perennial flower seeds
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.56–$13.31) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Review moat
Great489.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Avg price
Bad£3.62avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 67K searches
Price range
Bad£1.56–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, perennial flower seeds is a £22K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
perennial flower seeds market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £14K–£18K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 62%
- Out of stock
- 4.7%
- Avg brand age
- 48 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
25%
- DAMAVAND PRO21%
- pronto seed15%
- Mr Fothergill's13%
- Simply Garden12%
- Pretty Wild Seeds9%
- Premier Seeds Direct5%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -30.6% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 8.1×
Top perennial flower seeds search terms
- perennial flower seeds34K/yr
- perennial seeds15K/yr
- summer flower seeds5K/yr
- mixed flower seeds5K/yr
- flower seeds for pots3K/yr
- cottage garden seeds4K/yr
Top perennial flower seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pronto Seed Bumper Flower Grow Your Own Kit - 24 Varieties
pronto seed£8.334.4★4,367 rev
Sweet William Hardy Perennial Flower Seeds Variety Mixed Pack 2 000-100 000 Seeds (2000 Seeds 2g)
DAMAVAND PRO£2.654.0★106 rev
Echinacea Perennial coneflower Magnus Hardy Pink Flowering Bushy Garden Plants Easy to Grow Your Own Flower 150 Seeds
DAMAVAND PRO£2.483.6★150 rev
PREMIER SEEDS DIRECT - Perennial Delphinium - Crown Pacific Mix - 200 Seeds
Premier Seeds Direct£2.353.9★313 rev
200 Lupin Flower Seeds Russell Mix Tall Cottage Garden Favourite Perennial 200 Seeds
Pretty Wild Seeds£2.904.2★1,125 rev
Newest
by launch date
Purple Creeping Thyme Seeds Perennial Bee-Friendly Ground Cover for Rock Gardens Walkways & Lawns Fragrant Hardy Low-Maintenance
Simply Garden£3.44166 rev
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.1596 rev
Evening Primrose Pink Petticoats Seeds Hardy Perennial Flower for Sunny Borders Ground Cover & Coastal Gardens Fragrant Pink Blooms Long-Flowering 1 x Packet 100 Seeds by Thompson & Morgan
Thompson & Morgan£1.6614 rev
Fothergills Oh Sow Simple Clarkia Mix Flower Seeds Sow: Mar-Oct Pink/Purple/White
Mr Fothergill's£1.6839 rev
Blanket Flower Burgundy Seeds 40 Gaillardia aristata Perennial Seeds | Wine Red Blooms Pollinator-Friendly Drought-Tolerant | Bonus Plant Tag + Freebie Included
Happy Green Shop£2.3317 rev
Trending
90-day click momentum
Aquilegia McKana Giant Mixed Perennials -40 Seeds Flower Plant
Generic£1.984.1★
Gypsophila Creeping Babys Breath Seeds Flower Seeds that Attract Bees & Butterflies Easy-to-Grow Perennial Colourful Ground Cover for Gardens & Patios
Simply Garden£3.153.7★
Cheiranthus x allionii Orange Siberian WallFlower - Perennial Seeds Planting 100 Seeds
DAMAVAND PRO£2.564.7★
Evening Primrose Pink Petticoats Seeds Hardy Perennial Flower for Sunny Borders Ground Cover & Coastal Gardens Fragrant Pink Blooms Long-Flowering 1 x Packet 100 Seeds by Thompson & Morgan
Thompson & Morgan£1.663.8★
Antirrhinum Majus Maximum Mixed Snapdragon Seeds Red Pink White & Yellow Flowers 2500 Seeds for Vibrant Garden Borders and Beds
DAMAVAND PRO£2.504.0★
What buyers say about perennial flower seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Good germination”
“Excellent value”
“Good quality”
“very nice gift”
“Its a amazing the colours are so bright”
“Exactly what I hoped for”
“It is very easy to use”
“clear planting instructions”
“Nice size”
“very good sturdiness”
What buyers complain about
“Bad seeds”
“Very small”
“Too Expensive”
“Poor quality”
“Slow to germinate”
“Nothing like the picture at all”
“the instructions are rather complicated”
“No colour at all”
“Didnt germinate”
“Issue with one part”
Top return reasons
Common questions
- Is perennial flower seeds profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 42 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the perennial flower seeds niche?
- 16 brands and 24 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in perennial flower seeds?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for perennial flower seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 8.1× the quietest.
- What does it cost to enter the perennial flower seeds niche?
- Listings span £1.56–£13.31; the average listing price is £3.62 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.