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Personalised Photo Frame

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $72K a year here, so Personalised Photo Frame is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£72K/yr218K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
32%top-5 click share · 30 brands · 39 sellers

Flapen Score

Personalised Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Personalised Photo Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Photo Frame 218K times last year and spent an estimated £72K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.5%
Market size, estimated
£72Ka year
Peak month
December4.3× the quietest month
Top search term
personalised photo frame110K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £4.24 to £28.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £13.05 that is £0 to £1K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£4.24–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #451 within Artwork. It carries 669 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
13%
Out of stock, average day
5.3%
Average rank
#451in Artwork
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Photo Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

39

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

32%

Top 20: 72%

Open market

41%

  • EDSG30%
  • PB TECH8%
  • Aolso6%
  • ukgiftstoreonline6%
  • StickersWall6%
  • Panther Print5%

Demand

Personalised Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Personalised Photo Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised photo frame110K/yr
  • personalised picture frame23K/yr
  • customised photo frame17K/yr
  • personalised frame12K/yr
  • custom photo frame12K/yr
  • photo frame with photo upload8K/yr
  • custom picture frame11K/yr
  • personalised photo frames11K/yr
  • photo frame personalised6K/yr
  • engraved photo frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Photo Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+1.14

Bad quality

the quality is very low

Cheap quality

Frame Quality8%

The frame is of bad quality

Don't recommend this frame its cheap

This arrived broken. frame snapped in 2 places

Size-Overall8%−0.04

base dont fit

it's much bigger than I thought

Smaller than what I wanted

Advertised Vs Actual Product8%−0.07

Misleading image

Not as expected

Photo is deceiving

Value For Money4%+1.70

price can be could be cheaper

However, the pricing is a bit misleading; they advertise it at a low price,

looks much more expensive than it was

Love

Quality-Overall32%+1.14

good quality affordable

Excellent quality 👌 we like the easy process

Amazing quality

Value For Money13%+1.70

half the price

Excellent value

Great value for money

Gifting Purpose11%+0.51

Beautiful Gift

Beautiful gift

Valentines present

Frame Quality9%

Excellent personalised frame

Good frame

Great frames for the price

Image/Picture Clarity9%+1.05

Picture quality is great

The best picture

Lovely picture

Return

0.3% Return rate 28% Fixable by listing

Frame Quality52%▅▇█▇▇█

The frame is of bad quality

Don't recommend this frame its cheap

This arrived broken. frame snapped in 2 places

Size-Overall24%█▆▅▆▅▇

base dont fit

it's much bigger than I thought

Smaller than what I wanted

Quality-Overall6%▇▂▄▅█▃

Bad quality

the quality is very low

Cheap quality

Material Quality2%▆▆█▁▁▇

a sheet of floppy plastic

didnt give as it is cheap material and looks cheap

Plastic not glass - poorly quality looks like it cost 1p to make

Functionality-Overall2%▄▁█▁▁▁

FAQ

Common Personalised Photo Frame questions

Answered from the same tracked data.