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Personalised Cheese Board

Maybe

The average product has only 228 reviews. But shoppers spend an estimated $9K a year here, so Personalised Cheese Board is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£9K/yr31K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
44%top-5 click share · 19 brands · 23 sellers

Flapen Score

Personalised Cheese Board against its category

The dotted line is the Home & Garden average. Past it, Personalised Cheese Board is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Cheese Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Cheese Board 31K times last year and spent an estimated £9K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
1.8%
Market size, estimated
£9Ka year
Peak month
December10.2× the quietest month
Top search term
personalised cheese board21K searches a year

02 · Price

A sale here is worth £16.78.

Listings sell for £16.78 on average, from £8.43 to £36.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £16.78 that is £0 to £2K a year per listing.

Average price
£16.78inside the $15 to $100 sweet spot
Price range
£8.43–£36.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,079 within Chopping Boards. It carries 228 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
34%
Out of stock, average day
17.0%
Average rank
#2,079in Chopping Boards
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personalised Cheese Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£368£736£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

23

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

31%

  • Rutherfords Gifts29%
  • Gift Base12%
  • Topline10%
  • EDSG7%
  • A1 Graphics Ltd6%
  • Louis Donné6%

Demand

Personalised Cheese Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Reviews and returns

What reviews say buyers love and hate about Personalised Cheese Board

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
1.4%of orders come back
“small surface area”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Personalised Cheese Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data