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Perlite 100l

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $67K a year here, so Perlite 100l is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£67K/yr32K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 40 sellers

Flapen Score

Perlite 100l against its category

The dotted line is the Home & Garden average. Past it, Perlite 100l is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perlite 100l market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perlite 100l 32K times last year and spent an estimated £67K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
14.1%
Market size, estimated
£67Ka year
Peak month
April7.4× the quietest month
Top search term
perlite 100l21K searches a year

02 · Price

A sale here is worth £14.81.

Listings sell for £14.81 on average, from £4.27 to £26.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.81 that is £1K to £4K a year per listing.

Average price
£14.81under the $15 to $100 sweet spot
Price range
£4.27–£26.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #103 within Soils, Mulches & Planting Media. It carries 751 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
35%
Out of stock, average day
6.2%
Average rank
#103in Soils, Mulches & Planting Media
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Perlite 100l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

40

Top-5 brand share

64%

Top 20: 81%

Top-5 click share

62%

Top 20: 100%

Open market

17%

  • Swiftair28%
  • --19%
  • bhomescent17%
  • B2C9%
  • Hardys5%
  • PLANT !T5%
  • Open — no brand owns it (5 brands, 17%)

Demand

Perlite 100l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.4×

Search terms

Top Perlite 100l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perlite 100l21K/yr
  • perlite 50l7K/yr
  • 100l perlite4K/yr

Reviews and returns

What reviews say buyers love and hate about Perlite 100l

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.09

Small bag

Small

is a very big bag

Quality-Overall20%−0.16

Poor quality

overall this is a much more fine grade than I wanted

Way too overpriced for something thats not even good

Value For Money10%+2.01

Better value elsewhere

Expensive

Way too overpriced for something thats not even good

Advertised Vs Actual Product6%+0.48

Not as pictured

Product sent was not what was show in images

not branded as per the picture

Plant Growth4%+0.79

Beware it killed my plants

Possibly l was unlucky-whole season growing lost owing to a dodgy batch

Seeds bulbs became distorted

Love

Value For Money29%+2.01

Good price

Excellent value for money

GREAT VALUE FOR MONEY

Quality-Overall24%−0.16

Great product and a good size bag for the price

Excellent product

Huge bag, good quality will last forever

Advertised Vs Actual Product18%+0.48

Exactly as advertised

As described

It does what it says it does

Plant Growth13%+0.79

Really helps plants thrive

Blooming good

Excellent product ensuring good plant growth

Ease Of Use3%+0.42

Easy to use

I've realised how helpful perlite can be

Easy to use and good for sedums and heathers

Return

0.2% Return rate 69% Fixable by listing

Size-Overall38%▅█▅▆▅▅

Small bag

Small

is a very big bag

Advertised Vs Actual Product27%█▁▃▅▅▇

Not as pictured

Product sent was not what was show in images

not branded as per the picture

Value For Money8%█▁▄▆▆▁

Better value elsewhere

Expensive

Way too overpriced for something thats not even good

Leak-Proof7%▁▁▁▁█▆

Bag was ripped and leaking, partially refunded,

Defective Material/Parts6%▁▁█▁▂▃

FAQ

Common Perlite 100l questions

Answered from the same tracked data.