personalised blanket
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£21.51avg listing price — sweet spot $15–$100
Review moat
Good744.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.14–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£207K£207K/yr · 628K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, personalised blanket is a £207K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
personalised blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £32K–£43K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #171
- Page quality
- 0%
- Prime
- 7%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
13%
- Print Maniacs52%
- Bemaystar11%
- FIKCIK8%
- MSISILY6%
- Mraxovid5%
- iDIY5%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top personalised blanket search terms
- personalised blanket211K/yr
- custom blanket100K/yr
- personalised blankets for adults58K/yr
- photo blanket46K/yr
- customised blanket40K/yr
- personalised blankets25K/yr
- personalised photo blanket23K/yr
- customisable blanket18K/yr
- customized blanket13K/yr
- photo blanket personalised for adults14K/yr
Top personalised blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalised Photo Blanket Customised Blanket with Pictures Soft & Cosy Custom Blanket for Adults & Kids Thoughtful Gifts for Mum Dad Best Friend Boyfriend or Girlfriend
Print Maniacs£19.434.6★733 rev
Personalised Photo Blanket Ultra-Soft Custom Fleece Throw with Your Pictures for Family and Friends and Colours
Print Maniacs£27.314.6★733 rev
FIKCIK Personalised Photo Blanket Custom Picture Throw Blanket Gift
FIKCIK£21.734.7★2,320 rev
Print Maniacs Personalised Photo Blanket Custom Fleece Blanket with Pictures Soft Memory Throw for Adults Kids Pets or Family Unique Gift for Birthdays Weddings or Christmas
Print Maniacs£24.864.6★733 rev
Bemaystar Personalised Blanket with Photo Text - Personalised Gifts for Women Men Photo Blanket Custom Blanket Gifts for Family Kids Pet Friends for Birthday Fathers/Mothers Day
Bemaystar£22.854.5★1,056 rev
Newest
by launch date
Personalised Blanket with Photo Text Customised Picture Blanket for Adult Kid Couple Custom Blanekt Personalised Christmas Valentines Birthday Gifts for Boyfriend Girlfriend Women Men Her Him
Udiyfun£23.66265 rev
Idiyfun Personalised Photo Blanket Customised Blanket with Picture Text for Adult Custom Blanekt Christmas Valentines Personalised Photo Gifts for Girlfriend Boyfriend Her Him Women Men Couple
Idiyfun£27.74175 rev
Bemaystar Personalised Blanket with 9 Photos - Personalised Gifts for Valentines Day & Birthday-Customized Photo Blanket Custom Blanket-Gifts for Women Men Kids Mum Dad
Bemaystar£23.44103 rev
Bemaystar Personalised Blanket Custom Blanket Custom Gifts for Mum Dad Couples Family Customised Blanket with Picture Text
Bemaystar£25.06271 rev
Print Maniacs Personalised Photo Blanket For Adults | Extra Large 75cm x 100cm Fleece Throw | Personalised Heart Neutral Custom Photo Blanket | Picture Collage Blanket Photo Gift Made in England
Print Maniacs£23.15185 rev
Trending
90-day click momentum
Personalised Blanket Custom Blanket with Photos Text.Custom Blanket with 111 Photo Collages.Father Mom Lover Kids Friends Birthday Christmas Personalised Gifts for Women Men 75x100cm
Print Maniacs£24.254.6★
Personalised Dad Blanket Custom Photo Blanket with Picture Sentimental Gifts for Dad from Daughter Son or Wife Customised Throw Blanket for Adults Personalised Christmas Photo Gift
Print Maniacs£24.204.6★
Custom Blanket Personalised Photo Blanket for Mum Soft Fleece Memory Throw for Birthdays Christmas or Mothers Day Large Personalised Blanket with Pictures for Women and Adults
Print Maniacs£28.104.6★
MSISILY Wearable Blanket with Sleeves Highland Cow Blanket Soft Snuggle Blanket Birthday Gifts for Women
MSISILY£29.064.4★
HYN Fleece Blankets and Throws for Bed Sofas Flannel Blankets Multifunctional Throws Christmas Birthday Gift (color-100x130cm)
HYN£15.764.5★
What buyers say about personalised blanket
What buyers praise and complain about, mined from review topics.What buyers love
“product is beautiful”
“beautiful soft throw too”
“image is great”
“Great for presents”
“great for the price”
“Very good print quality”
“Great purchase, pictures came out really well, and the fabric is really soft, I had pictures of our grandson on it and his grandad loved it”
“Better than expected”
“thickness of the blanket was lovely”
“Great material”
What buyers complain about
“Wonky print”
“not thick”
“It is huge”
“Poor quality blanket”
“Bit expensive”
“Colours not as described for outlines”
“Have to blurr the picture for privacy”
“Colours not as described for outlines”
“Doesn't feel quite as soft as other premium blankets we have bought”
“Very disappointed as it was for a 21st present”
Top return reasons
Common questions
- Is personalised blanket profitable to sell on Amazon United Kingdom?
- The niche generates £207K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the personalised blanket niche?
- 14 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in personalised blanket?
- Top complaints mined from reviews: Print Quality, Thickness, Size-Overall. The return rate is 0.0%.
- When does demand for personalised blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the personalised blanket niche?
- Listings span £6.14–£29.06; the average listing price is £21.51 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.