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Personalised Blanket

Fail

Demand is soft, at -24.7% this quarter, so Personalised Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£207K/yr628K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
49%top-5 click share · 14 brands · 19 sellers

Flapen Score

Personalised Blanket against its category

The dotted line is the Home & Garden average. Past it, Personalised Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Blanket 628K times last year and spent an estimated £207K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £207K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
1.5%
Market size, estimated
£207Ka year
Peak month
December7.9× the quietest month
Top search term
personalised blanket211K searches a year

02 · Price

A sale here is worth £21.51.

Listings sell for £21.51 on average, from £6.14 to £29.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.51 that is £0 to £2K a year per listing.

Average price
£21.51inside the $15 to $100 sweet spot
Price range
£6.14–£29.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Home Textiles. It carries 744 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
7%
Out of stock, average day
0.0%
Average rank
#171in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
744per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Personalised Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

13%

  • Print Maniacs52%
  • Bemaystar11%
  • FIKCIK8%
  • MSISILY6%
  • Mraxovid5%
  • iDIY5%
  • Open — no brand owns it (8 brands, 13%)

Demand

Personalised Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Personalised Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised blanket211K/yr
  • custom blanket100K/yr
  • personalised blankets for adults58K/yr
  • photo blanket46K/yr
  • customised blanket40K/yr
  • personalised blankets25K/yr
  • personalised photo blanket23K/yr
  • customisable blanket18K/yr
  • customized blanket13K/yr
  • photo blanket personalised for adults14K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality21%−0.19

Wonky print

Not a great quality print

Message is not printed

Thickness17%−0.08

not thick

the blanket was extremely thin

Could be thicker

Size-Overall15%−0.05

It is huge

Too small

was bigger than expected

Quality-Overall11%+0.42

Poor quality blanket

Not good quality

well I think the quality is very poor

Value For Money6%+0.76

Bit expensive

Expensive

Wasnt sure if the price would result in something that looks bad

Love

Quality-Overall25%+0.42

product is beautiful

Amazing quality

Good quality, great gift, fast delivery

Soft Feel12%

beautiful soft throw too

Blanket is super soft

So soft

Image/Picture Clarity11%+0.83

image is great

the pictures are very clear

The images are clear

Gifting Purpose10%+0.51

Great for presents

Beautiful gift

Beautiful gift idea

Value For Money10%+0.76

great for the price

Excellent value

Excellent value for money

Return

0.0% Return rate 0% Fixable by listing

Material Quality50%█▁▁▁▁▁
Quality-Overall25%▁▁█▁▁▁

Poor quality blanket

Not good quality

well I think the quality is very poor

Gifting Purpose25%▁▁█▁▁▁

Very disappointed as it was for a 21st present

FAQ

Common Personalised Blanket questions

Answered from the same tracked data.