peony plants
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great142.32avg incumbent reviews — the moat a new listing must climb
Growth
Great+76.7%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.68avg listing price — sweet spot $15–$100
Price range
Bad£2.65–£18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, peony plants is a £15K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
peony plants market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £22K–£26K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #648
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 76%
- Out of stock
- 25.5%
- Avg brand age
- 31 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
25
Top-5 brand share
72%
Top 20: 99%
Top-5 click share
46%
Top 20: 83%
Open market
24%
- Thompson & Morgan35%
- Generic11%
- Oliwier's Bulbs10%
- Nyugs9%
- schone6%
- Botanical Bliss5%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +76.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 7.0×
Top peony plants search terms
- peony plants37K/yr
- peonies19K/yr
- peonies plants garden ready10K/yr
- peony19K/yr
- peony bulbs20K/yr
- peonies bulbs5K/yr
Top peony plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 x Ranunculus Asiaticus Pink Summer Flowering Bulbs Persian Buttercup Aviv Cut Flowers Hardy Garden Perennial Corms Size 5/6
Generic£5.254.0★540 rev
Peony Plants Double Collection Paeonia lactiflora Hardy Perennial Fragrant White Pink Red Double Blooms Low Maintenance Easy to Grow Your Own Flowers 3X 9cm Potted Plants By Thompson and Morgan
Thompson & Morgan£18.284.4★96 rev
Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 1x 9cm Potted Plants By Thompson and Morgan (1)
Thompson & Morgan£11.574.0★242 rev
Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 1x 9cm Pots by Thompson and Morgan (1)
Thompson & Morgan£10.814.3★86 rev
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
Nyugs£7.862.8★20 rev
Newest
by launch date
Hard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
NYUYDRX£8.086 rev
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-F-1 Bulb
Nyugs£7.8620 rev
Magnificent Peony Bulbs in Bulk: Hardy Perennial Peony Bushes for Garden Ready to Plant Garden DisplaysNyugs-K-1 Bulb
Nyugs£8.2520 rev
Peony Bulbs for Planting Now UK Plant Bulbs Hardy Perennial Garden Flowers Flowering Bulbs Greening Flower Wedding Flowers Strong Plants That Grow Well-1Bulb-A
MHTSNW£5.6917 rev
1 Peony Pure White Bulb Elegant Double White Blooms Fragrant Summer Flowers Perennial Plant for Your Garden Perfect for UK Climate
Botanical Bliss£6.8127 rev
Trending
90-day click momentumHard-Hardy Perennial Shrub Peony Easy to Grow for Beginners Multiple Colors Available Garden and Villa Landscaping Plant Hardy Perennial Excellent Display
NYUYDRX£8.082.2★
Perfect Peonies Fresh Flowers Pink Peony Flowers Fresh Peonys Flowers Delivered Next Day Prime Delivery Peonys Fresh Bouquet Perfect for Birthdays Anniversaries and Thank You Gifts
All Occasions£16.463.4★
Peony Double Pink Herbaceous Peony Paeonia Hardy Perennial Summer Flowering Garden Plants Classic Low Maintenance Plants for Cottage Gardens 2 x 9cm Pots by Thompson and Morgan (2)
Thompson & Morgan£15.794.3★
Herbaceous Peony Plants Garden Ready Double Red Paeonia lactiflora Hardy Perennial Fragrant Large Double Red Blooms Easy to Grow Garden Flowers 2X 9cm Potted Plants By Thompson and Morgan (2)
Thompson & Morgan£15.764.0★
Thompson & Morgan Red Peony Large Exotic Looking Flowers Hardy Perennial Garden Plant 2 x 4 x Peony Buckeye Belle Bare Roots (2 Bare Root Plants)
Thompson & Morgan£7.273.8★
What buyers say about peony plants
What buyers praise and complain about, mined from review topics.What buyers love
“So looking forward to these blooming”
“nice 👌 They are very well packed”
“my new favourite colour”
“such a reasonable price”
“Great packaging with clear instructions”
“put them in the garden the size of them are great”
“Everything as should be”
“watered them well”
“It's a sturdy-looking plant with 4 or 5 stems”
What buyers complain about
“never grew”
“Not very good quality”
“Size small”
“Looks a very improbable colour”
“they dont look anything like the picture”
“This came a bulbs was not moist”
“Do not buy they are expensive”
“died within the week”
“Not value for money £18 for two pieces of dead wood”
“Its just a dead stick, very disappointed”
Top return reasons
Common questions
- Is peony plants profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 38 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +76.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the peony plants niche?
- 22 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in peony plants?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for peony plants peak?
- Demand peaks in May–Jun; the busiest month runs 7.0× the quietest.
- What does it cost to enter the peony plants niche?
- Listings span £2.65–£18.28; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.