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Peanuts for Wild Birds

Maybe

Buyers convert on 20.8% of searches. But demand is soft, at -8.4% this quarter, so Peanuts for Wild Birds is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£1.5M/yr552K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
45%top-5 click share · 13 brands · 33 sellers

Flapen Score

Peanuts for Wild Birds against its category

The dotted line is the Home & Garden average. Past it, Peanuts for Wild Birds is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanuts for Wild Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanuts for Wild Birds 552K times last year and spent an estimated £1.5M. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

20.8% of searches ended in a purchase last week.

Shoppers searched for this 552K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
552K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
20.8%
Market size, estimated
£1.5Ma year
Peak month
January2.6× the quietest month
Top search term
peanuts for wild birds188K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £3.47 to £36.58. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £13.43 that is £40K to £54K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£3.47–£36.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£40K–£54K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #56 within Bird & Wildlife Care. It carries 1,630 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
48%
Out of stock, average day
1.9%
Average rank
#56in Bird & Wildlife Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Peanuts for Wild Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£123K£185K£247K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

33

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

18%

  • Hungry Wings30%
  • Leagrams17%
  • Garden Ting14%
  • Cutting It Vine11%
  • Peanuts6%
  • TBA4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Peanuts for Wild Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top Peanuts for Wild Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peanuts for wild birds188K/yr
  • bird peanuts106K/yr
  • bird nuts57K/yr
  • peanuts for birds54K/yr
  • wild bird peanuts22K/yr
  • nuts for wild birds17K/yr
  • peanuts for squirrels13K/yr
  • bird nuts for small garden birds13K/yr
  • bird food peanuts16K/yr
  • bird peanuts 25kg best price13K/yr

Reviews and returns

What reviews say buyers love and hate about Peanuts for Wild Birds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.11

Poor quality nuts

Inconsistent quality

Dreadful quality

Value For Money17%+2.15

Its slightly expensive

There are cheaper products available from other sellers on Amazon

A waste of money

Size-Overall9%−0.03

Small peanuts

Small

Peanuts on small side

Advertised Vs Actual Product8%−0.03

Nothing like the description

misleading advertising

Very misleading

Stale/Rotten/Spoiled7%−0.05

the nuts are not as fresh

Most of them are black and mouldy

Peanuts do not look fresh

Love

Value For Money32%+2.15

affordable price

fair price

Fairly priced

Quality-Overall25%−0.11

Great quality very economical

Great product from a great seller

Decent quality

Pet Friendly23%

Birds are happy

Great for the birds

Good enough for the birds

Advertised Vs Actual Product4%−0.03

Just what I wanted

just what was ordered

As advertised

Size-Overall4%−0.03

pack is a convenient size

Size is great

Good size bag

FAQ

Common Peanuts for Wild Birds questions

Answered from the same tracked data.