Peony Plants
Peony Plants shows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Peony Plants profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Peony Plants is a £15K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Peony Plants: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +76.7% over the last 90 days and 1.5% of searches end in a purchase.
£15K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.5★ — the gap to enter on.
0/100
page quality · 38 products
Top Peony Plants products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
10 x Ranunculus Asiaticus Pink Summer Flowering Bulbs Persian Buttercup Aviv Cut Flowers Hardy Garden Perennial Corms Size 5/6
- Price
- £5.25
- Rating
- 4.0/5
- Reviews
- 540
- Age
- 6y ago
Peony Plants Double Collection Paeonia lactiflora Hardy Perennial Fragrant White Pink Red Double Blooms Low Maintenance Easy to Grow Your Own Flowers 3X 9cm Potted Plants By Thompson and Morgan
- Price
- £18.28
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 4y ago
Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 1x 9cm Potted Plants By Thompson and Morgan (1)
- Price
- £11.57
- Rating
- 4.0/5
- Reviews
- 242
- Age
- 4y ago
Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 1x 9cm Pots by Thompson and Morgan (1)
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
- Price
- £7.86
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago
Trending
90-day click momentum
Hard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
- Price
- £8.08
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 4mo ago
Perfect Peonies Fresh Flowers Pink Peony Flowers Fresh Peonys Flowers Delivered Next Day Prime Delivery Peonys Fresh Bouquet Perfect for Birthdays Anniversaries and Thank You Gifts
- Price
- £16.46
- Rating
- 3.4/5
- Reviews
- 199
- Age
- 5y ago
Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 2 x 9cm Pots by Thompson and Morgan (2)
- Price
- £15.79
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago
Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 2X 9cm Potted Plants By Thompson and Morgan (2)
- Price
- £15.76
- Rating
- 4.0/5
- Reviews
- 242
- Age
- 4y ago
Thompson & Morgan Red Peony Large Exotic Looking Flowers Hardy Perennial Garden Plant 2 x 4 x Peony Buckeye Belle Bare Roots (2 Bare Root Plants)
- Price
- £7.27
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 7y ago
Newest
by launch dateHard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
- Price
- £8.08
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 4mo ago
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
- Price
- £7.86
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-K-1 Bulb
- Price
- £8.25
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago
Peony Bulbs for Planting Now UK Plant Bulbs Hardy Perennial Garden Flowers Flowering Bulbs Greening Flower Wedding Flowers Strong Plants That Grow Well-1Bulb-A
- Price
- £5.69
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago
1 Peony Pure White Bulb Elegant Double White Blooms Fragrant Summer Flowers Perennial Plant for Your Garden Perfect for UK Climate
- Price
- £6.81
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 rising
Sellers
25
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
46%
Top 20: 83%
Open market
24%
- Thompson & Morgan35%
- Generic11%
- Oliwier's Bulbs10%
- Nyugs9%
- schone6%
- Botanical Bliss5%
Peony Plants demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun · busiest ÷ quietest = 7.0×
Top Peony Plants search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- peony plants37K/yr
- peonies19K/yr
- peonies plants garden ready10K/yr
- peony19K/yr
- peony bulbs20K/yr
- peonies bulbs5K/yr
What reviews say buyers love and hate about Peony Plants
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“So looking forward to these blooming”
“nice 👌 They are very well packed”
“my new favourite colour”
“such a reasonable price”
“Great packaging with clear instructions”
What buyers complain about
92% of reviews“never grew”
“Not very good quality”
“Size small”
“Looks a very improbable colour”
“they dont look anything like the picture”
Peony Plants return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Peony Plants questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
