Personalised Mug
FailPrices span $6.14–$12.44, mostly outside the sweet spot, so Personalised Mug is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £274K/yr808K searches / yr
- 90-day growth
- +11.6%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 12 sellers
Flapen Score
Personalised Mug against its category
The dotted line is the Home & Garden average. Past it, Personalised Mug is stronger. Inside it, weaker.
Market
The Personalised Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Mug 808K times last year and spent an estimated £274K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.
- Searches, last 12 months
- 808K
- Growth, 90 days vs prior 90
- +11.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £274Ka year
- Peak month
- December6.5× the quietest month
- Top search term
- personalised mug351K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £6.14 to £12.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £6.14–£12.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £910–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Glassware. It carries 812 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 18%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Glassware
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 812per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Personalised Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Personalised Mug Any Text & Photo Customised Mug & Tea Cup Personalised Gift for Fathers Day Mothers Day Valentines Day Birthday Anniversary & Wedding 11 Oz Coffee Cup
- Price
- £8.29
- Rating
- 4.5/5
- Reviews
- 476
- Age
- 1y ago

With Your Touch Personalised Mug Custom Cup Size and Style - Photo Text Logo Image - Personalised Gift for Dad Mother Love Christmas Birthday Anniversary Graduation - Present for Many associations
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 603
- Age
- 3y ago

SAMAR Personalised Mug - Add Your Text Picture Design or Logo on This Ceramic Coffee Mug 11oz. Customised Gift idea for Birthday Wedding Anniversary and Special Moments
- Price
- £8.04
- Rating
- 4.7/5
- Reviews
- 2,895
- Age
- 5y ago

Hippowarehouse Personalised Mug Text Photo Printed Collage Design Logo Gift Cup 11oz Christmas Fathers Day Coffee Best Friend for her for Him Girlfriend Boyfriend Custom Company Business Funny
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 1,906
- Age
- 7y ago

Personalised Mug with Photo and Text | Customised Mug & Coffee Cup Personalised Gift for Fathers Day Mothers Day Valentines Day Birthday Anniversary & Wedding 11 Oz Tea Cup
- Price
- £8.31
- Rating
- 4.4/5
- Reviews
- 920
- Age
- 1y ago
Trending
90-day click momentum
Personalised Ceramic Coffee Mug with Name - 370ml Stoneware Belly Mug - Custom Engraved Gift Boxed Cup for Tea & Coffee - Birthday Christmas Gift for Her Him - Pastel Pink
- Price
- £12.39
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago

PrintWink Personalised Mug | Coloured Custom Coffee Cup with Photo & Text | Coloured Handle and Inner Mugs for Tea & Hot Chocolate | Unique Gift for Men & Women | Medium Blue
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

PrintWink Personalised Mug with Photo & Text | Custom Coffee Cup with Large Ear Handle | Personalised Gift for Father Day Women | 11oz Novelty Mug for Tea & Beverages
- Price
- £6.14
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 11mo ago

Custom Mug with Photo Image Pet Image Text or Company Logo Choice of 325ml or 425ml Ideal for Gifts for Family and Friends Including Birthdays Anniversaries and Christmas
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Personalised Two-Tone Ceramic Coffee Mug 370ml Stoneware Laser Engraved Names Speckled Dipped Design Microwave and Dishwasher Safe Perfect for Family Gifts (Navy Blue)
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 8mo ago
Newest
by launch date
Personalised Ceramic Coffee Mug with Name - 370ml Stoneware Belly Mug - Custom Engraved Gift Boxed Cup for Tea & Coffee - Birthday Christmas Gift for Her Him - Pastel Pink
- Price
- £12.39
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago

Personalised Two-Tone Ceramic Coffee Mug 370ml Stoneware Laser Engraved Names Speckled Dipped Design Microwave and Dishwasher Safe Perfect for Family Gifts (Navy Blue)
- Price
- £12.44
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 8mo ago

PrintWink Personalised Mug | Coloured Custom Coffee Cup with Photo & Text | Coloured Handle and Inner Mugs for Tea & Hot Chocolate | Unique Gift for Men & Women | Medium Blue
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 9mo ago

PrintWink Personalised Mug with Photo & Text | Custom Coffee Cup with Large Ear Handle | Personalised Gift for Father Day Women | 11oz Novelty Mug for Tea & Beverages
- Price
- £6.14
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 11mo ago

Personalised Mug Any Text & Photo - Custom Photo Mug - 11oz Tea Cup Unique Customised Gift for Men Women Birthdays Anniversaries Fathers Mothers Day Christmas Day - Coffee Mug with Logo Design
- Price
- £8.19
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
12%
- Gift Hub30%
- With Your Touch21%
- SAMAR15%
- Hippowarehouse11%
- EKAM5%
- PrintWink4%
- Open — no brand owns it (5 brands, 12%)
Demand
Personalised Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Personalised Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised mug351K/yr
- personalised mugs75K/yr
- custom mug57K/yr
- personalised mugs with photo49K/yr
- personalised cup42K/yr
- customised mug33K/yr
- photo mug23K/yr
- personalised cups and mugs36K/yr
- personalised cups21K/yr
- personalised mugs for women16K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small
a bit narrow
Somebody left a review that the cups are small
It was supposed to be a photo
5 stars for prompt refund as I pointed out that the images were also the wrong way round, i. e. image 1 is on side 2, instead of side 1, vice versa
Came back not has described on their images
Swift delivery, and looks ok although I was hoping the photo would be better quality
bad quality
it could probably be better quality
no colour to it
colour was faded
Wrong text colour
But expensive
It cost me £15+ inc postage
Little pricey
Love
Premium quality
Amazing quality
Good quality mugs
A unique gift
Amazing gift
Perfect gift for me
Good value
Great value for money
Excellent value
much better than expected
Exactly what I wanted
As described
Good design
The design was as good as on my phone
Just everything about it is exceptional, the design and how it looks the personalisation fantastic
Return
0.0% Return rate 17% Fixable by listing
Swift delivery, and looks ok although I was hoping the photo would be better quality
bad quality
it could probably be better quality
if i was giving them as a present I would be disappointed
It was supposed to be a photo
5 stars for prompt refund as I pointed out that the images were also the wrong way round, i. e. image 1 is on side 2, instead of side 1, vice versa
Came back not has described on their images
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Mug questions
Answered from the same tracked data.









