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Personalised Cheese Board

Maybe

The average product has only 228 reviews. But shoppers spend only $9K a year here, so Personalised Cheese Board is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£9K/yr31K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
44%top-5 click share · 19 brands · 23 sellers

Flapen Score

Personalised Cheese Board against its category

The dotted line is the Home & Garden average. Past it, Personalised Cheese Board is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Cheese Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Cheese Board 31K times last year and spent an estimated £9K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
1.8%
Market size, estimated
£9Ka year
Peak month
December10.2× the quietest month
Top search term
personalised cheese board21K searches a year

02 · Price

A sale here is worth £16.78.

Listings sell for £16.78 on average, from £8.43 to £36.17. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £16.78 that is £0 to £2K a year per listing.

Average price
£16.78inside the $15 to $100 sweet spot
Price range
£8.43–£36.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,079 within Chopping Boards. It carries 228 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
34%
Out of stock, average day
17.0%
Average rank
#2,079in Chopping Boards
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
228per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personalised Cheese Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£368£736£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

31%

  • Rutherfords Gifts29%
  • Gift Base12%
  • Topline10%
  • EDSG7%
  • A1 Graphics Ltd6%
  • Louis Donné6%

Demand

Personalised Cheese Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.2×

Reviews and returns

What reviews say buyers love and hate about Personalised Cheese Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.05

small surface area

The dip dishes are quite small

Quite small

Smell7%−0.07

unless the smell goes

however I personally could not detect any smells pre-cleaning to suggest it'd be unsafe to use out of box

The issue is the smell, there is a coating over the wood, likely waterproofing from a spray or a wax or something that has a chemical scent and after washing it, I could still smell it

Advertised Vs Actual Product5%−0.06

Please make it clear this not included misleading

Misleading advert

Quality-Overall5%+2.21

Poor quality

Not of great quality

Value For Money2%+0.82

it looks much more expensive than it is

Love

Quality-Overall31%+2.21

beautiful quality and custom made

good quality set

Beautiful quality

Gifting Purpose21%−0.04

Perfect Christmas gift

Excellent gift

Great gift idea

Value For Money10%+0.82

Excellent value for money

Excellent value for money

Good value

Size-Overall7%−0.05

are the perfect little size for dipping sauces/chutneys/nuts etc

Everything fits perfectly, making it both practical and visually pleasing

The size is perfect for serving

Design-Overall6%+0.71

Beautiful design, great quality and perfect as a gift set

The board is well designed

Overall, its a stylish, practical set with great attention to detail

Return

1.4% Return rate 41% Fixable by listing

Size-Overall39%▃▅▄█▁▃

small surface area

The dip dishes are quite small

Quite small

Quality-Overall16%▂▁▃▁█▁

Poor quality

Not of great quality

Defective Material/Parts14%▆█▁▁▁▁
Gifting Purpose9%▁▁▅▁▁█
Durability5%▁▁▁▁▁█

FAQ

Common Personalised Cheese Board questions

Answered from the same tracked data.