personalised diamond art
Skip itPrices mostly outside the sweet spot ($5.61–$11.21) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,161.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.14avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 157K searches
Price range
Bad£5.61–£11.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, personalised diamond art is a £35K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
personalised diamond art market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £8K–£10K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 92%
- Out of stock
- 11.5%
- Avg brand age
- 28 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
12
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- DPDP22%
- OSNYMUB22%
- UM UPMALL16%
- Bemaystar15%
- Rainsar14%
- YUYUGO4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top personalised diamond art search terms
- personalised diamond art69K/yr
- custom diamond art23K/yr
- create your own diamond painting14K/yr
- personalised diamond painting12K/yr
- custom diamond painting10K/yr
- diamond art personalised11K/yr
- customised diamond art5K/yr
- diamond art custom4K/yr
- diamond art personalised photo3K/yr
- personalised crystal art3K/yr
Top personalised diamond art products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OSNYMUB Personalised Custom Diamond Art Kits for Adults Create Your Own Diamond Painting Custom Diamond Painting Personalised Private Photo Multiple Size Options
OSNYMUB£7.134.2★604 rev
DPDP Custom Diamond Painting Kits for Adults - Personalised Diamond Art with Name Customized Diamond Painting Private Custom Your Own Picture 30x30cm
DPDP£9.664.4★855 rev
Personalised Diamond Art Kits for Adults - 5D Custom Diamond Painting Diamond Art Kits Adults Create Your Own Diamond Painting Full Drill Embroidery Gifts for Home Decor by UM UPMALL-30x30cm
UM UPMALL£9.534.3★5,632 rev
Bemaystar Personalised Diamond Art - Custom Diamond Painting Kits Create Your Own 5D Diamond Painting for Adults DIY Full Drill Embroidery Gifts for Home Decor 11.8x11.8inch-30x30cm
Bemaystar£8.664.4★1,988 rev
Personalised Diamond Art Kits - 5D Custom Photo Full Drill (Round/Square) for Adults - Create Your Own Diamond Painting for Home Decor Valentines Day DIY Gift for Boyfriend Girlfriend 30x30cm
Rainsar£8.554.4★52 rev
Newest
by launch date
JIOJOG Personalised Diamond Art Custom 5D Diamond Painting Kits Full Drill for Adults Create Your Own Diamond-Painting for Home Decor and Gifts 11.7x11.7inch/30x30cm
JIOJOG£7.62221 rev
YUYUGO Personalised Diamond Art Photo Custom Diamond Painting Full Drill Kits for Adults Customised 5D DIY Diamond Art for Home Decor Create Your Own Diamond Painting (30x30cm)
YUYUGO£8.27133 rev
Rainsar Personalised Diamond Art Kits - 5D Custom Diamond Art for Adults DIY Customized Embroidery Pictures Perfect Gifts for Home Wall Decor Full Drill - Round/Square Drill 30x30cm
Rainsar£8.0421 rev
Personalised Diamond Art Kits - 5D Custom Photo Full Drill (Round/Square) for Adults - Create Your Own Diamond Painting for Home Decor Valentines Day DIY Gift for Boyfriend Girlfriend 30x30cm
Rainsar£8.5552 rev
OSNYMUB Personalised Custom Diamond Art Kits for Adults Create Your Own Diamond Painting Custom Diamond Painting Personalised Private Photo Multiple Size Options
OSNYMUB£7.13604 rev
Trending
90-day click momentumYUYUGO Personalised Diamond Art Photo Custom Diamond Painting Full Drill Kits for Adults Customised 5D DIY Diamond Art for Home Decor Create Your Own Diamond Painting (30x30cm)
YUYUGO£8.274.5★
JIOJOG Personalised Diamond Art Custom 5D Diamond Painting Kits Full Drill for Adults Create Your Own Diamond-Painting for Home Decor and Gifts 11.7x11.7inch/30x30cm
JIOJOG£7.624.5★
Rainsar Personalised Diamond Art Kits - 5D Custom Diamond Art for Adults DIY Customized Embroidery Pictures Perfect Gifts for Home Wall Decor Full Drill - Round/Square Drill 30x30cm
Rainsar£8.044.5★
Personalised Diamond Art Kits - 5D Custom Photo Full Drill (Round/Square) for Adults - Create Your Own Diamond Painting for Home Decor Valentines Day DIY Gift for Boyfriend Girlfriend 30x30cm
Rainsar£8.554.4★
Personalised Diamond Art 5D Kits Adults Custom Diamond Painting Personalised Photo Private Create Your Own Diamond Painting Full Drill Customised Diamond Art Picture Gifts DIY Crystal Art 30x30cm
HOBULL£6.534.5★
What buyers say about personalised diamond art
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic product, beautiful colours and detail”
“Good for the money”
“Better than expected”
“Its so clear and Beautiful”
“Colours are accurate”
“Gift”
“Really enjoyed doing this photo diamond art”
“Lovely pattern and easy to follow”
“Great projects”
“Brilliant canvas”
What buyers complain about
“Colour off slightly”
“didnt make the picture look as it was so Im not sure how its going to look”
“It doesnt fit in my folder”
“no glue on it surface smooth very disappointing as was far in to doing it”
“Cam with a far better pen now its the really poor quality one”
“There's a blue shade that does not come up in the picture send”
“Was supposed to be a gift”
Common questions
- Is personalised diamond art profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the personalised diamond art niche?
- 9 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in personalised diamond art?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- When does demand for personalised diamond art peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the personalised diamond art niche?
- Listings span £5.61–£11.21; the average listing price is £8.14 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.