pennywise
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Great£22.33avg listing price — sweet spot $15–$100
Price range
Great£5.52–£70.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great439.29avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 152K searches
According to Flapen's Amazon United Kingdom niche tracking, pennywise is a £24K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pennywise market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £28K–£33K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,690
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 42%
- Out of stock
- 3.7%
- Avg brand age
- 40 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
108
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
15%
- Funko22%
- NECA20%
- The Noble Collection18%
- Paladone16%
- Nemesis Now7%
- EZB3%
- Open — no brand owns it (9 brands, 15%)
Demand
Weekly Amazon search volume, last 31 weeks — -33.6% search growth over the last 90 days.Top pennywise search terms
- pennywise99K/yr
- pennywise figure28K/yr
- pennywise merchandise9K/yr
- it merchandise8K/yr
- penny wise8K/yr
Top pennywise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Noble Collection IT - Pennywise Bendable Figure
The Noble Collection£13.704.5★347 rev
Paladone Pennywise Mask Light - Officially Licensed IT Mood Lamp Wall Mounted or Free Standing Spooky Halloween Decor Gift for Horror Film Fans USB Cable Included - 18cm
Paladone£18.154.6★207 rev
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
NECA£35.340.0★0 rev
Funko POP! Movies: IT: Chapter 2 - Pennywise with Balloon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£11.974.8★6,770 rev
Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.614.8★174 rev
Newest
by launch date
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
NECA£53.851 rev
NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
NECA£33.212 rev
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
NECA£35.340 rev
Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.9124 rev
Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.61174 rev
Trending
90-day click momentumNECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
NECA£33.215.0★
NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
NECA£35.340.0★
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
NECA£53.855.0★
Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.914.5★
IT Time To Float Collectible Goblet Officially Licensed Pennywise Chalice
Nemesis Now£28.435.0★
What buyers say about pennywise
What buyers praise and complain about, mined from review topics.What buyers love
“An absolutely beautiful piece the quality of the tankard is outstanding”
“Good value for money”
“A good addition to anyone's collection”
“Same as the picture”
“I love the look detailed”
“Great item, easy to assemble”
“My teenage son loved this after watching welcome to derry”
“Great gift”
“Brilliant size mug”
“Good condition and holds hot drinks without any problems”
What buyers complain about
“Expensive”
“personally I thought I felt fairly cheap”
“also really small”
“Preowned and used”
“clasp Broken”
“Not so good printing”
“Over priced and would be better if it held a charge and worked when not plugged in”
“ended up super glueing to a metal base”
“its hard to display this”
“ballon doesnt stand up”
Top return reasons
Common questions
- Is pennywise profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the pennywise niche?
- 15 brands and 108 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in pennywise?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.7%.
- What does it cost to enter the pennywise niche?
- Listings span £5.52–£70.02; the average listing price is £22.33 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.