Skip to content

Peanut Butter for Birds

Peanut Butter for Birds shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 14Growth 83Conversion 87Competition 53Returns 100Price range 54Avg price 49Brand share 22Review moat 80Quality gap 45
This niche Category average

Is Peanut Butter for Birds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Peanut Butter for Birds is a £55K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Peanut Butter for Birds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +79.0% over the last 90 days and 9.9% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr6K
Search volume / yr+79.0%47K
Conversion rate9.9%
Avg price£11.82

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 30
Top-5 product click share53%
Open market9%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews393

Top Peanut Butter for Birds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

6%

  • Jacobi Jayne73%
  • Happy Bird8%
  • Grumpy Gardener4%
  • Esschert3%
  • Utterley Nutterly3%
  • Flutter Butter3%
  • Open — no brand owns it (4 brands, 6%)

Peanut Butter for Birds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR9.9%Products28Brands10Top 5 Brands91%OOS Rate3.9%Rating4.5★Reviews393Avg BSR#292
3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.7×

Top Peanut Butter for Birds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flutter butter20K/yr
  • flutter butter feeder11K/yr
  • peanut butter for birds12K/yr
  • bird peanut butter5K/yr

What reviews say buyers love and hate about Peanut Butter for Birds

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Pet Friendly40%

Birds love it

Value For Money18%

Good value for money

Quality-Overall13%

Excellent quality

Ease Of Use5%

Easy to use

Taste-Overall4%

it's clearly considered a tasty treat

What buyers complain about

76% of reviews
Value For Money28%

Have ordered this item before it's cheaper than some

Size-Overall22%

Two refills one of which was smaller

Durability4%

Its gone within a day

Quality-Overall4%

Product quality has deteriorated

Functionality-Overall3%

that did not work either

Peanut Butter for Birds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Advertised Vs Actual Product
25%
3Product Condition
17%
4Defective Material/Parts
8%

Common Peanut Butter for Birds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peanut Butter for Birds 57/100 on Amazon United Kingdom — Worth a look. The niche generates £55K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +79.0% over the last 90 days.
Search demand for Peanut Butter for Birds on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 4.7× the quietest.