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Personalised Photo Frame

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $72K a year here, so Personalised Photo Frame is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£72K/yr218K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
32%top-5 click share · 30 brands · 39 sellers

Flapen Score

Personalised Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Personalised Photo Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Photo Frame 218K times last year and spent an estimated £72K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
2.5%
Market size, estimated
£72Ka year
Peak month
December4.3× the quietest month
Top search term
personalised photo frame110K searches a year

02 · Price

A sale here is worth £13.05.

Listings sell for £13.05 on average, from £4.24 to £28.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £13.05 that is £0 to £1K a year per listing.

Average price
£13.05under the $15 to $100 sweet spot
Price range
£4.24–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #451 within Artwork. It carries 669 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
13%
Out of stock, average day
5.3%
Average rank
#451in Artwork
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
54

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 falling

Sellers

39

Est. top-5 brand share

54%

Top 20: 92%

Est. top-5 click share

32%

Top 20: 72%

Open market

41%

  • EDSG30%
  • PB TECH8%
  • Aolso6%
  • ukgiftstoreonline6%
  • StickersWall6%
  • Panther Print5%

Demand

Personalised Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Personalised Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised photo frame110K/yr
  • personalised picture frame23K/yr
  • customised photo frame17K/yr
  • personalised frame12K/yr
  • custom photo frame12K/yr
  • photo frame with photo upload8K/yr
  • custom picture frame11K/yr
  • personalised photo frames11K/yr
  • photo frame personalised6K/yr
  • engraved photo frame4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Photo Frame

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Personalised Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data