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Peat Moss

Fail

Shoppers spend an estimated $14K a year here, so Peat Moss is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£14K/yr40K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
59%top-5 click share · 17 brands · 81 sellers

Flapen Score

Peat Moss against its category

The dotted line is the Home & Garden average. Past it, Peat Moss is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peat Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peat Moss 40K times last year and spent an estimated £14K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
3.8%
Market size, estimated
£14Ka year
Peak month
May3.0× the quietest month
Top search term
peat moss22K searches a year

02 · Price

A sale here is worth £9.17.

Listings sell for £9.17 on average, from £5.36 to £18.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.17 that is £0 to £917 a year per listing.

Average price
£9.17under the $15 to $100 sweet spot
Price range
£5.36–£18.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£917
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #59 within Fertilisers & Plant Food. It carries 1,646 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
54%
Out of stock, average day
1.6%
Average rank
#59in Fertilisers & Plant Food
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,646per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
55 months

Products

Top Peat Moss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

81

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 93%

Open market

25%

  • R&R SHOP28%
  • Patch Seed17%
  • GROWMOOR13%
  • Pnoyws6%
  • Elixir Gardens6%
  • SOPSTUO5%

Demand

Peat Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Peat Moss

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peat Moss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data