How competitive is the Personalised Blanket niche on Amazon United Kingdom?

14 brands and 19 sellers compete in Personalised Blanket on Amazon United Kingdom. The top 5 Personalised Blanket products take 49% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Personalised Blanket?

Personalised Blanket buyers on Amazon United Kingdom complain most about Print Quality, Thickness, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Personalised Blanket niche?

Personalised Blanket sells for £21.51 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.14–£29.06. The average incumbent carries 744 reviews — the moat a new listing must climb.

Personalised Blanket

soft demand (-24.7% this quarter) — Personalised Blanket doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Personalised Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Blanket is a £207K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Personalised Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.7% over the last 90 days and 1.5% of searches end in a purchase.

£207K

revenue / yr

Units sold / yr2K

Search volume / yr-24.7%628K

Conversion rate1.5%

Avg price£21.51

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 19

Top-5 product click share49%

Open market18%

Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Personalised Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Personalised Photo Blanket Customised Blanket with Pictures Soft & Cosy Custom Blanket for Adults & Kids Thoughtful Gifts for Mum Dad Best Friend Boyfriend or Girlfriend

Price: £19.43
Rating: 4.6/5
Reviews: 733
Age: 1y ago

Personalised Photo Blanket Ultra-Soft Custom Fleece Throw with Your Pictures for Family and Friends and Colours

Price: £27.31
Rating: 4.6/5
Reviews: 733
Age: 1y ago

FIKCIK Personalised Photo Blanket Custom Picture Throw Blanket Gift

Price: £21.73
Rating: 4.7/5
Reviews: 2,320
Age: 2y ago

Print Maniacs Personalised Photo Blanket Custom Fleece Blanket with Pictures Soft Memory Throw for Adults Kids Pets or Family Unique Gift for Birthdays Weddings or Christmas

Price: £24.86
Rating: 4.6/5
Reviews: 733
Age: 1y ago

Bemaystar Personalised Blanket with Photo Text - Personalised Gifts for Women Men Photo Blanket Custom Blanket Gifts for Family Kids Pet Friends for Birthday Fathers/Mothers Day

Price: £22.85
Rating: 4.5/5
Reviews: 1,056
Age: 2y ago

Newest

by launch date

Personalised Blanket with Photo Text Customised Picture Blanket for Adult Kid Couple Custom Blanekt Personalised Christmas Valentines Birthday Gifts for Boyfriend Girlfriend Women Men Her Him

Price: £23.66
Rating: 4.4/5
Reviews: 265
Age: 10mo ago

Idiyfun Personalised Photo Blanket Customised Blanket with Picture Text for Adult Custom Blanekt Christmas Valentines Personalised Photo Gifts for Girlfriend Boyfriend Her Him Women Men Couple

Price: £27.74
Rating: 4.5/5
Reviews: 175
Age: 10mo ago

Bemaystar Personalised Blanket with 9 Photos - Personalised Gifts for Valentines Day & Birthday-Customized Photo Blanket Custom Blanket-Gifts for Women Men Kids Mum Dad

Price: £23.44
Rating: 4.5/5
Reviews: 103
Age: 1y ago

Bemaystar Personalised Blanket Custom Blanket Custom Gifts for Mum Dad Couples Family Customised Blanket with Picture Text

Price: £25.06
Rating: 4.2/5
Reviews: 271
Age: 1y ago

Print Maniacs Personalised Photo Blanket For Adults | Extra Large 75cm x 100cm Fleece Throw | Personalised Heart Neutral Custom Photo Blanket | Picture Collage Blanket Photo Gift Made in England

Price: £23.15
Rating: 4.6/5
Reviews: 185
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

13%

Print Maniacs52%
Bemaystar11%
FIKCIK8%
MSISILY6%
Mraxovid5%
iDIY5%
Open — no brand owns it (8 brands, 13%)

Personalised Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume628KCVR1.5%Products29Brands14Top 5 Brands82%OOS Rate0.0%Rating4.5★Reviews744Avg BSR#171

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Top Personalised Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

personalised blanket211K/yr -27.5%1.3% conv.
custom blanket100K/yr -20.2%1.1% conv.
personalised blankets for adults58K/yr -16.1%1.3% conv.
photo blanket46K/yr -20.5%1.2% conv.
customised blanket40K/yr -32.5%0.9% conv.
personalised blankets25K/yr -29.2%1.3% conv.
personalised photo blanket23K/yr -14.7%1.0% conv.
customisable blanket18K/yr -23.0%0.7% conv.
customized blanket13K/yr -33.9%1.1% conv.
photo blanket personalised for adults14K/yr -29.9%1.5% conv.

What reviews say buyers love and hate about Personalised Blanket

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall25%

“product is beautiful”

Soft Feel12%

“beautiful soft throw too”

Image/Picture Clarity11%

“image is great”

Gifting Purpose10%

“Great for presents”

Value For Money10%

“great for the price”

What buyers complain about

78% of reviews

Print Quality21%

“Wonky print”

Thickness17%

“not thick”

Size-Overall15%

“It is huge”

Quality-Overall11%

“Poor quality blanket”

Value For Money6%

“Bit expensive”

Personalised Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Material Quality

50%

2Quality-Overall

25%

3Gifting Purpose

25%

Common Personalised Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Blanket 48/100 on Amazon United Kingdom — Skip it. The niche generates £207K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.

Search demand for Personalised Blanket on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.9× the quietest.

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