personalised lighter
Worth a lookShows low returns (0.4%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good552.98avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.11–£33.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 131K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised lighter is a £36K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
personalised lighter market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £13K–£16K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 77%
- Out of stock
- 29.9%
- Avg brand age
- 50 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
50
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
37%
Top 20: 77%
Open market
35%
- Generic25%
- NOT JUST A PRINT11%
- dachance10%
- Mandore Designs7%
- Coquimbo6%
- LcFun6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top personalised lighter search terms
- personalised lighter51K/yr
- personalised lighters for men21K/yr
- dad lighter6K/yr
- custom lighter12K/yr
- engraved lighter11K/yr
- personalised clipper lighter8K/yr
- personalised zippo lighter6K/yr
- personalised lighters6K/yr
- engraved lighters for men4K/yr
- personalised lighters for women6K/yr
Top personalised lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalised Metal Flip Windproof Lighter - Custom Engraved Message for Him or Her Birthday Gifts for Men | Chrome Gold Finish Flip UP lighters (Silver Finish)
NOT JUST A PRINT£9.774.2★17 rev
Personalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
Generic£15.874.8★6 rev
Personalised Photo & Text Engraved Lighter Black
Generic£16.414.7★347 rev
Custom Lighter Stickers with Own Pictures Personalize Lighters PVC Film Wraps Reusable up to 3 Times - 3 Pack Upload 3 Photos Suitable for Bic Pocket Lighter Ideal for Gifts(Lighter Not Included)
MUCHALUX£5.044.0★321 rev
dachance Custom Personalized Cool Lighter Electric Gift Windproof USB Rechargeable Dual Arc for Camping Valentines Day Gift (dragon)
dachance£11.024.3★1,588 rev
Newest
by launch datePersonalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
Generic£15.876 rev
Dad Birthday Gifts Electric Arc Plasma Lighter USB C Rechargeable Cool Windproof Flameless Lighter Electronic Dad Lighter
LcFun£11.371,283 rev
Electric Arc Lighter Rechargeable Plasma Lighter for Men (Black Style 4 (The Man the Myth Dad the Legend))
Mandore Designs£12.0911 rev
Birthday Gifts for Men Him Dad Electric Plasma Dragon Lighter Portable Rechargeable USB C Lighter Windproof and Flameless for Outdoor Camping Fishing Cool Gadgets Gifts for Him Men
LcFun£9.341,283 rev
Personalised Metal Flip Windproof Lighter - Custom Engraved Message for Him or Her Birthday Gifts for Men | Chrome Gold Finish Flip UP lighters (Silver Finish)
NOT JUST A PRINT£9.7717 rev
Trending
90-day click momentumPersonalised Photo Engraved Windproof Lighter | Custom Metal Petrol Lighter with Picture & Text | Permanent Laser Engraving | Fathers Day Keepsake Men Dad | Black
Generic£15.874.8★
Personalised Deep Engraved lighters Multicolour Silver Clippers Birthday Anniversary for her/him Clippers
Generic£12.955.0★
Personalised Deep Engraved lighters Multicolour Gold Silver ICY Clippers
Generic£12.851.0★
Spoken Gifts LTD - Personalised Silver Clipper Lighter Laser Engraved with Any Message Gift Ideas for Birthdays Weddings Christmas
Spoken Gifts LTD£12.985.0★
Electric Arc Lighter Rechargeable Plasma Lighter for Men (Black Style 4 (The Man the Myth Dad the Legend))
Mandore Designs£12.093.6★
What buyers say about personalised lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Great for a gift”
“Stylish lighter”
“Excellent product”
“Worth the money”
“holds its charge very well”
“Easy to use”
“has the added bonus of being able to be used in all weather”
“This item is just as good as advertised”
“it works really well”
“Great battery life”
What buyers complain about
“looks like it could break at any point”
“it will not charge at all now not very impressed”
“Battery runs down to quick”
“Did not work”
“Poor quality”
“Overheated and almost caught fire”
“it doesnt fit properly”
“I dont think it is fit for sale”
“And I am more disappointed as it was on of his gifts for father's day”
“upset with this lighter”
Top return reasons
Common questions
- Is personalised lighter profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 47 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the personalised lighter niche?
- 22 brands and 50 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in personalised lighter?
- Top complaints mined from reviews: Durability, Charging, Battery Life. The return rate is 0.4%.
- When does demand for personalised lighter peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the personalised lighter niche?
- Listings span £4.11–£33.59; the average listing price is £12.72 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.