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Peat Moss

Fail

Shoppers spend only $14K a year here, so Peat Moss is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£14K/yr40K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
59%top-5 click share · 17 brands · 81 sellers

Flapen Score

Peat Moss against its category

The dotted line is the Home & Garden average. Past it, Peat Moss is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peat Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peat Moss 40K times last year and spent an estimated £14K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
3.8%
Market size, estimated
£14Ka year
Peak month
May3.0× the quietest month
Top search term
peat moss22K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £5.36 to £18.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.17 that is £0 to £917 a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£5.36–£18.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£917
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #59 within Fertilisers & Plant Food. It carries 1,646 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
54%
Out of stock, average day
1.6%
Average rank
#59in Fertilisers & Plant Food
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,646per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Peat Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

81

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

25%

  • R&R SHOP28%
  • Patch Seed17%
  • GROWMOOR13%
  • Pnoyws6%
  • Elixir Gardens6%
  • SOPSTUO5%

Demand

Peat Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Peat Moss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.21

Bad quality

No Quality Control

Inconsistent quality

Plant Growth10%+1.06

Not for the Seeds & Seedlings, Be Aware

Seeds I would have expected to perform well have been poor to germinate and grow

Nothing grew

Moist/Dry9%−0.08

Too dry

It did not retain moisture

It drys out so quickly

Water Resistance8%−0.08

does not absorb water

absolutely rubbish it's actually more or less waterproof

Difficult to Water

Value For Money7%+1.87

the price does fluctuate quite a bit

too expensive

less than half the price

Love

Quality-Overall31%+1.21

Affordable quality

Brilliant quality

Great quality for all my plants

Plant Growth22%+1.06

Plants are growing well

Grow well

helping the growth of the plants

Value For Money21%+1.87

Good value for money

FAIR PRICE

Best value

Advertised Vs Actual Product6%

As advertised

Exactly what I ordered

As described

Ease Of Use4%+0.38

Easy to use

easy to apply

Easy to handle

Return

0.0% Return rate 47% Fixable by listing

Size-Overall24%▁▄▄▁▅█

The bag size was larger than I expected

Big bag

Too small

Advertised Vs Actual Product17%█▃▃▂▅▄

Not as advertised

False advertising

Its not same as shown

Quality-Overall9%▁▁▁█▆▅

Bad quality

No Quality Control

Inconsistent quality

Value For Money8%▁▁▃▁█▄

the price does fluctuate quite a bit

too expensive

less than half the price

Plant Growth7%▁▁█▁▁▂

Not for the Seeds & Seedlings, Be Aware

Seeds I would have expected to perform well have been poor to germinate and grow

Nothing grew

FAQ

Common Peat Moss questions

Answered from the same tracked data.