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Peacock Feathers

Fail

The top 5 products take 83% of clicks, so Peacock Feathers is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£59K/yr91K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
83%top-5 click share · 9 brands · 17 sellers

Flapen Score

Peacock Feathers against its category

The dotted line is the Home & Garden average. Past it, Peacock Feathers is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peacock Feathers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peacock Feathers 91K times last year and spent an estimated £59K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
6.8%
Market size, estimated
£59Ka year
Peak month
October2.8× the quietest month
Top search term
peacock feathers80K searches a year

02 · Price

A sale here is worth £9.61.

Listings sell for £9.61 on average, from £4.41 to £18.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £9.61 that is £5K to £7K a year per listing.

Average price
£9.61under the $15 to $100 sweet spot
Price range
£4.41–£18.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #12,721 within Mask Making. It carries 462 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
15.4%
Average rank
#12,721in Mask Making
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Peacock Feathers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Ballinger37%
  • JEOPKO24%
  • BELLE VOUS13%
  • Trimming Shop9%
  • Tniytru4%
  • shekyeon3%
  • Open — no brand owns it (3 brands, 9%)

Demand

Peacock Feathers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Peacock Feathers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peacock feathers80K/yr
  • peacock feather7K/yr
  • peacock feathers long4K/yr

Reviews and returns

What reviews say buyers love and hate about Peacock Feathers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall57%−0.59

Small size

Small feathers

Slightly smaller than expected

Advertised Vs Actual Product19%+1.01

The pictures dont do them justice

It was not described

Quality-Overall3%+1.57

Poor Quality

The quality is poor

Value For Money3%

Waste of money

Love

Quality-Overall49%+1.57

Good mix of quality feathers

Good quality

Very good better than i though they would be

Advertised Vs Actual Product15%+1.01

Exactly what I expected

Just what I wanted

Color9%+0.29

colours

Colours are nice hence the 2 stars

Very pretty

Gifting Purpose6%+1.01

Good gift

Stitch/Finish/Polish6%+1.01

Look gorgeous on my hand sewn peacock unfortunately no tail feather

Return

1.2% Return rate 57% Fixable by listing

Size-Overall51%█▇▃▅▂▇

Small size

Small feathers

Slightly smaller than expected

Quality-Overall17%▁▁▃▃█▁

Poor Quality

The quality is poor

Defective Material/Parts6%▁▁▆█▁▁
Color6%▁▁█▁▁▁
Design-Overall6%▁█▁▁▇▁

FAQ

Common Peacock Feathers questions

Answered from the same tracked data.