pheasant feathers
Worth a lookShows beatable incumbent ratings (3.7★), but prices mostly outside the sweet spot ($4.58–$13.24) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great128.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.96avg listing price — sweet spot $15–$100
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 29K searches
Price range
Bad£4.58–£13.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pheasant feathers is a £24K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pheasant feathers market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £14K–£17K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #460
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 96%
- Out of stock
- 12.3%
- Avg brand age
- 33 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
25
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
53%
Top 20: 96%
Open market
38%
- Rzcin14%
- Nlinlin12%
- Muorruo10%
- Holmgren10%
- JIHUOO9%
- MWOOT7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.5×
Top pheasant feathers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations Craft Supplies
Rzcin£5.132.3★4 rev
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations Craft Supplies
Nlinlin£5.702.5★2 rev
Muorruo 12 Pieces Natural Pheasant Feathers Feathers in 6 Different Designs for DIY Crafts such as Hats Floral Arrangements Halloween Carnival Dream Catchers and Decorations
Muorruo£4.584.7★32 rev
JIHUOO 10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations
JIHUOO£7.243.1★46 rev
Holmgren 48pcs Natural Feathers Bulk - 6 Styles Assorted Peacock Pheasant Turkey Feathers for Craft DIY Jewelry Hat Wedding Home Party Decoration
Holmgren£6.804.5★678 rev
Newest
by launch date
30 Pcs of Natural Pheasant Feathers Brown Feathers Craft Pheasant Feathers Mixed with Natural Feathers Can be Used for Clothing Masks Weddings Parties Decorative Flower Arrangements
YgonziRuvc£5.930 rev
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations Craft Supplies
Zhhuoc£5.679 rev
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations Craft Supplies
Pchnfei£5.736 rev
300PCS Pheasant Feathers Decorations 10 Styles Brown Feathers for Crafting Craft Feather for Hats Floral Designs and DIY Wreath Making Home Decorations Hair Accessories and Artistic Craft Projects
VVJIJILLY£8.537 rev
Muorruo 12 Pieces Natural Pheasant Feathers Feathers in 6 Different Designs for DIY Crafts such as Hats Floral Arrangements Halloween Carnival Dream Catchers and Decorations
Muorruo£4.5832 rev
Trending
90-day click momentum
Zynaxir 30 Pcs Natural Pheasant Feathers 12-20cm Brown Speckled Craft Feathers Pheasant Tails for DIY Hats Wreaths Party Decor and Cosplay Props (3 Sizes)
Zynaxir£5.364.0★
30 Pcs of Natural Pheasant Feathers Brown Feathers Craft Pheasant Feathers Mixed with Natural Feathers Can be Used for Clothing Masks Weddings Parties Decorative Flower Arrangements
YgonziRuvc£5.930.0★
Holmgren Natural Rooster Tail Feathers - 60pcs 12-14inch Natural Long Rooster Tail Feathers Bulk for DIY Crafts Hats Costume Holiday Themed Party Decoration (Natural)
Holmgren£10.094.5★
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Decorations Craft Supplies
Nlinlin£5.702.5★
10 Pcs Long Pheasant Tail Feathers Natural Pheasant Feathers Floral Arrangement Feathers Feather Wedding Centerpiece Home Party Craft Decorations Supplies
Elzhan£5.522.4★
What buyers say about pheasant feathers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and all arrived intact”
“Will work”
“Glued well to the top I attached them to”
“they lasted me ages too”
“Lovely feathers for projects”
“Lovely colours and patterns”
“is also very straight”
“Keeping a 2 year old entertained usually involves a lot of messy play, so I have been using these feathers a lot recently for our arts and crafts sessions”
“he really enjoys just feeling the soft textures”
“not tiny, so they are perfectly sized for us”
What buyers complain about
“Half the size, and not tail feathers”
“Not as described”
“Quite expensive for basic feathers”
“complete rubbish for what I wanted them for”
“very thin nothing like the picture”
“in person they feel quite delicate”
“which makes arrangements look a bit flat”
Top return reasons
Common questions
- Is pheasant feathers profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the pheasant feathers niche?
- 22 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in pheasant feathers?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.1%.
- When does demand for pheasant feathers peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the pheasant feathers niche?
- Listings span £4.58–£13.24; the average listing price is £6.96 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.