Skip to content

Pennywise

Fail

Shoppers spend only $24K a year here, so Pennywise is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£24K/yr152K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
46%top-5 click share · 15 brands · 108 sellers

Flapen Score

Pennywise against its category

The dotted line is the Home & Garden average. Past it, Pennywise is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pennywise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pennywise 152K times last year and spent an estimated £24K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
0.7%
Market size, estimated
£24Ka year
Top search term
pennywise99K searches a year

02 · Price

A sale here is worth £22.33.

Listings sell for £22.33 on average, from £5.52 to £70.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.33 that is £0 to £2K a year per listing.

Average price
£22.33inside the $15 to $100 sweet spot
Price range
£5.52–£70.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,690 within Decorative Accessories. It carries 439 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#2,690in Decorative Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pennywise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

108

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

15%

  • Funko22%
  • NECA20%
  • The Noble Collection18%
  • Paladone16%
  • Nemesis Now7%
  • EZB3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Pennywise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 4.1× · 7 of 12 months tracked

Search terms

Top Pennywise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pennywise99K/yr
  • pennywise figure28K/yr
  • pennywise merchandise9K/yr
  • it merchandise8K/yr
  • penny wise8K/yr

Reviews and returns

What reviews say buyers love and hate about Pennywise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

Expensive

not worth the price

A little pricey

Quality-Overall18%+1.34

personally I thought I felt fairly cheap

poor made

Poor

Size-Overall10%−0.02

also really small

it would have been even more impressive at a slightly larger size

just a touch smaller than expected

Product Condition10%−0.04

Preowned and used

Fastener Quality5%−0.02

clasp Broken

Love

Quality-Overall33%+1.34

An absolutely beautiful piece the quality of the tankard is outstanding

Good Quality

Amazing great product

Value For Money14%−0.02

Good value for money

Worth it

Worth the price

Collectibles13%+1.17

A good addition to anyone's collection

Great addition to my wife's collection

The quality is impressive too, the paint and texture feel premium and it genuinely has the feel of a proper collectors piece rather than just a novelty light

Advertised Vs Actual Product10%+0.74

Same as the picture

its as shown in photos

As should be

Design-Overall7%+0.56

I love the look detailed

very nice detail

the light effect suits the Pennywise design really well

Return

1.7% Return rate 0% Fixable by listing

Defective Material/Parts19%▁▇█▁▁▁
Gifting Purpose19%█▁▁▁▁▁
Product Condition16%▁▂▅▁▁█

Preowned and used

Display-Overall13%▁█▁▁▁▁

its hard to display this

Drop/Impact Protection6%█▁▁▁▁▁

FAQ

Common Pennywise questions

Answered from the same tracked data.