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Personalised Mugs with Photo

Fail

Prices span $6.00–$11.13, mostly outside the sweet spot, so Personalised Mugs with Photo is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr84K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
62%top-5 click share · 13 brands · 13 sellers

Flapen Score

Personalised Mugs with Photo against its category

The dotted line is the Home & Garden average. Past it, Personalised Mugs with Photo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mugs with Photo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mugs with Photo 84K times last year and spent an estimated £48K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
6.6%
Market size, estimated
£48Ka year
Peak month
December6.2× the quietest month
Top search term
personalised mugs with photo49K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £6.00 to £11.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£6.00–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£865
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #515 within Glassware. It carries 536 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
9%
Out of stock, average day
0.0%
Average rank
#515in Glassware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
23

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Personalised Mugs with Photo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

13

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 97%

Open market

15%

  • Hippowarehouse21%
  • Gift Hub20%
  • With Your Touch17%
  • EKAM12%
  • PrintWink8%
  • You Personalise7%
  • Open — no brand owns it (7 brands, 15%)

Demand

Personalised Mugs with Photo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Personalised Mugs with Photo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised mugs with photo49K/yr
  • photo mug23K/yr
  • personalised photo mug12K/yr
  • photo mugs personalised342/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Mugs with Photo

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Swift delivery, and looks ok although I was hoping the photo would be better quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Personalised Mugs with Photo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data