Peony Plants
MaybeThe products selling today average only 3.5★. But shoppers spend an estimated $15K a year here, so Peony Plants is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £15K/yr110K searches / yr
- 90-day growth
- +76.7%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 25 sellers
Flapen Score
Peony Plants against its category
The dotted line is the Home & Garden average. Past it, Peony Plants is stronger. Inside it, weaker.
Market
The Peony Plants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peony Plants 110K times last year and spent an estimated £15K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +76.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £15Ka year
- Peak month
- May7.0× the quietest month
- Top search term
- peony plants37K searches a year
02 · Price
A sale here is worth £8.68.
Listings sell for £8.68 on average, from £2.65 to £18.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.68 that is £0 to £868 a year per listing.
- Average price
- £8.68under the $15 to $100 sweet spot
- Price range
- £2.65–£18.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£868
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #648 within Plants, Seeds & Bulbs. It carries 142 reviews at 3.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 37%
- Out of stock, average day
- 25.5%
- Average rank
- #648in Plants, Seeds & Bulbs
- Average rating
- 3.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 142per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Peony Plants products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
10 x Ranunculus Asiaticus Pink Summer Flowering Bulbs Persian Buttercup Aviv Cut Flowers Hardy Garden Perennial Corms Size 5/6
- Price
- £5.25
- Rating
- 4.0/5
- Reviews
- 540
- Age
- 6y ago

Peony Plants Double Collection Paeonia lactiflora Hardy Perennial Fragrant White Pink Red Double Blooms Low Maintenance Easy to Grow Your Own Flowers 3X 9cm Potted Plants By Thompson and Morgan
- Price
- £18.28
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 4y ago

Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 1x 9cm Potted Plants By Thompson and Morgan (1)
- Price
- £11.57
- Rating
- 4.0/5
- Reviews
- 242
- Age
- 4y ago

Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 1x 9cm Pots by Thompson and Morgan (1)
- Price
- £10.81
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago

Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
- Price
- £7.86
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Hard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
- Price
- £8.08
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 4mo ago

Perfect Peonies Fresh Flowers Pink Peony Flowers Fresh Peonys Flowers Delivered Next Day Prime Delivery Peonys Fresh Bouquet Perfect for Birthdays Anniversaries and Thank You Gifts
- Price
- £16.46
- Rating
- 3.4/5
- Reviews
- 199
- Age
- 5y ago

Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 2 x 9cm Pots by Thompson and Morgan (2)
- Price
- £15.79
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 6y ago

Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 2X 9cm Potted Plants By Thompson and Morgan (2)
- Price
- £15.76
- Rating
- 4.0/5
- Reviews
- 242
- Age
- 4y ago

Thompson & Morgan Red Peony Large Exotic Looking Flowers Hardy Perennial Garden Plant 2 x 4 x Peony Buckeye Belle Bare Roots (2 Bare Root Plants)
- Price
- £7.27
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 7y ago
Newest
by launch date
Hard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
- Price
- £8.08
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 4mo ago

Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
- Price
- £7.86
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago

Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-K-1 Bulb
- Price
- £8.25
- Rating
- 2.8/5
- Reviews
- 20
- Age
- 10mo ago

Peony Bulbs for Planting Now UK Plant Bulbs Hardy Perennial Garden Flowers Flowering Bulbs Greening Flower Wedding Flowers Strong Plants That Grow Well-1Bulb-A
- Price
- £5.69
- Rating
- 3.2/5
- Reviews
- 17
- Age
- 1y ago

1 Peony Pure White Bulb Elegant Double White Blooms Fragrant Summer Flowers Perennial Plant for Your Garden Perfect for UK Climate
- Price
- £6.81
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
25
Est. top-5 brand share
72%
Top 20: 99%
Est. top-5 click share
46%
Top 20: 83%
Open market
24%
- Thompson & Morgan35%
- Generic11%
- Oliwier's Bulbs10%
- Nyugs9%
- schone6%
- Botanical Bliss5%
Demand
Peony Plants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 7.0×
Search terms
Top Peony Plants search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- peony plants37K/yr
- peonies19K/yr
- peonies plants garden ready10K/yr
- peony19K/yr
- peony bulbs20K/yr
- peonies bulbs5K/yr
Reviews and returns
What reviews say buyers love and hate about Peony Plants
We read the reviews and the return reasons for every product selling here.
“never grew”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peony Plants questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









