Is pergola profitable to sell on Amazon United Kingdom?

The niche generates £373K/yr across 26 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the pergola niche?

12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in pergola?

Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.0%.

When does demand for pergola peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.0× the quietest.

What does it cost to enter the pergola niche?

Listings span £24.50–£1155.61; the average listing price is £196.05 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

pergola

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great164.46

avg incumbent reviews — the moat a new listing must climb

Growth

Great+74.5%

90-day search growth — must beat 0% to launch

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Good£373K

£373K/yr · 1.1M searches

Avg price

Okay£196.05

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Bad£24.50–£1155.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, pergola is a £373K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pergola market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £294K–£392K; units × avg price
Conversion rate: 0.2%
Avg BSR: #140
Page quality: 0%
Prime: 54%
Sponsored: 88%
Out of stock: 27.0%
Avg brand age: 41 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

10%

Outsunny67%
bigzzia9%
VOUNOT4%
VonHaus4%
JUMMICO4%
MELLCOM3%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.5% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.0×

Open Trend

Top pergola search terms

pergola430K/yr +81.1%0.1% conv.
pergola with roof144K/yr +199.8%0.1% conv.
metal gazebo44K/yr +98.2%0.1% conv.
wooden pergola43K/yr +58.7%0.0% conv.
pagoda38K/yr +142.6%0.1% conv.
pergolas and gazebos clearance94K/yr -48.0%0.1% conv.
garden pergola41K/yr +50.1%0.1% conv.
pergola with roof and sides20K/yr +162.3%0.0% conv.
lean to pergola34K/yr +33.6%0.1% conv.
wooden gazebo34K/yr +23.3%0.0% conv.

All search terms

Top pergola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Outsunny 4 x 3(m) Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo with Drainage Holes for Garden Patio Lawn Grey

Outsunny£139.944.0★463 rev

Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Grey

Outsunny£117.064.0★463 rev

Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Khaki

Outsunny£120.564.0★463 rev

2.44 * 2.44 M Lean To Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ Grey

bigzzia£117.494.4★51 rev

Outsunny 3 x 4m Lean To Pergola with Retractable Roof Wall Mounted Garden Gazebo Outdoor Sun Shade Shelter for Patio Deck

Outsunny£110.443.7★104 rev

Newest

by launch date

3x4m Metal Pergola with Retractable Roof for Patios Grape Trellis Gazebo

MELLCOM£136.531 rev

1mo ago

Outsunny 2 x 2 m Wooden Pergola Kit Decorative Garden Gazebo Shelter with Stable Structure for Climbing Vines Flowers Grey

Outsunny£211.9011 rev

4mo ago

SUNJOY Cedar Wood Pergola with Steel Frame 191x313cm Garden Shelter Wind & Weather-Resistant Outdoor Gazebo Double Hooks for Hanging Egg Chairs & Swings

Sunjoy£898.321 rev

4mo ago

VonHaus Garden Pergola with Roof 3x3m Metal Pergola with Retractable Roof & Powder Coated Steel Frame Weatherproof Gazebo with Sides Removable Canopy Sliding Double Roof for Outdoor Deck Patio

VonHaus£142.4214 rev

5mo ago

Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ (8x8Ft Grey)

bigzzia£131.4115 rev

5mo ago

What buyers say about pergola

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good Value”

Assembly/Installation15%

“easy to install”

Quality-Overall13%

“The cover feels like good quality”

Strength13%

“Easy to build sturdy”

Material Quality4%

“The material was durable in all weathers”

Size-Overall3%

“Easy fit”

Weather Proof3%

“Does great in the wind really strong”

Advertised Vs Actual Product3%

“Does the job”

Ease Of Use3%

“Easy”

Durability2%

“durable as the first one”

What buyers complain about

Assembly/Installation20%

“Took a little effort to assemble”

Instructions/User Manual/Troubleshooting9%

“The instructions were terrible”

Quality-Overall8%

“the quality control seems inconsistent”

Rusts/Corrodes4%

“Rusty Mess”

Water Resistance4%

“rained ever since”

Strength4%

“very flimsy”

Value For Money4%

“wasn't even cheap waste of money”

Advertised Vs Actual Product3%

“The description is misleading”

Design-Overall3%

“not a great design at all”

Size-Overall3%

“Not fit for purpose”

Top return reasons

Size-Overall53%

Defective Material/Parts15%

Quality-Overall6%

Assembly/Installation3%

Strength3%

Advertised Vs Actual Product2%

Material Quality2%

Value For Money2%

Add-Ons/Attachments2%

Compactness1%

Common questions

Is pergola profitable to sell on Amazon United Kingdom?: The niche generates £373K/yr across 26 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +74.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the pergola niche?: 12 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in pergola?: Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.0%.
When does demand for pergola peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 8.0× the quietest.
What does it cost to enter the pergola niche?: Listings span £24.50–£1155.61; the average listing price is £196.05 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.