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Personalised Wine Glass

Fail

Shoppers spend only $51K a year here, so Personalised Wine Glass is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£51K/yr126K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
55%top-5 click share · 11 brands · 11 sellers

Flapen Score

Personalised Wine Glass against its category

The dotted line is the Home & Garden average. Past it, Personalised Wine Glass is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Wine Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Wine Glass 126K times last year and spent an estimated £51K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
3.4%
Market size, estimated
£51Ka year
Peak month
December6.0× the quietest month
Top search term
personalised wine glass74K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £7.21 to £22.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.13 that is £0 to £1K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£7.21–£22.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #235 within Glassware. It carries 570 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
57%
Out of stock, average day
6.1%
Average rank
#235in Glassware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
570per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Personalised Wine Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

6%

  • All Things Personalised38%
  • CROWNLY CRYSTAL28%
  • Bliceon13%
  • VOMEP11%
  • Yalucky2%
  • ukgiftstoreonline2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Personalised Wine Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Personalised Wine Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised wine glass74K/yr
  • personalised wine glass for women32K/yr
  • engraved wine glass7K/yr
  • personalised wine glasses7K/yr
  • wine glass personalised6K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Wine Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

this glass is huge

bit too big too

Quite small

Quality-Overall15%+0.52

It's not the highest quality glass

Not great quality

Not the best quality

Dishwasher Safe8%+0.19

is not dishwasher safe

Strength8%−0.06

it does feel very flimsy and light

Thickness8%−0.06

Thin and flimsy

Love

Gifting Purpose44%+2.90

Retirement gift

Birthday gift

Beautiful gift

Quality-Overall19%+0.52

The glass is nicely made and seems robust

It a really lovely glass

Excellent quality

Value For Money11%+0.31

Great value

Good value for money

Good value

Advertised Vs Actual Product8%+0.25

Exactly as advertised

As described

Exactly what we asked for it is really the job

Engraving/Paint/Sublimation6%+0.45

Engraving very clear

Engraving excellent

Lovely engraved wine glass

Return

0.2% Return rate 21% Fixable by listing

Gifting Purpose50%▁▁█▃▁█

pay for a new box so I can present the gift - also text is too small very poor product

Quality-Overall14%▁▁▁█▁▁

It's not the highest quality glass

Not great quality

Not the best quality

Size-Overall14%█▁▁▁▁▁

this glass is huge

bit too big too

Quite small

Thin7%▁▁▁█▁▁
Strength7%▁▁▁▁█▁

it does feel very flimsy and light

FAQ

Common Personalised Wine Glass questions

Answered from the same tracked data.