personalised travel mug
Worth a lookShows low returns (1.1%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,759.06avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad£7.58–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£35K£35K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised travel mug is a £35K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
personalised travel mug market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £9K–£11K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #463
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 77%
- Out of stock
- 15.1%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
42
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
39%
Top 20: 79%
Open market
28%
- cribstar19%
- EKAM19%
- Generic11%
- GifXify9%
- saerryor7%
- Gift Hub6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Top personalised travel mug search terms
- personalised travel mug67K/yr
- personalised coffee travel mug35K/yr
- personalised flask14K/yr
- personalised travel cup11K/yr
- personalised thermal mug10K/yr
- travel mug personalised7K/yr
- personalised coffee flask6K/yr
- personalised flasks hot drinks6K/yr
- personalised travel mugs4K/yr
- personalised travel mug for women3K/yr
Top personalised travel mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![[Custom] Personalised Engraved Black Any Message Double Wall Insulated Cup 500ml 17.5oz Hot Cold Coffee Tea Ideal for Birthday Mothers Day Christmas Wedding/Anniversary/Birthday/Retirement](https://m.media-amazon.com/images/I/31LHvB13RsL.jpg)
[Custom] Personalised Engraved Black Any Message Double Wall Insulated Cup 500ml 17.5oz Hot Cold Coffee Tea Ideal for Birthday Mothers Day Christmas Wedding/Anniversary/Birthday/Retirement
Generic£9.994.4★45 rev
Personalised Coffee Tumbler with Photo & Text 590ml (20oz) Custom Stainless Steel Travel Mug with Lid Thoughtful Custom Gift for Mum Dad Family & Friends
GifXify£11.784.6★662 rev
saerryor Leaving Gifts for Women Inspirational Coffee Cup with Straw Lid
saerryor£9.544.7★68 rev
cribstar Personalised Engraved Insulated Travel Mug | Stainless Steel Tumbler | Double-Walled Tea/Coffee Cup | Leak-Proof & Reusable | Keeps Drinks Hot 12h / Cold 24h | Thermal Mug (Dusty Pink 510ml)
cribstar£14.284.7★79 rev
Personalised Travel Mug White 14oz with Handle & Lid Custom Stainless Steel Coffee Mug with Photo Text or Logo Reusable Insulated Mug for Hot Drinks Gift for Mum Dad Friend & Colleague
Gift Hub£10.824.3★151 rev
Newest
by launch date
Takuno Custom 20oz Stainless Steel Travel Tumbler Cup Personalized Coffee Tumbler with Photos Text Logo Name Personalised Travel Mug with Straw Personalized Gifts for Anniversary Birthday Dad Mom
Takuno£11.746 rev
Personalised Travel Mug Engraved Name 450ml Stainless Steel Thermal Coffee Cup with Lid Insulated Reusable Coffee Mug for Hot & Cold Drinks Custom Travel Coffee Mug Gift for Teacher (Black)
GiftsinaJiffy£12.251 rev
Personalised Coffee Tumbler with Photo & Text 590ml (20oz) Custom Stainless Steel Travel Mug with Lid Thoughtful Custom Gift for Mum Dad Family & Friends
GifXify£11.78662 rev
Personalised Travel Mug White 14oz with Handle & Lid Custom Stainless Steel Coffee Mug with Photo Text or Logo Reusable Insulated Mug for Hot Drinks Gift for Mum Dad Friend & Colleague
Gift Hub£10.82151 rev
cribstar Personalised Engraved Insulated Travel Mug | Stainless Steel Tumbler | Double-Walled Tea/Coffee Cup | Leak-Proof & Reusable | Keeps Drinks Hot 12h / Cold 24h | Thermal Mug (Dusty Pink 510ml)
cribstar£14.2879 rev
Trending
90-day click momentumPersonalised Travel Mug Engraved Name 450ml Stainless Steel Thermal Coffee Cup with Lid Insulated Reusable Coffee Mug for Hot & Cold Drinks Custom Travel Coffee Mug Gift for Teacher (Black)
GiftsinaJiffy£12.251.0★
Takuno Custom 20oz Stainless Steel Travel Tumbler Cup Personalized Coffee Tumbler with Photos Text Logo Name Personalised Travel Mug with Straw Personalized Gifts for Anniversary Birthday Dad Mom
Takuno£11.745.0★
Personalised Coffee Tumbler with Photo & Text 590ml (20oz) Custom Stainless Steel Travel Mug with Lid Thoughtful Custom Gift for Mum Dad Family & Friends
GifXify£11.784.6★
cribstar Personalised Engraved Insulated Travel Mug | Stainless Steel Tumbler | Double-Walled Tea/Coffee Cup | Leak-Proof & Reusable | Keeps Drinks Hot 12h / Cold 24h | Thermal Mug (Black 380ml)
cribstar£13.764.7★
cribstar Personalised Engraved Insulated Travel Mug | Stainless Steel Tumbler | Double-Walled Tea/Coffee Cup | Leak-Proof & Reusable | Keeps Drinks Hot 12h / Cold 24h | Thermal Mug (Whale Blue 510ml)
cribstar£14.184.7★
What buyers say about personalised travel mug
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mug”
“Totally leak proof”
“worth the money”
“Birthday present”
“Coffee stays hot for hours”
“Does what it's supposed to do”
“great heat retention”
“Easy to use”
“Good size”
“Attractive colour”
What buyers complain about
“Leaks badly”
“Won't last forever”
“Not spectacular”
“Doesn't keep hot as advertised”
“Doesnt fit in my car cup holder its too big”
“This flask looks so much more expensive that it is”
“Doesn't keep drink hot for more then ten minutes”
“Uncomfortable to use”
“Not as good as the advert this does not keep”
“cup it self very bad designed”
Top return reasons
Common questions
- Is personalised travel mug profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the personalised travel mug niche?
- 24 brands and 42 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in personalised travel mug?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 1.1%.
- When does demand for personalised travel mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the personalised travel mug niche?
- Listings span £7.58–£16.59; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 1,759 reviews — the moat a new listing must climb.