Pennywise
a small market ($24K/yr) — Pennywise doesn't clear our bar today.
Flapen Score
Is Pennywise profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pennywise is a £24K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Pennywise: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.6% over the last 90 days and 0.7% of searches end in a purchase.
£24K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 31 products
Top Pennywise products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Noble Collection IT - Pennywise Bendable Figure
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 1y ago
Paladone Pennywise Mask Light - Officially Licensed IT Mood Lamp Wall Mounted or Free Standing Spooky Halloween Decor Gift for Horror Film Fans USB Cable Included - 18cm
- Price
- £18.15
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Funko POP! Movies: IT: Chapter 2 - Pennywise with Balloon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.97
- Rating
- 4.8/5
- Reviews
- 6,770
- Age
- 7y ago
Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 7mo ago
Trending
90-day click momentum
NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- £53.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 4mo ago
IT Time To Float Collectible Goblet Officially Licensed Pennywise Chalice
- Price
- £28.43
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 4y ago
Newest
by launch dateIT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- £53.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 4mo ago
Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
108
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
15%
- Funko22%
- NECA20%
- The Noble Collection18%
- Paladone16%
- Nemesis Now7%
- EZB3%
- Open — no brand owns it (9 brands, 15%)
Pennywise demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pennywise search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pennywise99K/yr
- pennywise figure28K/yr
- pennywise merchandise9K/yr
- it merchandise8K/yr
- penny wise8K/yr
What reviews say buyers love and hate about Pennywise
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“An absolutely beautiful piece the quality of the tankard is outstanding”
“Good value for money”
“A good addition to anyone's collection”
“Same as the picture”
“I love the look detailed”
What buyers complain about
86% of reviews“Expensive”
“personally I thought I felt fairly cheap”
“also really small”
“Preowned and used”
“clasp Broken”
Pennywise return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pennywise questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
