Skip to content

Pen Refills

Fail

Prices span $3.42–$11.13, mostly outside the sweet spot, so Pen Refills is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£292K/yr386K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
47%top-5 click share · 9 brands · 69 sellers

Flapen Score

Pen Refills against its category

The dotted line is the Home & Garden average. Past it, Pen Refills is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pen Refills 386K times last year and spent an estimated £292K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
14.3%
Market size, estimated
£292Ka year
Peak month
February1.6× the quietest month
Top search term
parker pen refills147K searches a year

02 · Price

A sale here is worth £5.28.

Listings sell for £5.28 on average, from £3.42 to £11.13. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.28 that is £8K to £11K a year per listing.

Average price
£5.28under the $15 to $100 sweet spot
Price range
£3.42–£11.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #60 within Drawing. It carries 5,428 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#60in Drawing
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,428per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pen Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

69

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

4%

  • PARKER48%
  • MengRan16%
  • Charmngifts14%
  • teng hong hui7%
  • CiciIng7%
  • RUNFENG4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Pen Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Pen Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parker pen refills147K/yr
  • pen refills57K/yr
  • pen refills black ballpoint26K/yr
  • parker pen refills black24K/yr
  • ballpoint pen refills20K/yr
  • biro refills17K/yr
  • parker ballpoint pen refills15K/yr
  • pen refill10K/yr
  • parker pen refill9K/yr
  • parker jotter refill11K/yr

Reviews and returns

What reviews say buyers love and hate about Pen Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.20

The quality is inconsistent to the point where theyre not reliable

Bad quality

Mixed quality

Durability15%−0.11

Short Lived

Don't last

lasted only a week

Ink Refill8%+0.76

Very poor quality refills

Worse, if you leave the pen unused for a while, the refill stops writing altogether

The ink doesnt file consistently its just like the cheap copies

Dry/Empty Ink6%−0.04

The refills are rather dry

Possibly dried up ink where theyve been in storage for so long

ink is dry and barely writes

Size-Overall6%+0.40

Short

Didn't fit

A tight fit

Love

Value For Money21%+1.98

Excellent price

Excellent value

Excellent value

Quality-Overall18%+0.20

Good quality and maybe best bought when on sale, as was the case for me

Reliable brand, good price

Decent quality

Size-Overall12%+0.40

Fits perfectly

These cartridges fit perfectly

Easy to fit

Ink Refill12%+0.76

Excellent refills

Refills are fabulous

Excellent Pen Refills

Advertised Vs Actual Product12%+0.75

As advertised

As described

exactly as seen

Return

0.4% Return rate 60% Fixable by listing

Size-Overall52%▆▆█▇█▇

Short

Didn't fit

A tight fit

Ink Refill21%█▆▅▇▄▅

Very poor quality refills

Worse, if you leave the pen unused for a while, the refill stops writing altogether

The ink doesnt file consistently its just like the cheap copies

Compatibility-Overall6%█▃▄▄▂▃
Functionality-Overall3%▁█▃▁▆▅

not working

just do not work

That they don't work

Writing Experience3%▂▃▂█▆▂

others barely write

Awful to write with

The writing wasnt smooth

FAQ

Common Pen Refills questions

Answered from the same tracked data.