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Personalised Travel Mug

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $35K a year here, so Personalised Travel Mug is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£35K/yr163K searches / yr
90-day growth
+17.3%search demand this quarter
Competition
39%top-5 click share · 24 brands · 42 sellers

Flapen Score

Personalised Travel Mug against its category

The dotted line is the Home & Garden average. Past it, Personalised Travel Mug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Travel Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Travel Mug 163K times last year and spent an estimated £35K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+17.3%
Conversion, latest week
1.9%
Market size, estimated
£35Ka year
Peak month
December7.1× the quietest month
Top search term
personalised travel mug67K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £7.58 to £16.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £11.42 that is £0 to £1K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£7.58–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #463 within Vacuum Flasks. It carries 1,759 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
31%
Out of stock, average day
15.1%
Average rank
#463in Vacuum Flasks
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,759per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Travel Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

42

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

39%

Top 20: 79%

Open market

28%

  • cribstar19%
  • EKAM19%
  • Generic11%
  • GifXify9%
  • saerryor7%
  • Gift Hub6%

Demand

Personalised Travel Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Personalised Travel Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised travel mug67K/yr
  • personalised coffee travel mug35K/yr
  • personalised flask14K/yr
  • personalised travel cup11K/yr
  • personalised thermal mug10K/yr
  • travel mug personalised7K/yr
  • personalised coffee flask6K/yr
  • personalised flasks hot drinks6K/yr
  • personalised travel mugs4K/yr
  • personalised travel mug for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Travel Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof29%

Leaks badly

It leaks

Not leakproof

Durability11%−0.10

Won't last forever

Broke after less than 1 month

Only had it a few weeks

Quality-Overall9%+0.96

Not spectacular

Awful quality

Rubbish

Heating8%−0.07

Doesn't keep hot as advertised

doesn't retain heat well

Doesn't hold heat well

Size-Overall6%+0.13

Doesnt fit in my car cup holder its too big

Small

Quite big

Love

Quality-Overall20%+0.96

Quality mug

Amazing quality

Amazing product, high quality cup

Leak-Proof18%

Totally leak proof

Does not leak

No leaks

Value For Money10%+0.95

worth the money

Good value for money

Amazing price

Gifting Purpose8%+0.88

Birthday present

Great for gifting

Great gift

Temperature Retention5%+0.47

Coffee stays hot for hours

keeps his drinks warm for hours

Keeps my drink hot or cold

Return

1.1% Return rate 30% Fixable by listing

Leak-Proof32%█▆▅▆▆▆

Leaks badly

It leaks

Not leakproof

Size-Overall17%▄▅▆▅█▇

Doesnt fit in my car cup holder its too big

Small

Quite big

Color6%▂▇▄▅▃█
Functionality-Overall4%▁▅▂▂▂█
Weight Heavy4%█▄▆▁▄▃

FAQ

Common Personalised Travel Mug questions

Answered from the same tracked data.