personalised cheese board
Worth a lookShows a thin review moat (228 avg reviews), but a small market ($9K/yr) keeps it on the watch list.
Review moat
Great227.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£16.78avg listing price — sweet spot $15–$100
Price range
Great£8.43–£36.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£9K£9K/yr · 31K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised cheese board is a £9K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
personalised cheese board market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £2K–£4K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,079
- Page quality
- 0%
- Prime
- 34%
- Sponsored
- 78%
- Out of stock
- 17.0%
- Avg brand age
- 40 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 flat
Sellers
23
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
31%
- Rutherfords Gifts29%
- Gift Base12%
- Topline10%
- EDSG7%
- A1 Graphics Ltd6%
- Louis Donné6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.2×
Top personalised cheese board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rutherfords Gifts Personalised Cheese Board - Engraved Wedding Birthday Kitchen Gift
Rutherfords Gifts£25.034.8★85 rev
Rutherfords Gifts Personalised Cheese Board - Engraved Christmas Birthday Kitchen Gift
Rutherfords Gifts£24.114.4★18 rev
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
Topline£22.394.6★53 rev
Louis Donné Bamboo Cheese Board and Knife Set 100% Organic Wood Drawer Platter Charcuterie Tray Large Thick Cheese board and knife set for Birthday/Wedding Housewarming Gifts Cheese Fruit
Louis Donné£30.244.5★99 rev
eBuyGB Small Personalised Wooden Cheese Board There is No Such Thing As Too Much Cheese Funny Cheese Gift Serving Cutting Board Cheese Lover Gifts for Him Her
eBuyGB£8.434.2★5 rev
Newest
by launch date
Rustic Oak Cutting Board Personalised Live Edge Solid Oak Chopping Board or Cheese Board Couples Gift for Wedding Engagement Anniversary Unique Mum Gift James Martin Style Chopping Board (30cm)
Ellie Charles£31.772 rev
Cheese Board Gift Set with Knives & Dipping Bowls Large Charcuterie Platter with Flavoured Chutneys Dad Birthday Housewarming & Easter Gifts
Topline£22.3953 rev
Everrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
EVERRISE£13.814 rev
Personalised New Home 1 Engraved Small Wooden Chopping Board Cheese Board Serving Board Cutting Novelty Gift Birthday Christmas Housewarming Wedding
A1 Graphics Ltd£11.071 rev
Personalised Name Engraved Small Wooden Chopping Board Cheese Board Serving Board Cutting Novelty Gift Birthday Christmas Housewarming Wedding
A1 Graphics Ltd£10.816 rev
Trending
90-day click momentumEverrise Bamboo Cheese Board Gift Set Charcuterie Serving Tray with Cutlery & Utensils Perfect for Entertaining Wine Nights Birthdays & Holidays
EVERRISE£13.815.0★
Rustic Oak Cutting Board Personalised Live Edge Solid Oak Chopping Board or Cheese Board Couples Gift for Wedding Engagement Anniversary Unique Mum Gift James Martin Style Chopping Board (30cm)
Ellie Charles£31.775.0★
Personalised 30cm Rectangular Cheese Board - Engraved Wedding Birthday Kitchen Gift
Rutherfords Gifts£21.185.0★
Deluxe Bamboo Cheese Board Set with Drawer & 4 Stainless Steel Cheese Knives Large Charcuterie Board Gift Set Large Wooden Serving Platter for Cheese Meat Crackers & Wine Night Dad Gift Idea
HomeZone£17.264.5★
Louis Donné Bamboo Cheese Board and Knife Set 100% Organic Wood Drawer Platter Charcuterie Tray Large Thick Cheese board and knife set for Birthday/Wedding Housewarming Gifts Cheese Fruit
Louis Donné£30.244.5★
What buyers say about personalised cheese board
What buyers praise and complain about, mined from review topics.What buyers love
“beautiful quality and custom made”
“Perfect Christmas gift”
“Excellent value for money”
“are the perfect little size for dipping sauces/chutneys/nuts etc”
“Beautiful design, great quality and perfect as a gift set”
“Does its job”
“clean as any bamboo chopping board I've used”
“easy to use”
“Both chutneys taste great”
“Solid little set”
What buyers complain about
“small surface area”
“unless the smell goes”
“Please make it clear this not included misleading”
“Poor quality”
“it looks much more expensive than it is”
“nasty spice no depth of flavour”
“This cheeseboard is heavier than I thought it would be”
Top return reasons
Common questions
- Is personalised cheese board profitable to sell on Amazon United Kingdom?
- The niche generates £9K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the personalised cheese board niche?
- 19 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in personalised cheese board?
- Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 1.4%.
- When does demand for personalised cheese board peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.2× the quietest.
- What does it cost to enter the personalised cheese board niche?
- Listings span £8.43–£36.17; the average listing price is £16.78 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.