Is personalised mug profitable to sell on Amazon United Kingdom?

The niche generates £274K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (43/100).

How competitive is the personalised mug niche?

11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in personalised mug?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.0%.

When does demand for personalised mug peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the personalised mug niche?

Listings span £6.14–£12.44; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.

personalised mug

Skip it

Prices mostly outside the sweet spot ($6.14–$12.44) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good812.12

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£274K

£274K/yr · 808K searches

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.10

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Price range

Bad£6.14–£12.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, personalised mug is a £274K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

personalised mug market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £55K–£73K; units × avg price
Conversion rate: 3.7%
Avg BSR: #167
Page quality: 0%
Prime: 18%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

Gift Hub30%
With Your Touch21%
SAMAR15%
Hippowarehouse11%
EKAM5%
PrintWink4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top personalised mug search terms

personalised mug351K/yr +17.8%2.9% conv.
personalised mugs75K/yr -10.3%1.4% conv.
custom mug57K/yr +23.2%4.1% conv.
personalised mugs with photo49K/yr +12.6%5.0% conv.
personalised cup42K/yr +8.1%1.5% conv.
customised mug33K/yr +32.6%2.4% conv.
photo mug23K/yr +11.2%3.6% conv.
personalised cups and mugs36K/yr -9.7%1.4% conv.
personalised cups21K/yr +12.9%0.7% conv.
personalised mugs for women16K/yr -26.0%0.6% conv.

All search terms

Top personalised mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Personalised Mug Any Text & Photo Customised Mug & Tea Cup Personalised Gift for Fathers Day Mothers Day Valentines Day Birthday Anniversary & Wedding 11 Oz Coffee Cup

Gift Hub£8.294.5★476 rev

With Your Touch Personalised Mug Custom Cup Size and Style - Photo Text Logo Image - Personalised Gift for Dad Mother Love Christmas Birthday Anniversary Graduation - Present for Many associations

With Your Touch£7.814.7★603 rev

SAMAR Personalised Mug - Add Your Text Picture Design or Logo on This Ceramic Coffee Mug 11oz. Customised Gift idea for Birthday Wedding Anniversary and Special Moments

SAMAR£8.044.7★2,895 rev

Hippowarehouse Personalised Mug Text Photo Printed Collage Design Logo Gift Cup 11oz Christmas Fathers Day Coffee Best Friend for her for Him Girlfriend Boyfriend Custom Company Business Funny

Hippowarehouse£9.084.6★1,906 rev

Personalised Mug with Photo and Text | Customised Mug & Coffee Cup Personalised Gift for Fathers Day Mothers Day Valentines Day Birthday Anniversary & Wedding 11 Oz Tea Cup

Gift Hub£8.314.4★920 rev

Newest

by launch date

Personalised Ceramic Coffee Mug with Name - 370ml Stoneware Belly Mug - Custom Engraved Gift Boxed Cup for Tea & Coffee - Birthday Christmas Gift for Her Him - Pastel Pink

All Things Personalised£12.3911 rev

3mo ago

Personalised Two-Tone Ceramic Coffee Mug 370ml Stoneware Laser Engraved Names Speckled Dipped Design Microwave and Dishwasher Safe Perfect for Family Gifts (Navy Blue)

cribstar£12.4450 rev

8mo ago

PrintWink Personalised Mug | Coloured Custom Coffee Cup with Photo & Text | Coloured Handle and Inner Mugs for Tea & Hot Chocolate | Unique Gift for Men & Women | Medium Blue

PrintWink£6.8935 rev

9mo ago

PrintWink Personalised Mug with Photo & Text | Custom Coffee Cup with Large Ear Handle | Personalised Gift for Father Day Women | 11oz Novelty Mug for Tea & Beverages

PrintWink£6.1433 rev

11mo ago

Personalised Mug Any Text & Photo - Custom Photo Mug - 11oz Tea Cup Unique Customised Gift for Men Women Birthdays Anniversaries Fathers Mothers Day Christmas Day - Coffee Mug with Logo Design

EKAM£8.19173 rev

12mo ago

What buyers say about personalised mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Premium quality”

Gifting Purpose17%

“A unique gift”

Value For Money13%

“Good value”

Advertised Vs Actual Product6%

“much better than expected”

Design-Overall4%

“Good design”

Color4%

“the colours are vibrant”

Ease Of Use3%

“Quick and easy”

Strength2%

“a good sturdy mug of my mug”

Size-Overall1%

“Amazing looks good nice size”

Dishwasher Safe1%

“Seems to be geniunely dishwasher-compatible”

What buyers complain about

Size-Overall21%

“Bit small”

Advertised Vs Actual Product17%

“It was supposed to be a photo”

Quality-Overall12%

“Swift delivery, and looks ok although I was hoping the photo would be better quality”

Color12%

“no colour to it”

Value For Money8%

“But expensive”

Durability6%

“I will not know how durable it will be given the previous reviews”

Strength4%

“The box was marked fragile”

Gifting Purpose4%

“if i was giving them as a present I would be disappointed”

Display-Overall2%

“a bit narrow not as other mug manufacturers and displayed width”

Top return reasons

Quality-Overall67%