Personalised Lighter
Personalised Lighter shows low returns (0.4%), but a small market ($36K/yr) keeps it on the watch list.
Flapen Score
Is Personalised Lighter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Personalised Lighter is a £36K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Personalised Lighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.5% over the last 90 days and 2.1% of searches end in a purchase.
£36K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 47 products
Top Personalised Lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Personalised Metal Flip Windproof Lighter - Custom Engraved Message for Him or Her Birthday Gifts for Men | Chrome Gold Finish Flip UP lighters (Silver Finish)
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
Personalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago
Personalised Photo & Text Engraved Lighter Black
- Price
- £16.41
- Rating
- 4.7/5
- Reviews
- 347
- Age
- 5y ago
Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 3 Pack Upload 3 Photos Suitable for Bic Pocket Lighter Ideal for Gifts(Lighter Not Included)
- Price
- £5.04
- Rating
- 4.0/5
- Reviews
- 321
- Age
- 2y ago
dachance Custom Personalized Cool Lighter Electric Gift Windproof USB Rechargeable Dual Arc for Camping Valentines Day Gift (dragon)
- Price
- £11.02
- Rating
- 4.3/5
- Reviews
- 1,588
- Age
- 3y ago
Trending
90-day click momentumPersonalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago
Personalised Deep Engraved lighters Multicolour Silver Clippers Birthday Anniversary for her/him Clippers
- Price
- £12.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago
Personalised Deep Engraved lighters Multicolour Gold Silver ICY Clippers
- Price
- £12.85
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7y ago
Spoken Gifts LTD - Personalised Silver Clipper Lighter Laser Engraved with Any Message Gift Ideas for Birthdays Weddings Christmas
- Price
- £12.98
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Electric Arc Lighter Rechargeable Plasma Lighter for Men (Black Style 4 (The Man the Myth Dad the Legend))
- Price
- £12.09
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch datePersonalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
- Price
- £15.87
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1mo ago
Dad Birthday Gifts Electric Arc Plasma Lighter USB C Rechargeable Cool Windproof Flameless Lighter Electronic Dad Lighter
- Price
- £11.37
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 1y ago
Electric Arc Lighter Rechargeable Plasma Lighter for Men (Black Style 4 (The Man the Myth Dad the Legend))
- Price
- £12.09
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 1y ago
Personalised Metal Flip Windproof Lighter - Custom Engraved Message for Him or Her Birthday Gifts for Men | Chrome Gold Finish Flip UP lighters (Silver Finish)
- Price
- £9.77
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
50
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
37%
Top 20: 77%
Open market
35%
- Generic25%
- NOT JUST A PRINT11%
- dachance10%
- Mandore Designs7%
- Coquimbo6%
- LcFun6%
Personalised Lighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top Personalised Lighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- personalised lighter51K/yr
- personalised lighters for men21K/yr
- dad lighter6K/yr
- custom lighter12K/yr
- engraved lighter11K/yr
- personalised clipper lighter8K/yr
- personalised zippo lighter6K/yr
- personalised lighters6K/yr
- engraved lighters for men4K/yr
- personalised lighters for women6K/yr
What reviews say buyers love and hate about Personalised Lighter
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great for a gift”
“Stylish lighter”
“Excellent product”
“Worth the money”
“holds its charge very well”
What buyers complain about
78% of reviews“looks like it could break at any point”
“it will not charge at all now not very impressed”
“Battery runs down to quick”
“Did not work”
“Poor quality”
Personalised Lighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Personalised Lighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
