Philips Air Fryers
FailThe top 5 brands take 100% of clicks, so Philips Air Fryers is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £205K/yr216K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 102 sellers
Flapen Score
Philips Air Fryers against its category
The dotted line is the Home & Garden average. Past it, Philips Air Fryers is stronger. Inside it, weaker.
Market
The Philips Air Fryers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Air Fryers 216K times last year and spent an estimated £205K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £205K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £205Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- philips air fryers76K searches a year
02 · Price
A sale here is worth £98.77.
Listings sell for £98.77 on average, from £44.44 to £208.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £98.77 that is £25K to £49K a year per listing.
- Average price
- £98.77inside the $15 to $100 sweet spot
- Price range
- £44.44–£208.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £25K–£49K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Small Kitchen Appliances. It carries 501 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Small Kitchen Appliances
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 501per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Philips Air Fryers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Air Fryer 3000 Series Dual Basket 9L (3L + 6L) Family sized
- Price
- £77.79
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 2y ago
Philips Air Fryer 2000 Series Single basket 6.2L with Viewing Window
- Price
- £53.00
- Rating
- 4.7/5
- Reviews
- 643
- Age
- 2y ago
Philips AirFryer 2000 Series Single draw 4.2L 13 Programs Dishwasher Safe
- Price
- £44.44
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 2y ago
Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
- Price
- £149.22
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago
Trending
90-day click momentum
Philips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
- Price
- £208.43
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago
Philips Airfryer 3000 Series XL 5.6 L See-through window 14-in-1 Cooking Functions 90%* Less fat with RapidAir Technology HomeID app Easy to Clean (HD9257/88)
- Price
- £73.26
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 3y ago
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago
Philips Air Fryer 3000 Series Single draw 6.2L 16-in-1 with Viewing Window
- Price
- £77.48
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago
Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
- Price
- £70.66
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Newest
by launch datePhilips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
- Price
- £208.43
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago
Panasonic NF-BC1000 Flex Air Fryer with Viewing Window XL Flexible Basket Basket Divider 9.6L 30-230C Gentle Steam 8 Presets Easy Clean Black
- Price
- £132.04
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 9mo ago
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
- Price
- £135.93
- Rating
- 4.6/5
- Reviews
- 1,005
- Age
- 10mo ago
Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
- Price
- £149.22
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago
Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
- Price
- £70.66
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- PHILIPS97%
- Philips2%
- Panasonic1%
Demand
Philips Air Fryers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Philips Air Fryers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips air fryers76K/yr
- philips air fryer42K/yr
- air fryer philips36K/yr
- phillips air fryer25K/yr
- phillips air fryers7K/yr
- philips airfryer12K/yr
- airfryer philips6K/yr
- philip air fryer5K/yr
- panasonic air fryer5K/yr
- philips 3000 air fryer4K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Air Fryers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's huge
Small
size not great
no instructions came with it
There is no full manual
the instructions are very limited
more use than my small single air fryer thats broke
broke down after 4 months later
Lasted a few months
Not convinced on air fryers
Also, it doesnt cook food evenly at all
The first time I used it as it came within 5 mins of the cooking time completion some sort of error message appeared on the temperature display
overall disappointing product
its not the highest quality is a bit loud
Disappointing quality - not recommended
Love
Great little fryer
Great fryer
Great little fryer
For the price and quality, this is a good investment
Build quality is excellent
Really good piece of kit
Ease of use
controls are so easy
Easy to operate
Excellent cooking
Fantastic - cooks food very well
made everyday cooking far much easier
Worth to buy
Good value for money
Good for the price
Return
2.5% Return rate 58% Fixable by listing
It's huge
Small
size not great
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Air Fryers questions
Answered from the same tracked data.