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Peanut Butter for Birds

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $55K a year here, so Peanut Butter for Birds is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£55K/yr47K searches / yr
90-day growth
+79.0%search demand this quarter
Competition
53%top-5 click share · 10 brands · 30 sellers

Flapen Score

Peanut Butter for Birds against its category

The dotted line is the Home & Garden average. Past it, Peanut Butter for Birds is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter for Birds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peanut Butter for Birds 47K times last year and spent an estimated £55K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+79.0%
Conversion, latest week
9.9%
Market size, estimated
£55Ka year
Peak month
May4.7× the quietest month
Top search term
flutter butter20K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £3.10 to £29.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£3.10–£29.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #292 within Bird & Wildlife Care. It carries 393 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
68%
Out of stock, average day
3.9%
Average rank
#292in Bird & Wildlife Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
393per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Peanut Butter for Birds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

6%

  • Jacobi Jayne73%
  • Happy Bird8%
  • Grumpy Gardener4%
  • Esschert3%
  • Utterley Nutterly3%
  • Flutter Butter3%
  • Open — no brand owns it (4 brands, 6%)

Demand

Peanut Butter for Birds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.7×

Search terms

Top Peanut Butter for Birds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flutter butter20K/yr
  • flutter butter feeder11K/yr
  • peanut butter for birds12K/yr
  • bird peanut butter5K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter for Birds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%+0.21

Have ordered this item before it's cheaper than some

Very expensive

It gets quite expensive

Size-Overall22%−0.14

Two refills one of which was smaller

have to wedge it in container as fit not good

it's a very short screw

Durability4%+0.30

Its gone within a day

It lasted about 3

Im hoping this one lasts a bit longer

Quality-Overall4%+0.08

Product quality has deteriorated

Not complete

Functionality-Overall3%−0.05

that did not work either

Love

Pet Friendly40%

Birds love it

The birds absolutely love this

Happy. Birds happy

Value For Money18%+0.21

Good value for money

Good value

Excellent value for money

Quality-Overall13%+0.08

Excellent quality

Good quality food for the birds

Great quality food, well packed and easy to store

Ease Of Use5%+0.21

Easy to use

EASY BIRD FEEDER

its so easy to change

Taste-Overall4%+0.32

it's clearly considered a tasty treat

They really like the peanut butter

Must taste good

Return

0.0% Return rate 75% Fixable by listing

Size-Overall50%█▁██▁▅

Two refills one of which was smaller

have to wedge it in container as fit not good

it's a very short screw

Advertised Vs Actual Product25%▁▁▁▁▇█

Pictures on the packaging were misleading as it looks like a chain is part of the contents of the starter pack - there is no chain

Product Condition17%▁▁▁▁█▁
Defective Material/Parts8%

FAQ

Common Peanut Butter for Birds questions

Answered from the same tracked data.