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Pet Friendly Ant Killer

Maybe

Search demand grew +417.2% this quarter. But prices span $3.30–$13.63, mostly outside the sweet spot, so Pet Friendly Ant Killer is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£49K/yr45K searches / yr
90-day growth
+417.2%search demand this quarter
Competition
69%top-5 click share · 14 brands · 124 sellers

Flapen Score

Pet Friendly Ant Killer against its category

The dotted line is the Home & Garden average. Past it, Pet Friendly Ant Killer is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Friendly Ant Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Friendly Ant Killer 45K times last year and spent an estimated £49K. The top 5 brands take 77% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +417.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+417.2%
Conversion, latest week
12.0%
Market size, estimated
£49Ka year
Top search term
pet friendly ant killer16K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £3.30 to £13.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.98 that is £2K to £4K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£3.30–£13.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Plant Protection & Pest Control. It carries 2,374 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#24in Plant Protection & Pest Control
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,374per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pet Friendly Ant Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

124

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • NOPE!29%
  • Pest strike21%
  • FERRIS11%
  • Pestmatic8%
  • Entopest8%
  • Inoscent8%
  • Open — no brand owns it (8 brands, 15%)

Demand

Pet Friendly Ant Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26AugSepMarAprMayJunJulAugSepOctMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 219.8× · 10 of 12 months tracked

Search terms

Top Pet Friendly Ant Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet friendly ant killer16K/yr
  • pet safe ant killer12K/yr
  • ant killer pet safe11K/yr
  • dog friendly ant killer6K/yr
  • ant killer thats safe for pets696/yr

Reviews and returns

What reviews say buyers love and hate about Pet Friendly Ant Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control42%+0.89

Ant baits dont work

Still got ants

it doesn't work for ants

Functionality-Overall20%−0.47

Did not work

Non effective

Doesnt work as expected

Value For Money10%−0.09

It also feels pretty pricey for what it is

Price-wise, it's not particularly cheap,

Certainly not worth the money very disappointed

Quality-Overall3%+1.00

quality control of product seems poor

Poor quality

Garbage

Leak-Proof3%

Leaked everywhere

Arrived completely leaking

the contents has leaked

Love

Pest/Insect Control37%+0.89

It killed the ants

Keep ants away

No more ants

Quality-Overall13%+1.00

Great product - very effective

Excellent Product

Good product Good quality quick delivery recommend you buy from this website thank you

Advertised Vs Actual Product12%+1.10

As described

totally works as advertised

Does what it says

Ease Of Use6%+0.44

Easy to use

It is easy to apply

easy to open

Value For Money6%−0.09

Worth every penny

Great value

Good price

Return

0.1% Return rate 8% Fixable by listing

Leak-Proof27%▁▁█▆▅▅

Leaked everywhere

Arrived completely leaking

the contents has leaked

Functionality-Overall25%█▁▂▄▃▄

Did not work

Non effective

Doesnt work as expected

Pest/Insect Control16%█▁▃▄▄▅

Ant baits dont work

Still got ants

it doesn't work for ants

Advertised Vs Actual Product7%▁▁█▅▅▄

Doesn't do as is advertised

Does not work as advertised

Misleading

Value For Money6%▁▁▄▆█▆

It also feels pretty pricey for what it is

Price-wise, it's not particularly cheap,

Certainly not worth the money very disappointed

FAQ

Common Pet Friendly Ant Killer questions

Answered from the same tracked data.