips air fryers76K searches a year
02 · Price
A sale here is worth £98.77.
Listings sell for £98.77 on average, from £44.44 to £208.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £98.77 that is £25K to £49K a year per listing.
- Average price
- £98.77inside the $15 to $100 sweet spot
- Price range
- £44.44–£208.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £25K–£49K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Small Kitchen Appliances. It carries 501 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Small Kitchen Appliances
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 12
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Philips Air Fryers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Air Fryer 3000 Series Dual Basket 9L (3L + 6L) Family sized
- Price
- £77.79
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 2y ago

Philips Air Fryer 2000 Series Single basket 6.2L with Viewing Window
- Price
- £53.00
- Rating
- 4.7/5
- Reviews
- 643
- Age
- 2y ago

Philips AirFryer 2000 Series Single draw 4.2L 13 Programs Dishwasher Safe
- Price
- £44.44
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 2y ago

Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
- Price
- £149.22
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Philips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
- Price
- £208.43
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago

Philips Airfryer 3000 Series XL 5.6 L See-through window 14-in-1 Cooking Functions 90%* Less fat with RapidAir Technology HomeID app Easy to Clean (HD9257/88)
- Price
- £73.26
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 3y ago

Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago

Philips Air Fryer 3000 Series Single draw 6.2L 16-in-1 with Viewing Window
- Price
- £77.48
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago

Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
- Price
- £70.66
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Newest
by launch date
Philips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
- Price
- £208.43
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago

Panasonic NF-BC1000 Flex Air Fryer with Viewing Window XL Flexible Basket Basket Divider 9.6L 30-230C Gentle Steam 8 Presets Easy Clean Black
- Price
- £132.04
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 9mo ago

Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago

Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
- Price
- £149.22
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
- Price
- £70.66
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- PHILIPS97%
- Philips2%
- Panasonic1%
Demand
Philips Air Fryers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Philips Air Fryers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- philips air fryers76K/yr
- philips air fryer42K/yr
- air fryer philips36K/yr
- phillips air fryer25K/yr
- phillips air fryers7K/yr
- philips airfryer12K/yr
- airfryer philips6K/yr
- philip air fryer5K/yr
- panasonic air fryer5K/yr
- philips 3000 air fryer4K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Air Fryers
We read the reviews and the return reasons for every product selling here.
“It's huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Air Fryers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









