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Pestle and Mortar

Maybe

Returns run at only 1.7% of orders. But demand is soft, at -20.9% this quarter, so Pestle and Mortar is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£497K/yr616K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
58%top-5 click share · 18 brands · 47 sellers

Flapen Score

Pestle and Mortar against its category

The dotted line is the Home & Garden average. Past it, Pestle and Mortar is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pestle and Mortar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pestle and Mortar 616K times last year and spent an estimated £497K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £497K a year.

Searches, last 12 months
616K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
5.5%
Market size, estimated
£497Ka year
Peak month
December1.8× the quietest month
Top search term
pestle and mortar256K searches a year

02 · Price

A sale here is worth £14.67.

Listings sell for £14.67 on average, from £2.81 to £37.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £14.67 that is £15K to £18K a year per listing.

Average price
£14.67under the $15 to $100 sweet spot
Price range
£2.81–£37.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£18K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #29 within Mortar & Pestle Sets. It carries 1,132 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
9.7%
Average rank
#29in Mortar & Pestle Sets
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,132per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pestle and Mortar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£99K£149K£199K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

47

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

31%

  • Silk Route Spice Company23%
  • Glamza16%
  • ZENO8%
  • Zuvo8%
  • Premier8%
  • Kaizen Casa7%

Demand

Pestle and Mortar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pestle and Mortar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pestle and mortar256K/yr
  • mortar and pestle191K/yr
  • pestle and mortar set45K/yr
  • pestle17K/yr
  • granite mortar and pestle13K/yr
  • pestle and mortar large11K/yr
  • stone grinder9K/yr
  • large pestle and mortar8K/yr
  • small pestle and mortar8K/yr
  • marble pestle and mortar9K/yr

Reviews and returns

What reviews say buyers love and hate about Pestle and Mortar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.08

This is huge

Too small

The bowl is very small

Weight Heavy9%+0.26

It's heavy, so it might break your foot, though

Very heavy

It's bigger than you think and much, much heavier

Quality-Overall7%+2.18

Poor quality

Poor Quality - Returned Item

Very poor quality

Defective Material/Parts6%−0.06

The pestle came broken in 3 pieces

My item arrived broken

Material Quality6%−0.06

Note to all buying this is a hard plastic

Plastic rubbish

Love

Quality-Overall36%+2.18

Excellent quality and arrived on time

Solid quality

Excellent Quality

Value For Money10%+0.24

Worth it

Good for price

Good value for money

Size-Overall8%−0.08

Ideal size

Ideal size aswell

This is the exact size for my needs

Strength7%+0.33

Solid product

Heavy duty

This item is very sturdy for crushing large amounts of food

Ease Of Use6%+0.50

Easy to use

Easy to clean

Very useful and good appliance in kitchen

Return

1.7% Return rate 54% Fixable by listing

Size-Overall46%█▅▇▆▇▆

This is huge

Too small

The bowl is very small

Defective Material/Parts19%▃█▄▅▆▅

The pestle came broken in 3 pieces

My item arrived broken

Weight Heavy7%█▃▇▅▄▃

It's heavy, so it might break your foot, though

Very heavy

It's bigger than you think and much, much heavier

Material Quality4%▃▅▁█▄▅

Note to all buying this is a hard plastic

Plastic rubbish

Quality-Overall4%▄▄█▆▄▇

Poor quality

Poor Quality - Returned Item

Very poor quality

FAQ

Common Pestle and Mortar questions

Answered from the same tracked data.