Pennywise
FailShoppers spend an estimated $24K a year here, so Pennywise is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £24K/yr152K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 108 sellers
Flapen Score
Pennywise against its category
The dotted line is the Home & Garden average. Past it, Pennywise is stronger. Inside it, weaker.
Market
The Pennywise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pennywise 152K times last year and spent an estimated £24K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £24Ka year
- Top search term
- pennywise99K searches a year
02 · Price
A sale here is worth £22.33.
Listings sell for £22.33 on average, from £5.52 to £70.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.33 that is £0 to £2K a year per listing.
- Average price
- £22.33inside the $15 to $100 sweet spot
- Price range
- £5.52–£70.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,690 within Decorative Accessories. It carries 439 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 84%
- Out of stock, average day
- 3.7%
- Average rank
- #2,690in Decorative Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 439per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Pennywise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Noble Collection IT - Pennywise Bendable Figure
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 347
- Age
- 1y ago

Paladone Pennywise Mask Light - Officially Licensed IT Mood Lamp Wall Mounted or Free Standing Spooky Halloween Decor Gift for Horror Film Fans USB Cable Included - 18cm
- Price
- £18.15
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 3y ago

NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Funko POP! Movies: IT: Chapter 2 - Pennywise with Balloon - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £11.97
- Rating
- 4.8/5
- Reviews
- 6,770
- Age
- 7y ago

Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 7mo ago
Trending
estimated 90-day click momentum
NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- £53.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 4mo ago

IT Time To Float Collectible Goblet Officially Licensed Pennywise Chalice
- Price
- £28.43
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 4y ago
Newest
by launch date
IT: Welcome to Derry - Ultimate Pennywise 7 Scale Action Figure
- Price
- £53.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

NECA Official - IT: Welcome to Derry - Ultimate Blood Pennywise 7 Scale Action Figure
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

NECA Official - IT: Welcome to Derry - Ultimate Bob Gray as Pennywise 7 Scale Action Figure
- Price
- £35.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Funko POP! Movies: IT Chapter One - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.91
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 4mo ago

Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.61
- Rating
- 4.8/5
- Reviews
- 174
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
108
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
15%
- Funko22%
- NECA20%
- The Noble Collection18%
- Paladone16%
- Nemesis Now7%
- EZB3%
- Open — no brand owns it (9 brands, 15%)
Demand
Pennywise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 4.1× · 7 of 12 months tracked
Search terms
Top Pennywise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pennywise99K/yr
- pennywise figure28K/yr
- pennywise merchandise9K/yr
- it merchandise8K/yr
- penny wise8K/yr
Reviews and returns
What reviews say buyers love and hate about Pennywise
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pennywise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









