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Personalised Mug

prices mostly outside the sweet spot ($6.14–$12.44) — Personalised Mug doesn't clear our bar today.

Flapen Score

43
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Market size 50Growth 40Conversion 47Competition 23Returns 100Price range 0Avg price 26Brand share 36Review moat 67Quality gap 35
This niche Category average

Is Personalised Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Mug is a £274K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Personalised Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.6% over the last 90 days and 3.7% of searches end in a purchase.

£274K

revenue / yr

Units sold / yr8K
Search volume / yr+11.6%808K
Conversion rate3.7%
Avg price£9.10

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers11 · 12
Top-5 product click share73%
Open market17%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)5· 2 succeeded
Avg rating4.5★
Avg reviews812

Top Personalised Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£27K£55K£82K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • Gift Hub30%
  • With Your Touch21%
  • SAMAR15%
  • Hippowarehouse11%
  • EKAM5%
  • PrintWink4%
  • Open — no brand owns it (5 brands, 12%)

Personalised Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume808KCVR3.7%Products17Brands11Top 5 Brands83%OOS Rate0.0%Rating4.5★Reviews812Avg BSR#167
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Top Personalised Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised mug351K/yr
  • personalised mugs75K/yr
  • custom mug57K/yr
  • personalised mugs with photo49K/yr
  • personalised cup42K/yr
  • customised mug33K/yr
  • photo mug23K/yr
  • personalised cups and mugs36K/yr
  • personalised cups21K/yr
  • personalised mugs for women16K/yr

What reviews say buyers love and hate about Personalised Mug

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall44%

Premium quality

Gifting Purpose17%

A unique gift

Value For Money13%

Good value

Advertised Vs Actual Product6%

much better than expected

Design-Overall4%

Good design

What buyers complain about

86% of reviews
Size-Overall21%

Bit small

Advertised Vs Actual Product17%

It was supposed to be a photo

Quality-Overall12%

Swift delivery, and looks ok although I was hoping the photo would be better quality

Color12%

no colour to it

Value For Money8%

But expensive

Personalised Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
67%
2Gifting Purpose
17%
3Advertised Vs Actual Product
17%

Common Personalised Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Mug 43/100 on Amazon United Kingdom — Skip it. The niche generates £274K/yr across 17 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +11.6% over the last 90 days.
Search demand for Personalised Mug on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.5× the quietest.