Skip to content
59

ph minus

Worth a look

Shows demand growing +703.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 100Conversion 98Competition 40Returns 99Price range 31Avg price 41Brand share 47Review moat 69Quality gap 25

Growth

Incredible+703.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good753.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.95

avg listing price — sweet spot $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£5.37–£19.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£98K

£98K/yr · 51K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, ph minus is a £98K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

ph minus market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£110K–£137K
units × avg price
Conversion rate
17.5%
Avg BSR
#20
Page quality
0%
Prime
56%
Sponsored
83%
Out of stock
3.3%
Avg brand age
67 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Clearwater28%
  • SHATCHI22%
  • Bluewater Pools & Spa Chemicals10%
  • SUDS-ONLINE9%
  • bluewater POOL & SPA CHEMICALS8%
  • Zagosa8%
  • Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +703.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.3×

Top ph minus search terms

  • ph minus17K/yr
  • ph minus swimming pool6K/yr
  • ph minus hot tub8K/yr
  • ph reducer for swimming pool5K/yr
  • ph reducer4K/yr
  • ph decreaser for pool3K/yr
  • clearwater ph minus3K/yr
  • ph reducer hot tub4K/yr
All search terms

Top ph minus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£10K20%£20K30%£30K40%£39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about ph minus

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money47%

“Good value. Arrived quick good value for.”

Advertised Vs Actual Product22%

“Works as it should”

Quality-Overall17%

“Great Product”

Efficiency6%

“Works well would recommend”

Heating6%

“Perfect for the hot tub”

Ease Of Use3%

“Really effective and easy to use”

What buyers complain about

Functionality-Overall25%

“Doesnt work”

Advertised Vs Actual Product25%

“Doesnt do what it says”

Value For Money25%

“Waste of money”

Natural Resource Wastage13%

“Absolute waste of of money no chlorine in them did nothing for the water”

Water Resistance13%

“Absolute waste of of money no chlorine in them did nothing for the water”

Top return reasons

Advertised Vs Actual Product33%
Leak-Proof26%
Functionality-Overall9%
Size-Overall7%
Product Condition4%
Defective Material/Parts3%
Contamination2%
Ease Of Cleaning2%
Value For Money2%
Measurement/Reading Accuracy2%

Common questions

Is ph minus profitable to sell on Amazon United Kingdom?
The niche generates £98K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +703.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the ph minus niche?
11 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in ph minus?
Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.2%.
When does demand for ph minus peak?
Demand peaks in May–Jun–Jul; the busiest month runs 18.3× the quietest.
What does it cost to enter the ph minus niche?
Listings span £5.37–£19.33; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.