Permanent Match
FailShoppers spend only $22K a year here, so Permanent Match is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £22K/yr126K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 38 sellers
Flapen Score
Permanent Match against its category
The dotted line is the Home & Garden average. Past it, Permanent Match is stronger. Inside it, weaker.
Market
The Permanent Match market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Permanent Match 126K times last year and spent an estimated £22K. The top 5 brands take 91% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £22Ka year
- Top search term
- permanent match19K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £5.05 to £15.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.51 that is £851 to £2K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £5.05–£15.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £851–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #205 within Candles & Holders. It carries 1,576 reviews at 3.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 86%
- Out of stock, average day
- 18.5%
- Average rank
- #205in Candles & Holders
- Average rating
- 3.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,576per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Permanent Match products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago

Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago

Keychain Ligh/TER Permanent Match Infinity Ligh/TER with Multitool Keychain Bottle Opener Reusable Waterproof Match Strike Permanent Match Ligh/TER Cool Ligh/TER Waterproof Matches for Camping
- Price
- £6.01
- Rating
- 2.5/5
- Reviews
- 120
- Age
- 11mo ago

VVAY Outdoor Camping Permanent Match Lighter with Keyring (Sold without Fluid)
- Price
- £7.47
- Rating
- 4.0/5
- Reviews
- 2,963
- Age
- 6y ago

Keychain Lighter Permanent Match - Waterproof Stormproof Fire Starter for Camping Metal Infinity Lighter with Keychain Emergency Matches for Outdoor Survival & Daily Use (Gray)
- Price
- £5.05
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
3-in-1 Permanent Match Infinity Ligh/ter with Multitool Keychain Bottle Opener Ligh/ter Keyring Metal Match Survival Ligh/ter Reusable Waterproof Keychain Ligh/ter Camping Multifunctional(Silver)
- Price
- £6.43
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 5mo ago

Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago

Keychain Lighter Permanent Match - Waterproof Stormproof Fire Starter for Camping Metal Infinity Lighter with Keychain Emergency Matches for Outdoor Survival & Daily Use (Gray)
- Price
- £5.05
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 1y ago

BIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
- Price
- £7.79
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago

Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Newest
by launch date
3-in-1 Permanent Match Infinity Ligh/ter with Multitool Keychain Bottle Opener Ligh/ter Keyring Metal Match Survival Ligh/ter Reusable Waterproof Keychain Ligh/ter Camping Multifunctional(Silver)
- Price
- £6.43
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 5mo ago

Keychain Ligh/TER Permanent Match Infinity Ligh/TER with Multitool Keychain Bottle Opener Reusable Waterproof Match Strike Permanent Match Ligh/TER Cool Ligh/TER Waterproof Matches for Camping
- Price
- £6.01
- Rating
- 2.5/5
- Reviews
- 120
- Age
- 11mo ago

Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago

Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago

BIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
- Price
- £7.79
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
6%
- ASPUIC48%
- Gerhua18%
- VVAY14%
- Generic7%
- GIFTORCH3%
- BIRBANN3%
- Open — no brand owns it (4 brands, 6%)
Demand
Permanent Match search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked
Search terms
Top Permanent Match search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- permanent match19K/yr
- metal match lighter12K/yr
- permanent match lighter11K/yr
- keyring lighter9K/yr
- keychain lighter10K/yr
- lighter keyring7K/yr
- match lighter7K/yr
- metal match5K/yr
- survival lighter8K/yr
- permanent match infinity lighter5K/yr
Reviews and returns
What reviews say buyers love and hate about Permanent Match
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
Match part doesn't work
Is not working
Absolutely rubbish
Bad quality
Rubbish
It's misleading advertising
Not satisfied with the item very misleading
Misleading
Broke in 1 day
broken very quick
Literally falls apart
A lighter that does not light
Lighter fuel needed
Love
Handy
And its easy to blow out too
Very handy
Good quality
A nice quality item that feels solid in your hand
The item looks good
Good value
delivers great value
considering the affordable price I gambled
looka sturdy
The clip is strong as well as the keyrings and attachment points
Solid
Really love this lighter
It has a lovely weight and looks good
Satisfyingly weighty and the packaging was genuinely impressive
Return
0.3% Return rate 14% Fixable by listing
Did not work
Match part doesn't work
Is not working
Absolutely rubbish
Bad quality
Rubbish
It's misleading advertising
Not satisfied with the item very misleading
Misleading
takes a few strikes to get flame
not so fast you blow out the flame before it catches
Broke in 1 day
broken very quick
Literally falls apart
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Permanent Match questions
Answered from the same tracked data.









