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Pergola

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 0.2% of searches, so Pergola is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£373K/yr1.1M searches / yr
90-day growth
+74.5%search demand this quarter
Competition
51%top-5 click share · 12 brands · 15 sellers

Flapen Score

Pergola against its category

The dotted line is the Home & Garden average. Past it, Pergola is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pergola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pergola 1.1M times last year and spent an estimated £373K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £373K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+74.5%
Conversion, latest week
0.2%
Market size, estimated
£373Ka year
Peak month
May8.0× the quietest month
Top search term
pergola430K searches a year

02 · Price

A sale here is worth £196.05.

Listings sell for £196.05 on average, from £24.50 to £1155.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £196.05 that is £0 to £20K a year per listing.

Average price
£196.05above the $15 to $100 sweet spot
Price range
£24.50–£1155.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£20K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #140 within Garden Furniture & Accessories. It carries 164 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
54%
Out of stock, average day
27.0%
Average rank
#140in Garden Furniture & Accessories
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pergola products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£149K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

10%

  • Outsunny67%
  • bigzzia9%
  • VOUNOT4%
  • VonHaus4%
  • JUMMICO4%
  • MELLCOM3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Pergola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.0×

Search terms

Top Pergola search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pergola430K/yr
  • pergola with roof144K/yr
  • metal gazebo44K/yr
  • wooden pergola43K/yr
  • pagoda38K/yr
  • pergolas and gazebos clearance94K/yr
  • garden pergola41K/yr
  • pergola with roof and sides20K/yr
  • lean to pergola34K/yr
  • wooden gazebo34K/yr

Reviews and returns

What reviews say buyers love and hate about Pergola

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation20%+1.56

Took a little effort to assemble

A little complicated to assemble

Broke immediately whilst trying to assemble

Instructions/User Manual/Troubleshooting9%−0.08

The instructions were terrible

Unclear instructions

Poor instructions

Quality-Overall8%−0.10

the quality control seems inconsistent

Poor quality

not premium quality

Rusts/Corrodes4%−0.12

Rusty Mess

Rusting not good

rusting is bad

Water Resistance4%−0.11

rained ever since

Its not water proof cover

It has rained a few times

Love

Value For Money20%+1.74

Good Value

Great deal

Excellent value

Assembly/Installation15%+1.56

easy to install

No issues installing

Easy to put up

Quality-Overall13%−0.10

The cover feels like good quality

Great product, Works perfectly as described

Excellent Quality

Strength13%+0.76

Easy to build sturdy

The frame seems sturdy enough

Strong and sturdy

Material Quality4%−0.06

The material was durable in all weathers

Material seems sturdy

Materials good quality

Return

1.0% Return rate 62% Fixable by listing

Size-Overall53%▅█▅▅▅▄

Not fit for purpose

The roof fittings are not fit for purpose

not fit for purpose total waste of good money

Defective Material/Parts15%▁▁▂█▅█
Quality-Overall6%█▁▃▂▂▄

the quality control seems inconsistent

Poor quality

not premium quality

Assembly/Installation3%▁▁▇█▅█

Took a little effort to assemble

A little complicated to assemble

Broke immediately whilst trying to assemble

Strength3%▁▁█▁▄▃

very flimsy

Cheap and flimsy

they were not as sturdy

FAQ

Common Pergola questions

Answered from the same tracked data.