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Personalised Cushion

Fail

Demand is soft, at -19.1% this quarter, so Personalised Cushion is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£147K/yr412K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
60%top-5 click share · 20 brands · 21 sellers

Flapen Score

Personalised Cushion against its category

The dotted line is the Home & Garden average. Past it, Personalised Cushion is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Cushion 412K times last year and spent an estimated £147K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
3.2%
Market size, estimated
£147Ka year
Peak month
December6.4× the quietest month
Top search term
custom pillow70K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £4.65 to £17.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£4.65–£17.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 4% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Cushions & Accessories. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
4%
Out of stock, average day
0.0%
Average rank
#209in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Cushion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 93%

Open market

26%

  • Hippowarehouse24%
  • Gift Hub18%
  • Print Maniacs16%
  • iDIY7%
  • KKSTAMP5%
  • With Your Touch5%

Demand

Personalised Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Personalised Cushion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom pillow70K/yr
  • personalised pillow65K/yr
  • personalised cushion60K/yr
  • personalised cushions with photo29K/yr
  • customised pillow25K/yr
  • photo cushion22K/yr
  • personalised pillow with photo18K/yr
  • personalised pillow case13K/yr
  • personalised cushions18K/yr
  • personalised cushion cover11K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Cushion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.12

Different than expected

Nothing like advertised

The picture was awful

Quality-Overall14%+1.37

The overall quality of the cushion is also very poor

Average quality

Cheaply made

Size-Overall11%−0.06

Not true to size

asked and paid for a gift bag which is far to small and it is a christmas one, we are in July

very small

Value For Money7%

A lot more expensive when adding basic needs

Is done well though so if was a lower price would buy from them again

It was rather expensive given the quality

Print Quality7%

a line that hadnt been printed on- so a bit of a face

the print was tiny

the printing is terrible

Love

Quality-Overall26%+1.37

Excellent arrived on time and good quality

The quality is excellent the gift bag I paid for came as well

Amazing quality

Gifting Purpose11%+1.28

Lovely personal gift

Good gift

Great for gifts

Image/Picture Clarity10%+1.06

Great picture quality

picture was perfect

Great clear images

Cushion10%−0.03

Beautiful cushion

Very pleased with the cushion and well priced

cushiontastic

Value For Money9%

Good price

Excellent value for money

Great value for money

FAQ

Common Personalised Cushion questions

Answered from the same tracked data.