Skip to content

Perlite

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 76% of clicks, so Perlite is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£594K/yr452K searches / yr
90-day growth
+24.3%search demand this quarter
Competition
76%top-5 click share · 11 brands · 46 sellers

Flapen Score

Perlite against its category

The dotted line is the Home & Garden average. Past it, Perlite is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perlite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perlite 452K times last year and spent an estimated £594K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £594K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
+24.3%
Conversion, latest week
13.1%
Market size, estimated
£594Ka year
Peak month
May4.9× the quietest month
Top search term
perlite269K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £4.27 to £22.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £10.03 that is £30K to £40K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£4.27–£22.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£40K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #101 within Soils, Mulches & Planting Media. It carries 1,189 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
67%
Out of stock, average day
0.5%
Average rank
#101in Soils, Mulches & Planting Media
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,189per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Perlite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£59K£119K£178K£237K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

46

Est. top-5 brand share

80%

Top 20: 97%

Est. top-5 click share

76%

Top 20: 100%

Open market

15%

  • Westland31%
  • bhomescent24%
  • Growcery10%
  • Grow Chem8%
  • GOTVUGE7%
  • Swiftair5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Perlite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.9×

Search terms

Top Perlite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • perlite269K/yr
  • perlite for plants139K/yr
  • perlite 10l16K/yr
  • pearlite14K/yr
  • perlite 20l7K/yr
  • perlite 5l4K/yr
  • purlite3K/yr

Reviews and returns

What reviews say buyers love and hate about Perlite

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
24%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Perlite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data