Personalised Lighter

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.1%

Market size, estimated

£36Ka year

Peak month

December5.8× the quietest month

Top search term

personalised lighter51K searches a year

Listings sell for £12.72 on average, from £4.11 to £33.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £12.72 that is £0 to £1K a year per listing.

Average price

£12.72under the $15 to $100 sweet spot

Price range

£4.11–£33.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #281 within Candles & Holders. It carries 553 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

38%

Out of stock, average day

29.9%

Average rank

#281in Candles & Holders

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

553per listing

Listings tracked

47

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months