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Personalised Mothers Day Gifts

Fail

Shoppers spend only $0 a year here, so Personalised Mothers Day Gifts is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£0/yr115K searches / yr
90-day growth
-93.9%search demand this quarter
Competition
45%top-5 click share · 18 brands · 27 sellers

Flapen Score

Personalised Mothers Day Gifts against its category

The dotted line is the Home & Garden average. Past it, Personalised Mothers Day Gifts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Mothers Day Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Mothers Day Gifts 115K times last year and spent an estimated £0. The top 5 brands take 54% of clicks. Demand peaks in Mar–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -93.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-93.9%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
March49.0× the quietest month
Top search term
personalised gifts for mum28K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £4.94 to £32.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.05 that is £0 to £1K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£4.94–£32.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #632 within Artwork. It carries 1,170 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
60%
Out of stock, average day
5.1%
Average rank
#632in Artwork
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,170per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Personalised Mothers Day Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

41%

  • Print Maniacs18%
  • Linkax11%
  • JCSJK10%
  • Idiyfun9%
  • Eletorot5%
  • iTbxzzy5%

Demand

Personalised Mothers Day Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 49.0×

Search terms

Top Personalised Mothers Day Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised gifts for mum28K/yr
  • personalised mum gifts13K/yr
  • personalised mothers day gifts53K/yr
  • mothers day gifts personalised9K/yr
  • mothers day personalised gifts12K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Mothers Day Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.08

cheap

Quality wasn't great delivery date was wrong never received it the date was supposed very disappointing as was a mothers day present had one upset

Poor quality

Size-Overall23%+0.13

Very small

smaller than I thought

The little picture inside is so tiny

Thickness6%−0.06

Only gave 4 stars as I thought it was going to be thicker than that with it being sherpa fur with it being the price I paid

Very thin looks like its not on canvas

Print Quality6%−0.11

the writing was bent

the writing is not as visible as it appears on the advert

Value For Money3%+1.18

Very disappointed considering the price Ive paid

so that was a waste of money

Waste of money

Love

Quality-Overall30%−0.08

The product is lovely

Awesome quality

Excellent quality 👌 we like the easy process

Gifting Purpose23%+0.91

Beautiful gift loved it

Good gift

Mothers Day gift

Value For Money10%+1.18

Good price

Reasonably priced

Excellent value

Image/Picture Clarity5%+0.46

Brilliant quality my picture

the picture quality is good

The best picture

Advertised Vs Actual Product5%+0.42

way better than expected

As described

exactly what we wanted

Return

0.2% Return rate 39% Fixable by listing

Size-Overall27%▄▄▄▄█▁

Very small

smaller than I thought

The little picture inside is so tiny

Quality-Overall17%▁▂▂▁▁█

cheap

Quality wasn't great delivery date was wrong never received it the date was supposed very disappointing as was a mothers day present had one upset

Poor quality

Functionality-Overall9%█▁▃▂▁▁
Gifting Purpose8%▁█▅▁▁▁
Defective Material/Parts5%▁▁█▆▁▁

FAQ

Common Personalised Mothers Day Gifts questions

Answered from the same tracked data.