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Personalised Coaster

prices mostly outside the sweet spot ($3.44–$13.55) — Personalised Coaster doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 4Growth 34Conversion 44Competition 55Returns 99Price range 0Avg price 18Brand share 72Review moat 88Quality gap 30
This niche Category average

Is Personalised Coaster profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Coaster is a £15K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Personalised Coaster: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.5% over the last 90 days and 3.5% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr750
Search volume / yr+7.5%66K
Conversion rate3.5%
Avg price£6.48

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers23 · 26
Top-5 product click share52%
Open market38%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement84%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews244

Top Personalised Coaster products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£604£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

26

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

52%

Top 20: 87%

Open market

32%

  • Mystery Pins16%
  • EKAM14%
  • Star Online12%
  • TheDogTagCo12%
  • RAV39%
  • Getagift6%

Personalised Coaster demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR3.5%Products32Brands23Top 5 Brands62%OOS Rate13.3%Rating4.6★Reviews244Avg BSR#949
5K4KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Personalised Coaster search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised coasters28K/yr
  • personalised coaster31K/yr
  • photo coasters5K/yr
  • personalised coasters set of 42K/yr

What reviews say buyers love and hate about Personalised Coaster

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall42%

Excellent product, high quality and quick dispatch

Gifting Purpose17%

Great gift idea

Advertised Vs Actual Product10%

As advertised

Value For Money8%

Excellent value for money

Fun/Entertainment Experience4%

Great fun

What buyers complain about

77% of reviews
Quality-Overall22%

Cheap product

Gifting Purpose19%

I think this isnt a nice little gift to give someone thats being a bit down on themselves

Print Quality12%

Was not printed how I asked

Value For Money5%

In the bin and lost my money

Thickness5%

very very thin

Personalised Coaster return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
29%
2Size-Overall
29%
3Compatibility-Overall
14%
4Gifting Purpose
14%
5Thin
14%

Common Personalised Coaster questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Coaster 44/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +7.5% over the last 90 days.
Search demand for Personalised Coaster on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.7× the quietest.