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Personalised Mug

Fail

Prices span $6.14–$12.44, mostly outside the sweet spot, so Personalised Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£274K/yr808K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
73%top-5 click share · 11 brands · 12 sellers

Flapen Score

Personalised Mug against its category

The dotted line is the Home & Garden average. Past it, Personalised Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mug 808K times last year and spent an estimated £274K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
3.7%
Market size, estimated
£274Ka year
Peak month
December6.5× the quietest month
Top search term
personalised mug351K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £6.14 to £12.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£6.14–£12.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£910–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Glassware. It carries 812 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#167in Glassware
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
812per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Personalised Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£27K£55K£82K£110K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

12%

  • Gift Hub30%
  • With Your Touch21%
  • SAMAR15%
  • Hippowarehouse11%
  • EKAM5%
  • PrintWink4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Personalised Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Personalised Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised mug351K/yr
  • personalised mugs75K/yr
  • custom mug57K/yr
  • personalised mugs with photo49K/yr
  • personalised cup42K/yr
  • customised mug33K/yr
  • photo mug23K/yr
  • personalised cups and mugs36K/yr
  • personalised cups21K/yr
  • personalised mugs for women16K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Bit small

a bit narrow

Somebody left a review that the cups are small

Advertised Vs Actual Product17%−0.07

It was supposed to be a photo

5 stars for prompt refund as I pointed out that the images were also the wrong way round, i. e. image 1 is on side 2, instead of side 1, vice versa

Came back not has described on their images

Quality-Overall12%+2.07

Swift delivery, and looks ok although I was hoping the photo would be better quality

bad quality

it could probably be better quality

Color12%−0.06

no colour to it

colour was faded

Wrong text colour

Value For Money8%+0.52

But expensive

It cost me £15+ inc postage

Little pricey

Love

Quality-Overall44%+2.07

Premium quality

Amazing quality

Good quality mugs

Gifting Purpose17%+1.11

A unique gift

Amazing gift

Perfect gift for me

Value For Money13%+0.52

Good value

Great value for money

Excellent value

Advertised Vs Actual Product6%−0.07

much better than expected

Exactly what I wanted

As described

Design-Overall4%+0.44

Good design

The design was as good as on my phone

Just everything about it is exceptional, the design and how it looks the personalisation fantastic

Return

0.0% Return rate 17% Fixable by listing

Quality-Overall67%▁██▁█▁

Swift delivery, and looks ok although I was hoping the photo would be better quality

bad quality

it could probably be better quality

Gifting Purpose17%▁▁▁▁▁█

if i was giving them as a present I would be disappointed

Advertised Vs Actual Product17%▁▁▁▁▁█

It was supposed to be a photo

5 stars for prompt refund as I pointed out that the images were also the wrong way round, i. e. image 1 is on side 2, instead of side 1, vice versa

Came back not has described on their images

FAQ

Common Personalised Mug questions

Answered from the same tracked data.