Perlite
MaybeAn estimated 0.1% of orders come back. But the top 5 products take 76% of clicks, so Perlite is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £594K/yr452K searches / yr
- 90-day growth
- +24.3%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 46 sellers
Flapen Score
Perlite against its category
The dotted line is the Home & Garden average. Past it, Perlite is stronger. Inside it, weaker.
Market
The Perlite market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Perlite 452K times last year and spent an estimated £594K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £594K a year.
- Searches, last 12 months
- 452K
- Growth, 90 days vs prior 90
- +24.3%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £594Ka year
- Peak month
- May4.9× the quietest month
- Top search term
- perlite269K searches a year
02 · Price
A sale here is worth £10.03.
Listings sell for £10.03 on average, from £4.27 to £22.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £10.03 that is £30K to £40K a year per listing.
- Average price
- £10.03under the $15 to $100 sweet spot
- Price range
- £4.27–£22.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #101 within Soils, Mulches & Planting Media. It carries 1,189 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 67%
- Out of stock, average day
- 0.5%
- Average rank
- #101in Soils, Mulches & Planting Media
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,189per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Perlite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westland Gro-Sure Perlite 10l - For Improved Aeration and Drainage
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 5,244
- Age
- 13y ago

Premium Horticultural Perlite Fresh-Packed Heat-Sealed Bag (35mm Grade) | Volume-Measured | Ideal for Houseplants Propagation & Drainage | (1L)
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 1,120
- Age
- 3y ago

Growcery Premium Perlite for Plants (35mm Grade) Reusable Grip-Seal Bag | Aeration & Drainage for Houseplants Succulents & Seedlings | (1L)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 2y ago

Grow Chem Perlite (5L Bag) Medium Grade (25mm) for Plants Horticultural Perlite for Drainage Aeration & Root Growth Ideal for Potting Mixes Houseplants Hydroponics & Propagation
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 4y ago

GOTVUGE Organic Perlite for Plants Soil Amendment for Enhanced Drainage and Growth Ideal for Potting Mixes (1L)
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago
Trending
estimated 90-day click momentum
GardenPrime Horticultural Perlite for Plants 10L Soil Additive for Aeration & Drainage Potting Compost Mix for Houseplants Seedlings Cuttings & Succulents (10 Litres)
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 244
- Age
- 3y ago

Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 1,472
- Age
- 1y ago

Grow Chem Perlite (5L Bag) Medium Grade (25mm) for Plants Horticultural Perlite for Drainage Aeration & Root Growth Ideal for Potting Mixes Houseplants Hydroponics & Propagation
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 4y ago

Horticultural Perlite 100 litre bag
- Price
- £21.04
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 5y ago

Westland Gro-Sure 10L Vermiculite Pouch
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 4,485
- Age
- 13y ago
Newest
by launch date
Swiftair Perlite Standard Grade for Improved Lawn Root Development and Dry or Sandy Soils - 50L Perlite Bag
- Price
- £13.37
- Rating
- 4.6/5
- Reviews
- 1,472
- Age
- 1y ago

Hardys Perlite for Plants 50L - Horticultural Grit Compost Soil Succulent Potting Mix Additive - Natural Volcanic Rock Graded 2-4mm for Bulk Growing Rooting Cutting Potting
- Price
- £17.55
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Growcery Premium Perlite for Plants (35mm Grade) Reusable Grip-Seal Bag | Aeration & Drainage for Houseplants Succulents & Seedlings | (1L)
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 285
- Age
- 2y ago

GOTVUGE Organic Perlite for Plants Soil Amendment for Enhanced Drainage and Growth Ideal for Potting Mixes (1L)
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 2y ago

Riare 2L Organic Perlite for Plants - Horticultural Perlite Soil Amendment for Plants Potting Mix Natural Chunky Perlite Soil Additive Conditioner Improve Root Growth Drainage and Ventilation
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 416
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
46
Est. top-5 brand share
80%
Top 20: 97%
Est. top-5 click share
76%
Top 20: 100%
Open market
15%
- Westland31%
- bhomescent24%
- Growcery10%
- Grow Chem8%
- GOTVUGE7%
- Swiftair5%
- Open — no brand owns it (5 brands, 15%)
Demand
Perlite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.9×
Search terms
Top Perlite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- perlite269K/yr
- perlite for plants139K/yr
- perlite 10l16K/yr
- pearlite14K/yr
- perlite 20l7K/yr
- perlite 5l4K/yr
- purlite3K/yr
Reviews and returns
What reviews say buyers love and hate about Perlite
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perlite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









