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Personalised Travel Mug

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $35K a year here, so Personalised Travel Mug is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£35K/yr163K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
39%top-5 click share · 24 brands · 42 sellers

Flapen Score

Personalised Travel Mug against its category

The dotted line is the Home & Garden average. Past it, Personalised Travel Mug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Travel Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Travel Mug 163K times last year and spent an estimated £35K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
1.9%
Market size, estimated
£35Ka year
Peak month
December7.1× the quietest month
Top search term
personalised travel mug67K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £7.58 to £16.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£7.58–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #463 within Vacuum Flasks. It carries 1,759 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
31%
Out of stock, average day
15.1%
Average rank
#463in Vacuum Flasks
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,759per listing
Listings tracked
48

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Travel Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

42

Est. top-5 brand share

66%

Top 20: 98%

Est. top-5 click share

39%

Top 20: 79%

Open market

28%

  • cribstar19%
  • EKAM19%
  • Generic11%
  • GifXify9%
  • saerryor7%
  • Gift Hub6%

Demand

Personalised Travel Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Personalised Travel Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised travel mug67K/yr
  • personalised coffee travel mug35K/yr
  • personalised flask14K/yr
  • personalised travel cup11K/yr
  • personalised thermal mug10K/yr
  • travel mug personalised7K/yr
  • personalised coffee flask6K/yr
  • personalised flasks hot drinks6K/yr
  • personalised travel mugs4K/yr
  • personalised travel mug for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Travel Mug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“Leaks badly”
A buyer, on “Leak-Proof”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Personalised Travel Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data