philips air fryers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good500.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great£98.77avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay£205K£205K/yr · 216K searches
Price range
Okay£44.44–£208.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips air fryers is a £205K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
philips air fryers market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £296K–£395K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- PHILIPS97%
- Philips2%
- Panasonic1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top philips air fryers search terms
- philips air fryers76K/yr
- philips air fryer42K/yr
- air fryer philips36K/yr
- phillips air fryer25K/yr
- phillips air fryers7K/yr
- philips airfryer12K/yr
- airfryer philips6K/yr
- philip air fryer5K/yr
- panasonic air fryer5K/yr
- philips 3000 air fryer4K/yr
Top philips air fryers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Air Fryer 3000 Series Dual Basket 9L (3L + 6L) Family sized
PHILIPS£77.794.6★1,005 rev
Philips Air Fryer 2000 Series Single basket 6.2L with Viewing Window
PHILIPS£53.004.7★643 rev
Philips AirFryer 2000 Series Single draw 4.2L 13 Programs Dishwasher Safe
PHILIPS£44.444.7★627 rev
Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
PHILIPS£149.224.6★247 rev
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
PHILIPS£135.934.6★1,005 rev
Newest
by launch date
Philips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
PHILIPS£208.4332 rev
Panasonic NF-BC1000 Flex Air Fryer with Viewing Window XL Flexible Basket Basket Divider 9.6L 30-230C Gentle Steam 8 Presets Easy Clean Black
Panasonic£132.0443 rev
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
PHILIPS£135.931,005 rev
Philips Air Fryer 5000 Series Dual Basket with Steam 9L 19 Ways to Cook
PHILIPS£149.22247 rev
Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
PHILIPS£70.66189 rev
Trending
90-day click momentumPhilips AirFryer 5000 Series Flex 9.5L Megabasket with Steam or Dual 3L+6L
PHILIPS£208.434.6★
Philips Airfryer 3000 Series XL 5.6 L See-through window 14-in-1 Cooking Functions 90%* Less fat with RapidAir Technology HomeID app Easy to Clean (HD9257/88)
Philips£73.264.6★
Philips 4000 Series Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows (NA460/09)
PHILIPS£135.934.6★
Philips Air Fryer 3000 Series Single draw 6.2L 16-in-1 with Viewing Window
PHILIPS£77.484.5★
Philips Air Fryer 1000 Series Dual Basket 7.1L Mega Draw or Dual 3.5L+3.5L
PHILIPS£70.664.4★
What buyers say about philips air fryers
What buyers praise and complain about, mined from review topics.What buyers love
“Great little fryer”
“For the price and quality, this is a good investment”
“Ease of use”
“Excellent cooking”
“Worth to buy”
“The self-clean feature is amazing”
“Good size”
“Sleek and performance is great too”
“still allows them to get crispy”
“does the job perfectly”
What buyers complain about
“It's huge”
“no instructions came with it”
“more use than my small single air fryer thats broke”
“Not convinced on air fryers”
“overall disappointing product”
“very bad when hot”
“Colour inside gone after wash”
“The controls are a little bit confusing just like their microwaves”
“doesnt really give you a good insight into how to use all of the different functions”
“We joked that it would be a shame to get it dirty”
Top return reasons
Common questions
- Is philips air fryers profitable to sell on Amazon United Kingdom?
- The niche generates £205K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the philips air fryers niche?
- 3 brands and 102 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips air fryers?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Durability. The return rate is 2.5%.
- When does demand for philips air fryers peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the philips air fryers niche?
- Listings span £44.44–£208.43; the average listing price is £98.77 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.