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Peony Plants

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $15K a year here, so Peony Plants is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£15K/yr110K searches / yr
90-day growth
+76.7%search demand this quarter
Competition
46%top-5 click share · 22 brands · 25 sellers

Flapen Score

Peony Plants against its category

The dotted line is the Home & Garden average. Past it, Peony Plants is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peony Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peony Plants 110K times last year and spent an estimated £15K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +76.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+76.7%
Conversion, latest week
1.5%
Market size, estimated
£15Ka year
Peak month
May7.0× the quietest month
Top search term
peony plants37K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £2.65 to £18.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.68 that is £0 to £868 a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£2.65–£18.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£868
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #648 within Plants, Seeds & Bulbs. It carries 142 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
37%
Out of stock, average day
25.5%
Average rank
#648in Plants, Seeds & Bulbs
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
38

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Peony Plants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£441£883£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

25

Est. top-5 brand share

72%

Top 20: 99%

Est. top-5 click share

46%

Top 20: 83%

Open market

24%

  • Thompson & Morgan35%
  • Generic11%
  • Oliwier's Bulbs10%
  • Nyugs9%
  • schone6%
  • Botanical Bliss5%

Demand

Peony Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 7.0×

Search terms

Top Peony Plants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peony plants37K/yr
  • peonies19K/yr
  • peonies plants garden ready10K/yr
  • peony19K/yr
  • peony bulbs20K/yr
  • peonies bulbs5K/yr

Reviews and returns

What reviews say buyers love and hate about Peony Plants

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Plant Growth”
26%of negative reviews mention “Plant Growth”
0.5%of orders come back
“never grew”
A buyer, on “Plant Growth”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Peony Plants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data