peanut butter for birds
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Growth
Great+79.0%90-day search growth — must beat 0% to launch
Review moat
Great392.61avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.10–£29.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£55K£55K/yr · 47K searches
According to Flapen's Amazon United Kingdom niche tracking, peanut butter for birds is a £55K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
peanut butter for birds market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £59K–£71K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 64%
- Out of stock
- 3.9%
- Avg brand age
- 53 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
30
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
6%
- Jacobi Jayne73%
- Happy Bird8%
- Grumpy Gardener4%
- Esschert3%
- Utterley Nutterly3%
- Flutter Butter3%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +79.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.7×
Top peanut butter for birds search terms
- flutter butter20K/yr
- flutter butter feeder11K/yr
- peanut butter for birds12K/yr
- bird peanut butter5K/yr
Top peanut butter for birds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flutter Butter Starter Pack with 2 Flutter Butter Refills - Peanut Butter for Birds Wild Bird Food - Small Bird Feeder Helps Attract More Birds to Your Garden - Flutter Butter Feeder for EcoRefills
Jacobi Jayne£9.084.2★279 rev
Jacobi Jayne Flutter Butter EcoRefills - Peanut Butter for Birds - Original Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Original
Jacobi Jayne£9.234.5★1,057 rev
Peanut Butter for Birds - Jacobi Jayne Flutter Butter EcoRefills - Buggy Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Buggy
Jacobi Jayne£8.324.7★579 rev
Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne Flutter Butter Hanging Feeder For Jars or Refill Pods - A Whole New Way to Feed Garden Birds
Jacobi Jayne£7.154.4★1,043 rev
Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne - Filled with 140g Original Refill Pod - The Perfect Feeder to Initiate Your Flutter Butter Feeding
Jacobi Jayne£8.154.4★365 rev
Newest
by launch date
Grumpy Gardener NutPecker Peanut Butter Bird Food for Wild Birds - Mixed Variety Suet Bird Feeding Nourishment High-Energy Made in the UK Wild Bird Food | Variety Flavors 4 x 330g each
Grumpy Gardener£15.21489 rev
Happy Bird Peanut Butter Nuggets for Wild Birds Original 1.75 kg - Palm Oil Free No Added Salt
Happy Bird£6.7295 rev
Happy Bird Bark Butter Peanut Spread for Wild Birds Original 500 g - Palm Oil Free No Added Salt
Happy Bird£3.1050 rev
Grumpy Gardener Peanut Butter Bird Food Suet Nuggets High-Energy Wild Bird Feed for Outdoor Feeding Station Firmer Than Suet Pellets 1.75kg Made in UK
Grumpy Gardener£13.3354 rev
Grumpy Gardener Peanut Butter Bird Food 2.5Kg Gold Mix Suet Refill for Feeders Make Suet Balls Suet Blocks or Use as Fat Ball Alternative High-Energy Peanuts for Wild Birds with Wheat
Grumpy Gardener£20.8330 rev
Trending
90-day click momentumGrumpy Gardener NutPecker Peanut Butter Bird Food for Wild Birds - Mixed Variety Suet Bird Feeding Nourishment High-Energy Made in the UK Wild Bird Food | Variety Flavors 4 x 330g each
Grumpy Gardener£15.214.7★
Peanut Butter for Birds - Jacobi Jayne Flutter Butter EcoRefills - Buggy Flavour Wild Bird Food - Ultra-Convenient Eco-Friendly Bird Feed - Pack of 6 Refills Buggy
Jacobi Jayne£8.324.7★
Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne Flutter Butter Hanging Feeder For Jars or Refill Pods - A Whole New Way to Feed Garden Birds
Jacobi Jayne£7.154.4★
Walter Harrisons Peanut Butter Feeder Garden Birds Feeder Compatible with Wild Birds Jar (Pack of 1)
Walter Harrisons£3.763.5★
Hanging Flutter Butter Feeder For Garden and Wild Birds - Jacobi Jayne - Filled with 140g Original Refill Pod - The Perfect Feeder to Initiate Your Flutter Butter Feeding
Jacobi Jayne£8.154.4★
What buyers say about peanut butter for birds
What buyers praise and complain about, mined from review topics.What buyers love
“Birds love it”
“Good value for money”
“Excellent quality”
“Easy to use”
“it's clearly considered a tasty treat”
“at least they don't break”
“Good and sturdy”
“Fits the flutter butter refills”
“The Flutter butter was easy to assemble”
“thank you so much for the free gifts”
What buyers complain about
“Have ordered this item before it's cheaper than some”
“Two refills one of which was smaller”
“Its gone within a day”
“Product quality has deteriorated”
“that did not work either”
“This came with nothing to attach to bird feeder or anything else”
“I am very dissatisfied mush to soft to hard to form balls birds don't like it”
“Pictures on the packaging were misleading as it looks like a chain is part of the contents of the starter pack - there is no chain”
“which is rather inconvenient”
“Needs more design thought”
Top return reasons
Common questions
- Is peanut butter for birds profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +79.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the peanut butter for birds niche?
- 10 brands and 30 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in peanut butter for birds?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for peanut butter for birds peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.7× the quietest.
- What does it cost to enter the peanut butter for birds niche?
- Listings span £3.10–£29.05; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 393 reviews — the moat a new listing must climb.