Permanent Match
a small market ($22K/yr) — Permanent Match doesn't clear our bar today.
Flapen Score
Is Permanent Match profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Permanent Match is a £22K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 34/100.
Permanent Match: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.2% over the last 90 days and 2.1% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Permanent Match products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Keychain Ligh/TER Permanent Match Infinity Ligh/TER with Multitool Keychain Bottle Opener Reusable Waterproof Match Strike Permanent Match Ligh/TER Cool Ligh/TER Waterproof Matches for Camping
- Price
- £6.01
- Rating
- 2.5/5
- Reviews
- 120
- Age
- 11mo ago
VVAY Outdoor Camping Permanent Match Lighter with Keyring (Sold without Fluid)
- Price
- £7.47
- Rating
- 4.0/5
- Reviews
- 2,963
- Age
- 6y ago
Keychain Lighter Permanent Match - Waterproof Stormproof Fire Starter for Camping Metal Infinity Lighter with Keychain Emergency Matches for Outdoor Survival & Daily Use (Gray)
- Price
- £5.05
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
3-in-1 Permanent Match Infinity Ligh/ter with Multitool Keychain Bottle Opener Ligh/ter Keyring Metal Match Survival Ligh/ter Reusable Waterproof Keychain Ligh/ter Camping Multifunctional(Silver)
- Price
- £6.43
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 5mo ago
Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Keychain Lighter Permanent Match - Waterproof Stormproof Fire Starter for Camping Metal Infinity Lighter with Keychain Emergency Matches for Outdoor Survival & Daily Use (Gray)
- Price
- £5.05
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 1y ago
BIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
- Price
- £7.79
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago
Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Newest
by launch date3-in-1 Permanent Match Infinity Ligh/ter with Multitool Keychain Bottle Opener Ligh/ter Keyring Metal Match Survival Ligh/ter Reusable Waterproof Keychain Ligh/ter Camping Multifunctional(Silver)
- Price
- £6.43
- Rating
- 2.7/5
- Reviews
- 13
- Age
- 5mo ago
Keychain Ligh/TER Permanent Match Infinity Ligh/TER with Multitool Keychain Bottle Opener Reusable Waterproof Match Strike Permanent Match Ligh/TER Cool Ligh/TER Waterproof Matches for Camping
- Price
- £6.01
- Rating
- 2.5/5
- Reviews
- 120
- Age
- 11mo ago
Keychain er Waterproof light Permanent Match Keychain for Camping and Outdoor Adventures Mini light Emergency er
- Price
- £6.26
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
Keychain Light-ers Permanent Match Keychain Light-er Waterproof Infinity Metal Match Mini Light-er Keyring for Camping and Outdoor Adventures Unlimited Emergency Keyring Light-er K/eychain(Golden)
- Price
- £6.36
- Rating
- 2.6/5
- Reviews
- 44
- Age
- 11mo ago
BIRBANN Metal Keychain Lighter 2025 - Permanent Match Mini Waterproof Key Chain Kerosene Fillable Lighter - Survival Kit Gifts for Men Women Outdoor Camping Hiking (Golden)
- Price
- £7.79
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
6%
- ASPUIC48%
- Gerhua18%
- VVAY14%
- Generic7%
- GIFTORCH3%
- BIRBANN3%
- Open — no brand owns it (4 brands, 6%)
Permanent Match demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Permanent Match search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- permanent match19K/yr
- metal match lighter12K/yr
- permanent match lighter11K/yr
- keyring lighter9K/yr
- keychain lighter10K/yr
- lighter keyring7K/yr
- match lighter7K/yr
- metal match5K/yr
- survival lighter8K/yr
- permanent match infinity lighter5K/yr
What reviews say buyers love and hate about Permanent Match
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Handy”
“Good quality”
“Good value”
“looka sturdy”
“Really love this lighter”
What buyers complain about
87% of reviews“Did not work”
“Absolutely rubbish”
“It's misleading advertising”
“Broke in 1 day”
“A lighter that does not light”
Permanent Match return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Permanent Match questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
