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Pergola

Pergola shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 54Growth 81Conversion 2Competition 56Returns 95Price range 7Avg price 47Brand share 29Review moat 92Quality gap 94
This niche Category average

Is Pergola profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pergola is a £373K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Pergola: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +74.5% over the last 90 days and 0.2% of searches end in a purchase.

£373K

revenue / yr

Units sold / yr2K
Search volume / yr+74.5%1.1M
Conversion rate0.2%
Avg price£196.05

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers12 · 15
Top-5 product click share51%
Open market13%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)8· 3 succeeded
Avg rating4.0★
Avg reviews164

Top Pergola products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£37K£75K£112K£149K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

10%

  • Outsunny67%
  • bigzzia9%
  • VOUNOT4%
  • VonHaus4%
  • JUMMICO4%
  • MELLCOM3%
  • Open — no brand owns it (6 brands, 10%)

Pergola demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.2%Products26Brands12Top 5 Brands87%OOS Rate27.0%Rating4.0★Reviews164Avg BSR#140
60K40KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.0×

Top Pergola search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pergola430K/yr
  • pergola with roof144K/yr
  • metal gazebo44K/yr
  • wooden pergola43K/yr
  • pagoda38K/yr
  • pergolas and gazebos clearance94K/yr
  • garden pergola41K/yr
  • pergola with roof and sides20K/yr
  • lean to pergola34K/yr
  • wooden gazebo34K/yr

What reviews say buyers love and hate about Pergola

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Value For Money20%

Good Value

Assembly/Installation15%

easy to install

Quality-Overall13%

The cover feels like good quality

Strength13%

Easy to build sturdy

Material Quality4%

The material was durable in all weathers

What buyers complain about

63% of reviews
Assembly/Installation20%

Took a little effort to assemble

Instructions/User Manual/Troubleshooting9%

The instructions were terrible

Quality-Overall8%

the quality control seems inconsistent

Rusts/Corrodes4%

Rusty Mess

Water Resistance4%

rained ever since

Pergola return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Defective Material/Parts
15%
3Quality-Overall
6%
4Assembly/Installation
3%
5Strength
3%

Common Pergola questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pergola 58/100 on Amazon United Kingdom — Worth a look. The niche generates £373K/yr across 26 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved +74.5% over the last 90 days.
Search demand for Pergola on Amazon United Kingdom peaks in Mar–Apr–May–Jun–Jul, where the busiest month runs 8.0× the quietest.