How competitive is the Perlite 100l niche on Amazon United Kingdom?

11 brands and 40 sellers compete in Perlite 100l on Amazon United Kingdom. The top 5 Perlite 100l products take 62% of clicks and its top 5 brands hold 64% of demand.

What do buyers complain about in Perlite 100l?

Perlite 100l buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Perlite 100l niche?

Perlite 100l sells for £14.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.27–£26.05. The average incumbent carries 751 reviews — the moat a new listing must climb.

Perlite 100l

Perlite 100l shows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Perlite 100l profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Perlite 100l is a £67K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.

Perlite 100l: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 14.1% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr4K

Search volume / yr-9.3%32K

Conversion rate14.1%

Avg price£14.81

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers11 · 40

Top-5 product click share62%

Open market36%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Perlite 100l products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Horticultural Perlite 100 litre bag

Price: £21.04
Rating: 4.7/5
Reviews: 52
Age: 5y ago

Swiftair Perlite 100L Bag for Horticultural and Organic Gardening 2-5mm Perlite

Price: £22.48
Rating: 4.6/5
Reviews: 1,472
Age: 5y ago

Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag

Price: £13.37
Rating: 4.6/5
Reviews: 1,472
Age: 1y ago

Premium Horticultural Perlite 5L 35mm Grade

Price: £10.40
Rating: 4.5/5
Reviews: 1,120
Age: 3y ago

Premium Perlite grade 2 to 5mm Hydroponics For Mixing Compost Growing 100L bag

Price: £20.85
Rating: 4.5/5
Reviews: 29
Age: 3y ago

Newest

by launch date

Dihl Perlite 100 Litre Bag 2-5mm Premium Perlite for Soil Coco & Hydroponics. Improves Aeration Drainage & Prevents Compaction. Lightweight Growing Additive for Root Health & Propagation - 100L

Price: £21.25
Rating: 4.5/5
Reviews: 32
Age: 6mo ago

Pure Harvest Perlite 100L Premium Natural Growing Medium for Soil Aeration & Drainage. Promotes Root Health & Plant Growth. Derived from Expanded Volcanic Rock. Lightweight Odourless & Dust Free

Price: £18.33
Rating: 4.4/5
Reviews: 85
Age: 12mo ago

Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag

Price: £13.37
Rating: 4.6/5
Reviews: 1,472
Age: 1y ago

Premium Horticultural Perlite Fresh-Packed Heat-Sealed Bag (35mm Grade) | Volume-Measured | Ideal for Houseplants Propagation & Drainage | (3L)

Price: £8.47
Rating: 4.5/5
Reviews: 1,120
Age: 1y ago

Hardys Perlite for Plants 50L - Horticultural Grit Compost Soil Succulent Potting Mix Additive - Natural Volcanic Rock Graded 2-4mm for Bulk Growing Rooting Cutting Potting

Price: £17.55
Rating: 4.4/5
Reviews: 95
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

64%

Top 20: 81%

Top-5 click share

62%

Top 20: 100%

Open market

17%

Swiftair28%
--19%
bhomescent17%
B2C9%
Hardys5%
PLANT !T5%
Open — no brand owns it (5 brands, 17%)

Perlite 100l demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR14.1%Products20Brands11Top 5 Brands64%OOS Rate6.2%Rating4.6★Reviews751Avg BSR#103

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.4×

Top Perlite 100l search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

perlite 100l21K/yr -20.2%11.8% conv.
perlite 50l7K/yr +32.8%9.0% conv.
100l perlite4K/yr -13.6%11.3% conv.

What reviews say buyers love and hate about Perlite 100l

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money29%

“Good price”

Quality-Overall24%

“Great product and a good size bag for the price”

Advertised Vs Actual Product18%

“Exactly as advertised”

Plant Growth13%

“Really helps plants thrive”

Ease Of Use3%

“Easy to use”

What buyers complain about

80% of reviews

Size-Overall26%

“Small bag”

Quality-Overall20%

“Poor quality”

Value For Money10%

“Better value elsewhere”

Advertised Vs Actual Product6%

“Not as pictured”

Plant Growth4%

“Beware it killed my plants”

Perlite 100l return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

38%

2Advertised Vs Actual Product

27%

3Value For Money

4Leak-Proof

5Defective Material/Parts

Common Perlite 100l questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Perlite 100l 50/100 on Amazon United Kingdom — Worth a look. The niche generates £67K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.