Personalised Gifts

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

0.9%

Market size, estimated

£348Ka year

Peak month

December7.5× the quietest month

Top search term

personalised gifts for women751K searches a year

Listings sell for £11.69 on average, from £3.65 to £27.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.

Average price

£11.69under the $15 to $100 sweet spot

Price range

£3.65–£27.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #129 within Artwork. It carries 1,259 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

56%

Out of stock, average day

3.8%

Average rank

#129in Artwork

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,259per listing

Listings tracked

68

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months