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Permanent Match

Fail

Shoppers spend only $22K a year here, so Permanent Match is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£22K/yr126K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
83%top-5 click share · 10 brands · 38 sellers

Flapen Score

Permanent Match against its category

The dotted line is the Home & Garden average. Past it, Permanent Match is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Permanent Match market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Permanent Match 126K times last year and spent an estimated £22K. The top 5 brands take 91% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
2.1%
Market size, estimated
£22Ka year
Top search term
permanent match19K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £5.05 to £15.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.51 that is £851 to £2K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£5.05–£15.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£851–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #205 within Candles & Holders. It carries 1,576 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
18.5%
Average rank
#205in Candles & Holders
Average rating
3.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,576per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Permanent Match products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • ASPUIC48%
  • Gerhua18%
  • VVAY14%
  • Generic7%
  • GIFTORCH3%
  • BIRBANN3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Permanent Match search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Permanent Match search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • permanent match19K/yr
  • metal match lighter12K/yr
  • permanent match lighter11K/yr
  • keyring lighter9K/yr
  • keychain lighter10K/yr
  • lighter keyring7K/yr
  • match lighter7K/yr
  • metal match5K/yr
  • survival lighter8K/yr
  • permanent match infinity lighter5K/yr

Reviews and returns

What reviews say buyers love and hate about Permanent Match

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall43%−0.36

Did not work

Match part doesn't work

Is not working

Quality-Overall13%

Absolutely rubbish

Bad quality

Rubbish

Advertised Vs Actual Product8%−0.03

It's misleading advertising

Not satisfied with the item very misleading

Misleading

Durability5%−0.03

Broke in 1 day

broken very quick

Literally falls apart

Weight Light4%+0.39

A lighter that does not light

Lighter fuel needed

Love

Ease Of Use19%+1.88

Handy

And its easy to blow out too

Very handy

Quality-Overall12%

Good quality

A nice quality item that feels solid in your hand

The item looks good

Value For Money12%+0.52

Good value

delivers great value

considering the affordable price I gambled

Strength9%

looka sturdy

The clip is strong as well as the keyrings and attachment points

Solid

Weight Light6%+0.39

Really love this lighter

It has a lovely weight and looks good

Satisfyingly weighty and the packaging was genuinely impressive

Return

0.3% Return rate 14% Fixable by listing

Functionality-Overall38%▁▃█▃▅▁

Did not work

Match part doesn't work

Is not working

Quality-Overall11%▁▁▁█▁█

Absolutely rubbish

Bad quality

Rubbish

Advertised Vs Actual Product8%▁█▁▁▆▁

It's misleading advertising

Not satisfied with the item very misleading

Misleading

Flammable7%▁█▁▁▄▁

takes a few strikes to get flame

not so fast you blow out the flame before it catches

Durability6%▁▁▁▁▁█

Broke in 1 day

broken very quick

Literally falls apart

FAQ

Common Permanent Match questions

Answered from the same tracked data.