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Personalised Cushion

Fail

Demand is soft, at -19.1% this quarter, so Personalised Cushion is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£147K/yr412K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
60%top-5 click share · 20 brands · 21 sellers

Flapen Score

Personalised Cushion against its category

The dotted line is the Home & Garden average. Past it, Personalised Cushion is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Cushion market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Cushion 412K times last year and spent an estimated £147K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
3.2%
Market size, estimated
£147Ka year
Peak month
December6.4× the quietest month
Top search term
custom pillow70K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £4.65 to £17.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£4.65–£17.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 4% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #209 within Cushions & Accessories. It carries 515 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
4%
Out of stock, average day
0.0%
Average rank
#209in Cushions & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
27

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Cushion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

21

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 93%

Open market

26%

  • Hippowarehouse24%
  • Gift Hub18%
  • Print Maniacs16%
  • iDIY7%
  • KKSTAMP5%
  • With Your Touch5%

Demand

Personalised Cushion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Personalised Cushion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • custom pillow70K/yr
  • personalised pillow65K/yr
  • personalised cushion60K/yr
  • personalised cushions with photo29K/yr
  • customised pillow25K/yr
  • photo cushion22K/yr
  • personalised pillow with photo18K/yr
  • personalised pillow case13K/yr
  • personalised cushions18K/yr
  • personalised cushion cover11K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Cushion

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Different than expected”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Personalised Cushion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data