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Pheasant Feathers

Maybe

The products selling today average only 3.7★. But prices span $4.58–$13.24, mostly outside the sweet spot, so Pheasant Feathers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£24K/yr29K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
53%top-5 click share · 22 brands · 25 sellers

Flapen Score

Pheasant Feathers against its category

The dotted line is the Home & Garden average. Past it, Pheasant Feathers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pheasant Feathers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pheasant Feathers 29K times last year and spent an estimated £24K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
12.0%
Market size, estimated
£24Ka year
Peak month
November7.5× the quietest month
Top search term
pheasant feathers29K searches a year

02 · Price

A sale here is worth £6.96.

Listings sell for £6.96 on average, from £4.58 to £13.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.96 that is £0 to £696 a year per listing.

Average price
£6.96under the $15 to $100 sweet spot
Price range
£4.58–£13.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£696
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #460 within Mask Making. It carries 129 reviews at 3.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
12.3%
Average rank
#460in Mask Making
Average rating
3.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pheasant Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£977£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

25

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

53%

Top 20: 96%

Open market

38%

  • Rzcin14%
  • Nlinlin12%
  • Muorruo10%
  • Holmgren10%
  • JIHUOO9%
  • MWOOT7%

Demand

Pheasant Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Reviews and returns

What reviews say buyers love and hate about Pheasant Feathers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.42

Half the size, and not tail feathers

I was most disappointed with the size of them really were short

Very small

Advertised Vs Actual Product18%−0.04

Not as described

they certainly didnt look like the photo

the seller has misrepresented by calling them long

Value For Money6%+0.06

Quite expensive for basic feathers

I dont feel this was value for money

Quality-Overall6%+2.25

complete rubbish for what I wanted them for

Thickness4%−0.03

very thin nothing like the picture

thinner than I expected

Love

Quality-Overall33%+2.25

Good quality and all arrived intact

Excellent quality

Nice variety

Advertised Vs Actual Product23%−0.04

Will work

Item as described

Just what was needed

Adhesion/Stickiness7%+0.56

Glued well to the top I attached them to

Durability7%+0.56

they lasted me ages too

Design-Overall7%+0.56

Lovely feathers for projects

Return

1.1% Return rate 80% Fixable by listing

Size-Overall45%▄█▆▇▁█

Half the size, and not tail feathers

I was most disappointed with the size of them really were short

Very small

Advertised Vs Actual Product27%▅▂▇█▁▃

Not as described

they certainly didnt look like the photo

the seller has misrepresented by calling them long

Quality-Overall8%▅▁▄▁█▁

complete rubbish for what I wanted them for

Color4%▁▁▁▁▁█
Defective Material/Parts2%▁▁▁▁▁█

FAQ

Common Pheasant Feathers questions

Answered from the same tracked data.