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Pennywise

Fail

Shoppers spend an estimated $24K a year here, so Pennywise is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£24K/yr152K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
46%top-5 click share · 15 brands · 108 sellers

Flapen Score

Pennywise against its category

The dotted line is the Home & Garden average. Past it, Pennywise is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pennywise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pennywise 152K times last year and spent an estimated £24K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
0.7%
Market size, estimated
£24Ka year
Top search term
pennywise99K searches a year

02 · Price

A sale here is worth £22.33.

Listings sell for £22.33 on average, from £5.52 to £70.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.33 that is £0 to £2K a year per listing.

Average price
£22.33inside the $15 to $100 sweet spot
Price range
£5.52–£70.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,690 within Decorative Accessories. It carries 439 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
84%
Out of stock, average day
3.7%
Average rank
#2,690in Decorative Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
31

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pennywise products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

108

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 85%

Open market

15%

  • Funko22%
  • NECA20%
  • The Noble Collection18%
  • Paladone16%
  • Nemesis Now7%
  • EZB3%
  • Open — no brand owns it (9 brands, 15%)

Demand

Pennywise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 4.1× · 7 of 12 months tracked

Search terms

Top Pennywise search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pennywise99K/yr
  • pennywise figure28K/yr
  • pennywise merchandise9K/yr
  • it merchandise8K/yr
  • penny wise8K/yr

Reviews and returns

What reviews say buyers love and hate about Pennywise

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
1.7%of orders come back
“Expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Pennywise questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data