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Personalised Glass

Fail

Prices span $7.06–$15.98, mostly outside the sweet spot, so Personalised Glass is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£55K/yr157K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
49%top-5 click share · 11 brands · 10 sellers

Flapen Score

Personalised Glass against its category

The dotted line is the Home & Garden average. Past it, Personalised Glass is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Glass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Glass 157K times last year and spent an estimated £55K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
3.3%
Market size, estimated
£55Ka year
Peak month
December4.6× the quietest month
Top search term
personalised glass55K searches a year

02 · Price

A sale here is worth £10.73.

Listings sell for £10.73 on average, from £7.06 to £15.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £10.73 that is £0 to £1K a year per listing.

Average price
£10.73under the $15 to $100 sweet spot
Price range
£7.06–£15.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #49 within Glassware. It carries 1,155 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
41%
Out of stock, average day
3.9%
Average rank
#49in Glassware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,155per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Personalised Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

7%

  • All Things Personalised50%
  • CROWNLY CRYSTAL16%
  • Pasabahce14%
  • Yalucky5%
  • JEKUGOT4%
  • EKAM3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Personalised Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Personalised Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised glass55K/yr
  • personalised glass for women23K/yr
  • engraved glass16K/yr
  • personalised glass for men21K/yr
  • personalised glasses15K/yr
  • personalised glasses for drinking8K/yr
  • engraved glass gifts7K/yr
  • custom glass4K/yr
  • engraved glasses3K/yr
  • personalised tumbler glass4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Glass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.14

The cup is smaller than I expected

Too small

the glass is very small

Quality-Overall20%+0.78

Very disappointed with the quality of the glass

Not the quality expected

Not great quality

Engraving/Paint/Sublimation18%−0.10

you can barely see the engraving

Very cheap couldnt see engraving sent it back

very small engraving

Advertised Vs Actual Product6%−0.03

Looks nothing like the picture

misleading photo of item

Was NOTHING like as depicted, very small, beware

Gifting Purpose3%+3.00

No way would I give it as a present like I intended to

No gift card

Love

Gifting Purpose33%+3.00

Birthday gift

Beautiful gift

good gift

Quality-Overall27%+0.78

Amazing quality

Good Quality Present

Good quality glass

Value For Money11%+0.76

Good value

worth the money

Excellent value for money

Engraving/Paint/Sublimation10%−0.10

Lovely glass nice engraving

Great item clear engraving

Great engraving

Advertised Vs Actual Product7%−0.03

It was just what I wanted

As described

Exactly as advertised

Return

0.1% Return rate 31% Fixable by listing

Gifting Purpose38%▁▁█▄▁▄

No way would I give it as a present like I intended to

No gift card

Size-Overall26%▃▃▃▃█▂

The cup is smaller than I expected

Too small

the glass is very small

Quality-Overall14%█▁▁█▁▅

Very disappointed with the quality of the glass

Not the quality expected

Not great quality

Advertised Vs Actual Product5%▁█▁▁▁▁

Looks nothing like the picture

misleading photo of item

Was NOTHING like as depicted, very small, beware

Defective Material/Parts5%▁▁▁▁▁█

FAQ

Common Personalised Glass questions

Answered from the same tracked data.