perlite 100l
Worth a lookShows low returns (0.2%), but a small market ($67K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Review moat
Good750.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£4.27–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£67K£67K/yr · 32K searches
According to Flapen's Amazon United Kingdom niche tracking, perlite 100l is a £67K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
perlite 100l market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £44K–£59K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 65%
- Out of stock
- 6.2%
- Avg brand age
- 49 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
40
Top-5 brand share
64%
Top 20: 81%
Top-5 click share
62%
Top 20: 100%
Open market
17%
- Swiftair28%
- --19%
- bhomescent17%
- B2C9%
- Hardys5%
- PLANT !T5%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — -9.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 7.4×
Top perlite 100l search terms
- perlite 100l21K/yr
- perlite 50l7K/yr
- 100l perlite4K/yr
Top perlite 100l products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horticultural Perlite 100 litre bag
--£21.044.7★52 rev
Swiftair Perlite 100L Bag for Horticultural and Organic Gardening 2-5mm Perlite
Swiftair£22.484.6★1,472 rev
Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag
Swiftair£13.374.6★1,472 rev
Premium Horticultural Perlite 5L 35mm Grade
bhomescent£10.404.5★1,120 rev
Premium Perlite grade 2 to 5mm Hydroponics For Mixing Compost Growing 100L bag
B2C£20.854.5★29 rev
Newest
by launch date
Dihl Perlite 100 Litre Bag 2-5mm Premium Perlite for Soil Coco & Hydroponics. Improves Aeration Drainage & Prevents Compaction. Lightweight Growing Additive for Root Health & Propagation - 100L
Dihl£21.2532 rev
Pure Harvest Perlite 100L Premium Natural Growing Medium for Soil Aeration & Drainage. Promotes Root Health & Plant Growth. Derived from Expanded Volcanic Rock. Lightweight Odourless & Dust Free
Pure Harvest£18.3385 rev
Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag
Swiftair£13.371,472 rev
Premium Horticultural Perlite Fresh-Packed Heat-Sealed Bag (35mm Grade) | Volume-Measured | Ideal for Houseplants Propagation & Drainage | (3L)
bhomescent£8.471,120 rev
Hardys Perlite for Plants 50L - Horticultural Grit Compost Soil Succulent Potting Mix Additive - Natural Volcanic Rock Graded 2-4mm for Bulk Growing Rooting Cutting Potting
Hardys£17.5595 rev
Trending
90-day click momentumPremium Perlite grade 2 to 5mm Hydroponics For Mixing Compost Growing 100L bag
B2C£20.854.5★
Premium Horticultural Perlite 5L 35mm Grade
bhomescent£10.404.5★
Horticultural Perlite 100 litre bag
--£21.044.7★
Premium Perlite for Plants with Natural Mineral Perlite Potting Mix to Help Improve Compost Soil for Heavy Roots Perlite Potting Mix for Rooting Cutting & Potting (1 Litre)
B2C£4.274.5★
Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag
Swiftair£13.374.6★
What buyers say about perlite 100l
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Great product and a good size bag for the price”
“Exactly as advertised”
“Really helps plants thrive”
“Easy to use”
“true to size”
“Great for cuttings, seedlings and seeds”
“Contents look good with good variety of sizes and works well”
“its so lightweight”
“Helps to keep plants hydrated”
What buyers complain about
“Small bag”
“Poor quality”
“Better value elsewhere”
“Not as pictured”
“Beware it killed my plants”
“Barely holds any moisture”
“not to weight”
“Very dusty - Use outdoors”
“its dust makes it unpleasant to work with”
“Bag was ripped and leaking, partially refunded,”
Top return reasons
Common questions
- Is perlite 100l profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the perlite 100l niche?
- 11 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in perlite 100l?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for perlite 100l peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 7.4× the quietest.
- What does it cost to enter the perlite 100l niche?
- Listings span £4.27–£26.05; the average listing price is £14.81 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.