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Personalised Mugs with Photo

Fail

Prices span $6.00–$11.13, mostly outside the sweet spot, so Personalised Mugs with Photo is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr84K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
62%top-5 click share · 13 brands · 13 sellers

Flapen Score

Personalised Mugs with Photo against its category

The dotted line is the Home & Garden average. Past it, Personalised Mugs with Photo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mugs with Photo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mugs with Photo 84K times last year and spent an estimated £48K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
6.6%
Market size, estimated
£48Ka year
Peak month
December6.2× the quietest month
Top search term
personalised mugs with photo49K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £6.00 to £11.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£6.00–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£865
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #515 within Glassware. It carries 536 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
9%
Out of stock, average day
0.0%
Average rank
#515in Glassware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Personalised Mugs with Photo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

13

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

15%

  • Hippowarehouse21%
  • Gift Hub20%
  • With Your Touch17%
  • EKAM12%
  • PrintWink8%
  • You Personalise7%
  • Open — no brand owns it (7 brands, 15%)

Demand

Personalised Mugs with Photo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Personalised Mugs with Photo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised mugs with photo49K/yr
  • photo mug23K/yr
  • personalised photo mug12K/yr
  • photo mugs personalised342/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Mugs with Photo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.38

Swift delivery, and looks ok although I was hoping the photo would be better quality

Poor quality

Seller wasn't happy with the quality of the photo I sent so made a second mug with enhanced picture free of charge

Size-Overall21%−0.09

Somebody left a review that the cups are small

a bit narrow

Bit small

Color14%−0.09

no colour to it

colour was faded

Wrong text colour

Advertised Vs Actual Product12%−0.04

It was supposed to be a photo

5 stars for prompt refund as I pointed out that the images were also the wrong way round, i. e. image 1 is on side 2, instead of side 1, vice versa

Came back not has described on their images

Value For Money7%+0.82

But expensive

It cost me £15+ inc postage

Little pricey

Love

Quality-Overall45%+1.38

Amazing quality

Good quality mug

Premium quality

Gifting Purpose17%+1.43

A unique gift

Amazing gift

Perfect gift for me

Value For Money14%+0.82

Excellent value

Good value

Great value for money

Advertised Vs Actual Product6%−0.04

much better than expected

Exactly what I wanted

As described

Ease Of Use4%+0.44

Easy to use

easy to do

Easy to order

FAQ

Common Personalised Mugs with Photo questions

Answered from the same tracked data.