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Personalised Whiskey Glass

Fail

Shoppers spend only $57K a year here, so Personalised Whiskey Glass is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£57K/yr111K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
50%top-5 click share · 16 brands · 18 sellers

Flapen Score

Personalised Whiskey Glass against its category

The dotted line is the Home & Garden average. Past it, Personalised Whiskey Glass is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Whiskey Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Whiskey Glass 111K times last year and spent an estimated £57K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
3.9%
Market size, estimated
£57Ka year
Peak month
December5.0× the quietest month
Top search term
personalised whiskey glass41K searches a year

02 · Price

A sale here is worth £13.28.

Listings sell for £13.28 on average, from £8.42 to £21.10. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £13.28 that is £0 to £1K a year per listing.

Average price
£13.28under the $15 to $100 sweet spot
Price range
£8.42–£21.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #45 within Barware. It carries 1,054 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
52%
Out of stock, average day
12.5%
Average rank
#45in Barware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,054per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Personalised Whiskey Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

25%

  • All Things Personalised23%
  • ukgiftstoreonline18%
  • EDSG13%
  • Whisiskey9%
  • HONGCI7%
  • JEKUGOT6%

Demand

Personalised Whiskey Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Personalised Whiskey Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised whiskey glass41K/yr
  • personalised whisky glass for men23K/yr
  • engraved whisky glass20K/yr
  • personalised whisky glass9K/yr
  • whisky glass personalised7K/yr
  • personalised whiskey6K/yr
  • engraved whiskey glasses for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Whiskey Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Engraving/Paint/Sublimation22%−0.09

Poor Engraving

Very cheap couldnt see engraving sent it back

very small engraving

Size-Overall22%−0.11

Font is small

the glass is very small

very small

Quality-Overall21%+0.42

Very disappointed with the quality of the glass

Poor Quality

Looks cheap, can see the joining seams

Gifting Purpose8%+3.34

Disappointed as this was a birthday present

Utterly terrible as it's a present

now I'm embarrassed to be giving it

Advertised Vs Actual Product6%−0.03

Looks nothing like the picture

Not as expected

hence inaccurately described

Love

Gifting Purpose39%+3.34

Excellent gift

It was a gift

Birthday Gift

Quality-Overall25%+0.42

Amazing quality

Lovely tumbler good quality

Great quality and great gift

Value For Money12%+0.63

Excellent value for money

Good price

Worth the money

Engraving/Paint/Sublimation7%−0.09

Great item clear engraving

Its nicely engraved

Really impressed with the engraved glass

Advertised Vs Actual Product6%−0.03

Just as advertised

As described

Just what I ordered

Return

0.2% Return rate 22% Fixable by listing

Quality-Overall26%▅▁▁██▅

Very disappointed with the quality of the glass

Poor Quality

Looks cheap, can see the joining seams

Gifting Purpose24%▂█▆▆▁▅

Disappointed as this was a birthday present

Utterly terrible as it's a present

now I'm embarrassed to be giving it

Size-Overall15%▁█▁▁█▄

Font is small

the glass is very small

very small

Material Quality9%▅▁█▁▁▁

Made from cheap plastic, not glass

Item is made from hard clear plastic

feels plastic-esk

Advertised Vs Actual Product7%▁▁█▁▁▂

Looks nothing like the picture

Not as expected

hence inaccurately described

FAQ

Common Personalised Whiskey Glass questions

Answered from the same tracked data.