Perfect Draft Keg
MaybeThe products selling today average only 3.7★. But buyers convert on only 0.6% of searches, so Perfect Draft Keg is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £447K/yr722K searches / yr
- 90-day growth
- +154.0%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 29 sellers
Flapen Score
Perfect Draft Keg against its category
The dotted line is the Home & Garden average. Past it, Perfect Draft Keg is stronger. Inside it, weaker.
Market
The Perfect Draft Keg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Perfect Draft Keg 722K times last year and spent an estimated £447K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +154.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.
- Searches, last 12 months
- 722K
- Growth, 90 days vs prior 90
- +154.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £447Ka year
- Peak month
- December6.3× the quietest month
- Top search term
- perfect draft213K searches a year
02 · Price
A sale here is worth £104.86.
Listings sell for £104.86 on average, from £12.66 to £258.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £104.86 that is £10K to £26K a year per listing.
- Average price
- £104.86above the $15 to $100 sweet spot
- Price range
- £12.66–£258.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £10K–£26K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,187 within Small Kitchen Appliances. It carries 314 reviews at 3.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 82%
- Out of stock, average day
- 7.4%
- Average rank
- #1,187in Small Kitchen Appliances
- Average rating
- 3.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Perfect Draft Keg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PerfectDraft Black beer bundle with Stella Artois 6L keg Philips home dispenser.
- Price
- £150.75
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Black beer bundle with Peroni Nastro Azzurro 6L keg Philips home dispenser.
- Price
- £148.32
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Phillips beer machine with Corona
- Price
- £174.74
- Rating
- 3.9/5
- Reviews
- 129
- Age
- 3y ago
PerfectDraft Black beer bundle with San Miguel 6L keg Philips home dispenser.
- Price
- £149.31
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
PerfectDraft Phillips beer machine and Stella Artois
- Price
- £175.22
- Rating
- 3.9/5
- Reviews
- 129
- Age
- 3y ago
Trending
90-day click momentum
Keplin Beer Keg Dispenser 5L with Thermoelectric Cooler LED Temperature Gauge & Drink Fountain Perfect Home Draft Beer Tap System for Party 2 Year Warranty
- Price
- £98.03
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2mo ago
PerfectDraft Pro Black Home Beer Cooler and Dispenser System and Stella Artois Keg
- Price
- £258.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
PerfectDraft San Miguel Beer Keg for PerfectDraft Machine 6L
- Price
- £31.61
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 2y ago
PerfectDraft Black beer bundle with Camden Hells 6L keg Philips home dispenser.
- Price
- £144.21
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
to Go Tap - Beer Dispenser for Canned Beer + Beer Frother - Mad Monkey Black
- Price
- £41.19
- Rating
- 4.0/5
- Reviews
- 135
- Age
- 2y ago
Newest
by launch dateKeplin Beer Keg Dispenser 5L with Thermoelectric Cooler LED Temperature Gauge & Drink Fountain Perfect Home Draft Beer Tap System for Party 2 Year Warranty
- Price
- £98.03
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 2mo ago
PerfectDraft Pro Black Home Beer Cooler and Dispenser System and Stella Artois Keg
- Price
- £258.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Menkind Draft Wizard On The Go Ultra Portable Ultrasonic Frothing Beer Dispenser
- Price
- £17.81
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 8mo ago
Menkind Draft Wizard Ultrasonic Frothing Home Beer Dispenser for Can & Bottle Edition
- Price
- £43.54
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 9mo ago
PerfectDraft Black beer bundle with Stella Artois 6L keg Philips home dispenser.
- Price
- £150.75
- Rating
- 2.9/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
29
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
5%
- PerfectDraft71%
- Menkind8%
- KEPLIN6%
- Dellonda3%
- Mad Monkey3%
- Statesman3%
- Open — no brand owns it (5 brands, 5%)
Demand
Perfect Draft Keg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Perfect Draft Keg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perfect draft213K/yr
- perfect draft machine92K/yr
- beer dispenser102K/yr
- beer machine74K/yr
- draft beer machine for home34K/yr
- beer pump30K/yr
- beer dispenser for home pub19K/yr
- beer tap25K/yr
- beer pumps for home bars19K/yr
- perfectdraft16K/yr
Reviews and returns
What reviews say buyers love and hate about Perfect Draft Keg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sure it's expensive
The Nitrosurge cans are more expensive
This is an over priced gimmick
Doesn't work
Bought for my husband for Christmas didn't really work that well
It doesnt work
low quality
Rubbish
Absolute rubbish
Broke after 2 months
then fell off
Fell off at some point
the beer didn't taste great
quite a watery taste
it had an odd aftertaste which coated my tongue. Like it had burnt my tastebuds
Love
Fathers Day gift
Good gift
Christmas gift
feels well made
Excellent product
It feels really well made
Easy to use
Easy to change and solved problem
Plastic crown is easy enough to find
well worth the money for beer lovers
good value
Good value
As described, great product
Does exactly what it says
Does exactly what it should
Return
0.3% Return rate 29% Fixable by listing
Doesn't work
Bought for my husband for Christmas didn't really work that well
It doesnt work
Seal wrong size
Ring didn't fit snuggly
barrels are allways short
low quality
Rubbish
Absolute rubbish
Broke after 2 months
then fell off
Fell off at some point
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perfect Draft Keg questions
Answered from the same tracked data.