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Personalised Coaster

Fail

Prices span $3.44–$13.55, mostly outside the sweet spot, so Personalised Coaster is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£15K/yr66K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
52%top-5 click share · 23 brands · 26 sellers

Flapen Score

Personalised Coaster against its category

The dotted line is the Home & Garden average. Past it, Personalised Coaster is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Coaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Coaster 66K times last year and spent an estimated £15K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.5%
Market size, estimated
£15Ka year
Peak month
December4.7× the quietest month
Top search term
personalised coasters28K searches a year

02 · Price

A sale here is worth £6.48.

Listings sell for £6.48 on average, from £3.44 to £13.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £6.48 that is £0 to £648 a year per listing.

Average price
£6.48under the $15 to $100 sweet spot
Price range
£3.44–£13.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£648
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #949 within Barware. It carries 244 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
31%
Out of stock, average day
13.3%
Average rank
#949in Barware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
244per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Personalised Coaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£604£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

26

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

52%

Top 20: 87%

Open market

32%

  • Mystery Pins16%
  • EKAM14%
  • Star Online12%
  • TheDogTagCo12%
  • RAV39%
  • Getagift6%

Demand

Personalised Coaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Personalised Coaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised coasters28K/yr
  • personalised coaster31K/yr
  • photo coasters5K/yr
  • personalised coasters set of 42K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Coaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.37

Cheap product

Poor quality

I'll be looking to purchase better quality replacement ones

Gifting Purpose19%

I think this isnt a nice little gift to give someone thats being a bit down on themselves

so not great for giving as a gift. ie not nicely presentable

Looked awful, couldnt possibly give as the gift it was intended

Print Quality12%−0.07

Was not printed how I asked

Poor quality print - colours not accurate

Not printed as requested

Value For Money5%+0.47

In the bin and lost my money

Thickness5%−0.03

very very thin

Love

Quality-Overall42%+1.37

Excellent product, high quality and quick dispatch

Excellent quality

Coaster was of excellent quality

Gifting Purpose17%

Great gift idea

gift well received

Great gift

Advertised Vs Actual Product10%+1.35

As advertised

exactly as advertised

Exactly what I wanted and expected

Value For Money8%+0.47

Excellent value for money

Good value

Great value for money

Fun/Entertainment Experience4%+0.58

Great fun

purchased for a present which will be received with a good laugh

Makes everyone laugh

Return

0.1% Return rate 29% Fixable by listing

Quality-Overall29%█▁▁▁▃▁

Cheap product

Poor quality

I'll be looking to purchase better quality replacement ones

Size-Overall29%▁▁▁█▃▁

This is a smaller than average coaster not good value for the price

Compatibility-Overall14%▁█▁▁▁▁
Gifting Purpose14%▁█▁▁▁▁

I think this isnt a nice little gift to give someone thats being a bit down on themselves

so not great for giving as a gift. ie not nicely presentable

Looked awful, couldnt possibly give as the gift it was intended

Thin14%▁▁▁▁█▁

A bit thin

FAQ

Common Personalised Coaster questions

Answered from the same tracked data.