Is personalised coaster profitable to sell on Amazon United Kingdom?

The niche generates £15K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (44/100).

How competitive is the personalised coaster niche?

23 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in personalised coaster?

Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Print Quality. The return rate is 0.1%.

When does demand for personalised coaster peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the personalised coaster niche?

Listings span £3.44–£13.55; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.

personalised coaster

Skip it

Prices mostly outside the sweet spot ($3.44–$13.55) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great244.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.48

avg listing price — sweet spot $15–$100

Market size

Bad£15K

£15K/yr · 66K searches

Price range

Bad£3.44–£13.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, personalised coaster is a £15K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

personalised coaster market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £3K–£5K; units × avg price
Conversion rate: 3.5%
Avg BSR: #949
Page quality: 0%
Prime: 31%
Sponsored: 84%
Out of stock: 13.3%
Avg brand age: 39 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

52%

Top 20: 87%

Open market

32%

Mystery Pins16%
EKAM14%
Star Online12%
TheDogTagCo12%
RAV39%
Getagift6%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +7.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top personalised coaster search terms

personalised coasters28K/yr +51.1%2.4% conv.
personalised coaster31K/yr -27.3%2.6% conv.
photo coasters5K/yr -17.7%2.6% conv.
personalised coasters set of 42K/yr -38.0%1.7% conv.

All search terms

Top personalised coaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EKAM Personalised Coaster Set of 4 Custom Photo And Text Drink Coaster Using Your Own Photos 9cm x 9cm Square Gloss Finish Mothers Day Fathers New Home Gift House Warming Kitchenware Tableware Gift

EKAM£8.874.5★228 rev

Personalised Coaster with Photo - 1x Coaster

Mystery Pins£3.574.9★314 rev

Personalised Photo Beer Coasters and Mats For Drinks Custom Home Bar Accessories (Set of 12)

Star Online£8.134.5★254 rev

RAV3£4.255.0★3 rev

Personalised Coaster with Your own Image and Text Themed Funny Gift for Christmas Fathers Day Mothers Day anniversary Valentines Day

Getagift£4.984.6★104 rev

Newest

by launch date

Custom Personalised Slate Drinks Coaster - Laser Engraved

Generic£5.721 rev

2mo ago

Personalised Coaster Set of 4 Custom Photo Drink Coaster Use Your Own Photos 9cm x 9cm Square Gloss Finish Mothers Day & Fathers Day - New Home - House Warming - Kitchen- Gift (Single Coaster)

Printster£4.983 rev

2mo ago

Eden Canvas Personalised Slate Coasters 10cm x 10cm (1)

EDEN CANVAS£6.678 rev

4mo ago

YISCOKO Coaster Thank You Leaving Gifts for Colleagues Congratulations Gifts Birthday Gift for Women Teacher

YISCOKO£3.4858 rev

8mo ago

RAV3£4.253 rev

10mo ago

What buyers say about personalised coaster

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Excellent product, high quality and quick dispatch”

Gifting Purpose17%

“Great gift idea”

Advertised Vs Actual Product10%

“As advertised”

Value For Money8%

“Excellent value for money”

Fun/Entertainment Experience4%

“Great fun”

Image/Picture Clarity4%

“Photo very clear”

Color2%

“the colours are bright”

Ease Of Use2%

“easy to use”

Durability2%

“Good quality will last seems durable”

Strength2%

“Not flimsy”

What buyers complain about

Quality-Overall22%

“Cheap product”

Gifting Purpose19%

“I think this isnt a nice little gift to give someone thats being a bit down on themselves”

Print Quality12%

“Was not printed how I asked”

Value For Money5%

“In the bin and lost my money”

Thickness5%

“very very thin”

Color4%

“All colours were very dark”

Durability3%

“I don't think they would last if anything was set on them as one has already cracked/flaked on opening”

Thin3%

“A bit thin”

Size-Overall3%

“This is a smaller than average coaster not good value for the price”

Hard Feel3%

“Its not smooth”

Top return reasons

Quality-Overall29%

Size-Overall29%

Compatibility-Overall14%

Gifting Purpose14%

Thin14%

Common questions

Is personalised coaster profitable to sell on Amazon United Kingdom?: The niche generates £15K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (44/100).
How competitive is the personalised coaster niche?: 23 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in personalised coaster?: Top complaints mined from reviews: Quality-Overall, Gifting Purpose, Print Quality. The return rate is 0.1%.
When does demand for personalised coaster peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the personalised coaster niche?: Listings span £3.44–£13.55; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.