Skip to content

Personalised Apron

Fail

Prices span $3.37–$14.58, mostly outside the sweet spot, so Personalised Apron is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£38K/yr123K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
60%top-5 click share · 15 brands · 16 sellers

Flapen Score

Personalised Apron against its category

The dotted line is the Home & Garden average. Past it, Personalised Apron is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Apron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Apron 123K times last year and spent an estimated £38K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
3.5%
Market size, estimated
£38Ka year
Peak month
September11.5× the quietest month
Top search term
personalised apron61K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £3.37 to £14.58. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.89 that is £0 to £889 a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£3.37–£14.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£889
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #274 within Barbecue & Outdoor Dining. It carries 600 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
45%
Out of stock, average day
7.0%
Average rank
#274in Barbecue & Outdoor Dining
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
600per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Personalised Apron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

21%

  • atopo29%
  • Generic18%
  • Belarte12%
  • LECTNORE9%
  • PB TECH7%
  • Be Buz5%

Demand

Personalised Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 11.5×

Search terms

Top Personalised Apron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised apron61K/yr
  • personalised aprons for women27K/yr
  • personalised aprons for men17K/yr
  • custom apron8K/yr
  • personalised aprons9K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Apron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance19%−0.18

NOT WATERPROOF AT ALL

IF you are looking for a water proof apron Don't waste your money these aprons as they are NOT waterproof

These are not waterproof aprons

Quality-Overall15%+2.66

Cheap crap

These item's where not of good quality

they were nowhere near as good as these

Print Quality8%−0.11

Poor printing and where they folded it when I opened up the apron the print had got stuck so blotchy and patchy

Durability8%−0.05

Don't last long

Instructions/User Manual/Troubleshooting8%−0.08

even the item comes without manual

Love

Quality-Overall38%+2.66

Good quality, good price and quick delivery

Amazing quality

personalisation how good a quality it was going to be

Value For Money10%+0.34

they are very affordable

good price

Great value

Print Quality7%−0.11

Logo print

great print

a very good-looking print that pops nicely from the black background

Ease Of Cleaning7%+0.45

easy clean

Great wipeable apron

Excellent apron wipe clean good size perfect for me for work

Design-Overall4%+0.27

Great item great design

the custom design makes it really special

The design is stylish and flattering, with a bold print that adds a bit of personality and humor - perfect as a gift for a mom, wife, or girlfriend

Return

1.1% Return rate 19% Fixable by listing

Material Quality35%█▄▇▇▅▇
Quality-Overall23%▄▇█▄▄▄

Cheap crap

These item's where not of good quality

they were nowhere near as good as these

Size-Overall10%▂▂▂▅█▂

Less than expected

Color4%▁█▅▁▁▁
Water Resistance3%▁▅▄▁█▁

NOT WATERPROOF AT ALL

IF you are looking for a water proof apron Don't waste your money these aprons as they are NOT waterproof

These are not waterproof aprons

FAQ

Common Personalised Apron questions

Answered from the same tracked data.