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Personalised Chopping Board

Fail

Shoppers spend only $14K a year here, so Personalised Chopping Board is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£14K/yr67K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
29%top-5 click share · 27 brands · 31 sellers

Flapen Score

Personalised Chopping Board against its category

The dotted line is the Home & Garden average. Past it, Personalised Chopping Board is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Chopping Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Chopping Board 67K times last year and spent an estimated £14K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
1.5%
Market size, estimated
£14Ka year
Peak month
December5.3× the quietest month
Top search term
personalised chopping board51K searches a year

02 · Price

A sale here is worth £13.63.

Listings sell for £13.63 on average, from £3.46 to £31.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £13.63 that is £0 to £1K a year per listing.

Average price
£13.63under the $15 to $100 sweet spot
Price range
£3.46–£31.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,953 within Chopping Boards. It carries 314 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
28%
Out of stock, average day
7.0%
Average rank
#1,953in Chopping Boards
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Personalised Chopping Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£277£554£832£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

31

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

29%

Top 20: 76%

Open market

33%

  • EDSG20%
  • You Personalise18%
  • iCaseDesigner13%
  • Rutherfords Gifts5%
  • Fadcaer5%
  • Joeyan5%

Demand

Personalised Chopping Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Personalised Chopping Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised chopping board51K/yr
  • personalised chopping board wooden9K/yr
  • personalised kitchen gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Chopping Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.11

All small case

Quite small

Small chopping board

Durability11%−0.07

Broken

its started to split

Quality-Overall10%+3.05

Poor quality engraving

This is supposed to be a quality chopping board, but it in no better than a budget mass production

not the best quality for the price

Ease Of Cleaning7%−0.02

Dont wash it

Being a wooden board, it does require a bit of maintenance to keep it in good condition, such as proper cleaning and drying

Gifting Purpose6%−0.02

I can't gift this to anyone

This was a birthday gift and is unusable

Love

Quality-Overall40%+3.05

Fantastic item, good quality, arrived quickly - very happy

Great product best choice

Beautiful quality

Gifting Purpose18%−0.02

Excellent gift

Great gift idea

Birthday Present

Value For Money11%+0.84

Well worth it

Good value for money

Good value

Size-Overall7%−0.11

Looks good and is a great size,

The board is a great size

Solid size and practical,

Advertised Vs Actual Product5%+0.21

Does the job

As Described

Just like the pictures displayed

Return

0.4% Return rate 55% Fixable by listing

Size-Overall41%▆█▃▅▆▄

All small case

Quite small

Small chopping board

Quality-Overall14%▂▄▃▁▂█

Poor quality engraving

This is supposed to be a quality chopping board, but it in no better than a budget mass production

not the best quality for the price

Advertised Vs Actual Product7%▃▁▆█▁▁

The listing stated there could be variations in the product

Scratch Resistance5%▁▄▄█▅▁
Weight Heavy5%▆▁█▁▅▁

FAQ

Common Personalised Chopping Board questions

Answered from the same tracked data.