Skip to content

Peppa Pig Birthday Decorations

Fail

Demand is soft, at -9.9% this quarter, so Peppa Pig Birthday Decorations is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£90K/yr236K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
46%top-5 click share · 13 brands · 39 sellers

Flapen Score

Peppa Pig Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Peppa Pig Birthday Decorations is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Pig Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppa Pig Birthday Decorations 236K times last year and spent an estimated £90K. The top 5 brands take 75% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
3.7%
Market size, estimated
£90Ka year
Peak month
September1.9× the quietest month
Top search term
peppa pig birthday decorations104K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £3.33 to £24.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.39 that is £1K to £3K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£3.33–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #484 within Party Supplies. It carries 366 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
10.4%
Average rank
#484in Party Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
366per listing
Listings tracked
29

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Peppa Pig Birthday Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 91%

Open market

15%

  • Toyland17%
  • Peppa Pig16%
  • BeenSmile16%
  • Seyal15%
  • CloverCy10%
  • Senidea10%
  • Open — no brand owns it (7 brands, 15%)

Demand

Peppa Pig Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Peppa Pig Birthday Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peppa pig birthday decorations104K/yr
  • peppa pig balloons41K/yr
  • peppa pig party decorations24K/yr
  • peppa pig birthday13K/yr
  • peppa pig party12K/yr
  • peppa pig decorations9K/yr
  • peppa pig birthday banner9K/yr
  • peppa pig balloon9K/yr
  • peppa pig birthday balloons7K/yr
  • peppa pig banner5K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Pig Birthday Decorations

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Short”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Peppa Pig Birthday Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data