Pepper Seeds
FailDemand is soft, at -63.8% this quarter, so Pepper Seeds is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £15K/yr51K searches / yr
- 90-day growth
- -63.8%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 17 sellers
Flapen Score
Pepper Seeds against its category
The dotted line is the Home & Garden average. Past it, Pepper Seeds is stronger. Inside it, weaker.
Market
The Pepper Seeds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pepper Seeds 51K times last year and spent an estimated £15K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -63.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £15Ka year
- Top search term
- pepper seeds24K searches a year
02 · Price
A sale here is worth £4.48.
Listings sell for £4.48 on average, from £1.84 to £9.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £4.48 that is £448 to £1K a year per listing.
- Average price
- £4.48under the $15 to $100 sweet spot
- Price range
- £1.84–£9.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £448–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #495 within Plants, Seeds & Bulbs. It carries 486 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 79%
- Out of stock, average day
- 7.9%
- Average rank
- #495in Plants, Seeds & Bulbs
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 486per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Pepper Seeds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fothergills Oh Sow Simple Pepper Sweet Vegetable Seeds Sow: FebApr Red/Green
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Simply Garden Sweet Pepper Californian Wonder Fresh Vegetable Fruit Seeds Grow Your Own Garden
- Price
- £3.20
- Rating
- 4.1/5
- Reviews
- 186
- Age
- 5y ago

Mr Fothergills 22112 Vegetable Seeds Pepper (Sweet) California Wonder Green Red
- Price
- £1.84
- Rating
- 4.3/5
- Reviews
- 167
- Age
- 17y ago

Red Bell Pepper Seeds California Wonder 50 Seeds Capsicum Annuum Grow Your Own Vegetable Ideal for Greenhouse or Garden Growing in Raised Beds Polytunnel Growbag or in Large Pots and Containers
- Price
- £2.47
- Rating
- 4.1/5
- Reviews
- 447
- Age
- 5y ago

PREMIER SEEDS DIRECT - Sweet Pepper - Snack BITE Mix (7 Seeds)
- Price
- £2.76
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Trending
90-day click momentum
Chilli & Pepper Seeds 6 in 1 Pack Cayenne Jalapeno Serrano & Sweet Peppers California Wonder Yellow Yolo Wonder Mixed Heat & Sweet Grow Kit
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

California Wonder Sweet Pepper Seeds | Classic Bell Pepper Variety | Large Blocky Sweet Peppers | Easy to Grow Vegetable Seeds
- Price
- £4.05
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 1y ago

Dulce Italiano Sweet Pepper Seeds - Large Sweet Peppers Quality Heirloom Seed
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Fothergills Oh Sow Simple Pepper Sweet Vegetable Seeds Sow: FebApr Red/Green
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Mini Bell Multi-Colour Sweet Pepper Seeds - 10 Fresh Mini Bell Multi-Colour Sweet Pepper Seeds
- Price
- £5.02
- Rating
- 3.4/5
- Reviews
- 11
- Age
- 2y ago
Newest
by launch date
Chilli & Pepper Seeds 6 in 1 Pack Cayenne Jalapeno Serrano & Sweet Peppers California Wonder Yellow Yolo Wonder Mixed Heat & Sweet Grow Kit
- Price
- £6.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

PREMIER SEEDS DIRECT - Sweet Pepper - Snack BITE Mix (7 Seeds)
- Price
- £2.76
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Pepper RedSkin F1 Sweet Crisp Red Peppers for Garden or Patio Easy to Grow High Yield Disease Resistant 1 x Seed Packet by Thompson and Morgan
- Price
- £1.99
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 9mo ago

Fothergills Oh Sow Simple Pepper Sweet Vegetable Seeds Sow: FebApr Red/Green
- Price
- £2.88
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Dulce Italiano Sweet Pepper Seeds - Large Sweet Peppers Quality Heirloom Seed
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- Mr Fothergill's47%
- Simply Garden15%
- Red Dragon Seeds9%
- Kraido Seeds8%
- pronto seed5%
- Thompson & Morgan5%
- Open — no brand owns it (4 brands, 12%)
Demand
Pepper Seeds search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pepper Seeds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pepper seeds24K/yr
- sweet pepper seeds10K/yr
- pepper seeds for planting uk9K/yr
- bell pepper seeds6K/yr
- red pepper seeds2K/yr
Reviews and returns
What reviews say buyers love and hate about Pepper Seeds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely poor germination
Poor germination rate
Nothing grew
Very poor quality control
Bad quality
absolute rubbish
Its simply a lie
Very misleading product do not buy
Really misleading image on the packaging
Cheap money that Wasted precious time
Expensive,
Waste of money
Fat and small
Small packs
The amount of seed in each packet is small
Love
Growing well
Easy to grow
Good germination
Good value
Excellent value for money
Excellent value
Very good variety
Excellent product
good quality seeds
Just as advertised
As described
Exactly what I ordered
very good gift and
Fab gift
Amazing it was a present for a friend
Return
0.1% Return rate 50% Fixable by listing
Extremely poor germination
Poor germination rate
Nothing grew
Its simply a lie
Very misleading product do not buy
Really misleading image on the packaging
Fat and small
Small packs
The amount of seed in each packet is small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pepper Seeds questions
Answered from the same tracked data.









