Pergola
MaybeReturns run at only 1.0% of orders. But buyers convert on only 0.2% of searches, so Pergola is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £373K/yr1.1M searches / yr
- 90-day growth
- +74.5%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 15 sellers
Flapen Score
Pergola against its category
The dotted line is the Home & Garden average. Past it, Pergola is stronger. Inside it, weaker.
Market
The Pergola market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pergola 1.1M times last year and spent an estimated £373K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £373K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +74.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £373Ka year
- Peak month
- May8.0× the quietest month
- Top search term
- pergola430K searches a year
02 · Price
A sale here is worth £196.05.
Listings sell for £196.05 on average, from £24.50 to £1155.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £196.05 that is £0 to £20K a year per listing.
- Average price
- £196.05above the $15 to $100 sweet spot
- Price range
- £24.50–£1155.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£20K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #140 within Garden Furniture & Accessories. It carries 164 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 54%
- Out of stock, average day
- 27.0%
- Average rank
- #140in Garden Furniture & Accessories
- Average rating
- 4.01 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 164per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Pergola products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Outsunny 4 x 3(m) Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo with Drainage Holes for Garden Patio Lawn Grey
- Price
- £139.94
- Rating
- 4.0/5
- Reviews
- 463
- Age
- 4y ago

Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Grey
- Price
- £117.06
- Rating
- 4.0/5
- Reviews
- 463
- Age
- 4y ago

Outsunny 3 x 2m Metal Outdoor Pergola with Retractable Roof Outdoor Gazebo Canopy Shelter with Drainage Holes for Garden Patio Lawn Khaki
- Price
- £120.56
- Rating
- 4.0/5
- Reviews
- 463
- Age
- 2y ago

2.44 * 2.44 M Lean To Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ Grey
- Price
- £117.49
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago

Outsunny 3 x 4m Lean To Pergola with Retractable Roof Wall Mounted Garden Gazebo Outdoor Sun Shade Shelter for Patio Deck
- Price
- £110.44
- Rating
- 3.7/5
- Reviews
- 104
- Age
- 2y ago
Trending
90-day click momentum
JUMMICO Decorative Gazebo Pergola 3x3m with Sides & 4 Flower Pots Steel Frame Foliage Pattern Double Vent Roof Waterproof & UV50+ Detachable Curtains for Garden Patio Grey
- Price
- £174.71
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago

JUMMICO Expandable Gazebo 3x3m to 3x6m Heavy Duty Steel Frame with Double Roof & Side Pergola Waterproof & UV50+ Canopy with Mosquito Screens for Garden Party Patio Grey
- Price
- £110.13
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 6mo ago

3x4m Metal Pergola with Retractable Roof for Patios Grape Trellis Gazebo
- Price
- £136.53
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1mo ago

Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ (8x8Ft Grey)
- Price
- £131.41
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 5mo ago

Outsunny 3 x 3(m) Pergola with Retractable Roof Canopy Aluminium Frame Garden Gazebo Outdoor Sun Shade Shelter for Grill Patio Brown
- Price
- £129.89
- Rating
- 4.0/5
- Reviews
- 102
- Age
- 8y ago
Newest
by launch date
3x4m Metal Pergola with Retractable Roof for Patios Grape Trellis Gazebo
- Price
- £136.53
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1mo ago

Outsunny 2 x 2 m Wooden Pergola Kit Decorative Garden Gazebo Shelter with Stable Structure for Climbing Vines Flowers Grey
- Price
- £211.90
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 4mo ago

SUNJOY Cedar Wood Pergola with Steel Frame 191x313cm Garden Shelter Wind & Weather-Resistant Outdoor Gazebo Double Hooks for Hanging Egg Chairs & Swings
- Price
- £898.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

VonHaus Garden Pergola with Roof 3x3m Metal Pergola with Retractable Roof & Powder Coated Steel Frame Weatherproof Gazebo with Sides Removable Canopy Sliding Double Roof for Outdoor Deck Patio
- Price
- £142.42
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 5mo ago

Gazebo Metal Pergola with Retractable Roof bigzzia Large Gazebo With Sun Shade Canopy Waterproof And SPF 15 With PU Coated Features For Patio Garden Party BBQ (8x8Ft Grey)
- Price
- £131.41
- Rating
- 3.9/5
- Reviews
- 15
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
10%
- Outsunny67%
- bigzzia9%
- VOUNOT4%
- VonHaus4%
- JUMMICO4%
- MELLCOM3%
- Open — no brand owns it (6 brands, 10%)
Demand
Pergola search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.0×
Search terms
Top Pergola search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pergola430K/yr
- pergola with roof144K/yr
- metal gazebo44K/yr
- wooden pergola43K/yr
- pagoda38K/yr
- pergolas and gazebos clearance94K/yr
- garden pergola41K/yr
- pergola with roof and sides20K/yr
- lean to pergola34K/yr
- wooden gazebo34K/yr
Reviews and returns
What reviews say buyers love and hate about Pergola
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Took a little effort to assemble
A little complicated to assemble
Broke immediately whilst trying to assemble
The instructions were terrible
Unclear instructions
Poor instructions
the quality control seems inconsistent
Poor quality
not premium quality
Rusty Mess
Rusting not good
rusting is bad
rained ever since
Its not water proof cover
It has rained a few times
Love
Good Value
Great deal
Excellent value
easy to install
No issues installing
Easy to put up
The cover feels like good quality
Great product, Works perfectly as described
Excellent Quality
Easy to build sturdy
The frame seems sturdy enough
Strong and sturdy
The material was durable in all weathers
Material seems sturdy
Materials good quality
Return
1.0% Return rate 62% Fixable by listing
Not fit for purpose
The roof fittings are not fit for purpose
not fit for purpose total waste of good money
the quality control seems inconsistent
Poor quality
not premium quality
Took a little effort to assemble
A little complicated to assemble
Broke immediately whilst trying to assemble
very flimsy
Cheap and flimsy
they were not as sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pergola questions
Answered from the same tracked data.









