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Permanent Match

Fail

Shoppers spend an estimated $22K a year here, so Permanent Match is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£22K/yr126K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
83%top-5 click share · 10 brands · 38 sellers

Flapen Score

Permanent Match against its category

The dotted line is the Home & Garden average. Past it, Permanent Match is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Permanent Match market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Permanent Match 126K times last year and spent an estimated £22K. The top 5 brands take 91% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
2.1%
Market size, estimated
£22Ka year
Top search term
permanent match19K searches a year

02 · Price

A sale here is worth £8.51.

Listings sell for £8.51 on average, from £5.05 to £15.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.51 that is £851 to £2K a year per listing.

Average price
£8.51under the $15 to $100 sweet spot
Price range
£5.05–£15.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£851–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #205 within Candles & Holders. It carries 1,576 reviews at 3.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
18.5%
Average rank
#205in Candles & Holders
Average rating
3.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,576per listing
Listings tracked
14

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Permanent Match products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

6%

  • ASPUIC48%
  • Gerhua18%
  • VVAY14%
  • Generic7%
  • GIFTORCH3%
  • BIRBANN3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Permanent Match search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Permanent Match search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • permanent match19K/yr
  • metal match lighter12K/yr
  • permanent match lighter11K/yr
  • keyring lighter9K/yr
  • keychain lighter10K/yr
  • lighter keyring7K/yr
  • match lighter7K/yr
  • metal match5K/yr
  • survival lighter8K/yr
  • permanent match infinity lighter5K/yr

Reviews and returns

What reviews say buyers love and hate about Permanent Match

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
43%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Permanent Match questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data