Is peacock feathers profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (38/100).

How competitive is the peacock feathers niche?

9 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in peacock feathers?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.

When does demand for peacock feathers peak?

Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the peacock feathers niche?

Listings span £4.41–£18.80; the average listing price is £9.61 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.

peacock feathers

Skip it

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great461.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.61

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.41–£18.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 91K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, peacock feathers is a £59K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

peacock feathers market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £48K–£58K; units × avg price
Conversion rate: 6.8%
Avg BSR: #12,721
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 15.4%
Avg brand age: 44 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Ballinger37%
JEOPKO24%
BELLE VOUS13%
Trimming Shop9%
Tniytru4%
shekyeon3%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -16.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top peacock feathers search terms

peacock feathers80K/yr -16.7%5.8% conv.
peacock feather7K/yr -4.8%3.6% conv.
peacock feathers long4K/yr -38.9%4.2% conv.

All search terms

Top peacock feathers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ballinger 16Pcs Natural Peacock Feathers - 10-12 inch Large Big Peacock Feathers Bulk for DIY Crafting Christmas Wedding and Holiday Decorations

Ballinger£4.984.3★2,363 rev

JEOPKO 15Pcs Peacock Feathers Natural Large Feathers Long Peacock Tail Feather for Wedding Christmas Party Decoration Vase Decoration Feathers Peacock Costume DIY Art & Craft.

JEOPKO£5.354.2★290 rev

Belle Vous Natural Real Peacock Eye Feathers (20 Pack) - 78-80cm/30.7-31.49 Inches - Long Tail Feathers For Wedding Party Holiday and Home Decoration and DIY Craft

BELLE VOUS£18.804.5★690 rev

JEOPKO 30 Pcs Natural Peacock Sword FeathersPeacock Sword Feathers Natural Peacock Peacock Green Tail Feathers DIY Craft Costume Wedding Holiday Party DecorationforCraft Wedding Home Decoration

JEOPKO£6.574.1★66 rev

Trimming Shop Real Large Peacock Feathers 27-31 Inch 10pcs

Trimming Shop£15.184.4★849 rev

Newest

by launch date

25Pcs Peacock Feathers Large Feathers Natural Feathers Peacock Tail Feather for Wedding Christmas Party Decoration Vase Decoration Feathers Peacock Costume DIY Art & Craft

KFSCIP£7.521 rev

2mo ago

Peacock Feather 20 Small Eye Peacock Feathers for Costume and Decor Large Green Peacock Feathers 25-30 cm

Tniytru£6.152 rev

8mo ago

Ballinger 16Pcs Natural Peacock Feathers - 10-12 inch Large Big Peacock Feathers Bulk for DIY Crafting Christmas Wedding and Holiday Decorations

Ballinger£4.982,363 rev

11mo ago

JEOPKO 30 Pcs Natural Peacock Sword FeathersPeacock Sword Feathers Natural Peacock Peacock Green Tail Feathers DIY Craft Costume Wedding Holiday Party DecorationforCraft Wedding Home Decoration

JEOPKO£6.5766 rev

3y ago

JEOPKO 15Pcs Peacock Feathers Natural Large Feathers Long Peacock Tail Feather for Wedding Christmas Party Decoration Vase Decoration Feathers Peacock Costume DIY Art & Craft.

JEOPKO£5.35290 rev

3y ago

What buyers say about peacock feathers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall49%

“Good mix of quality feathers”

Advertised Vs Actual Product15%

“Exactly what I expected”

Color9%

“colours”

Gifting Purpose6%

“Good gift”

Stitch/Finish/Polish6%

“Look gorgeous on my hand sewn peacock unfortunately no tail feather”

Size-Overall3%

“Just the right length”

Value For Money3%

“Worth the money”

What buyers complain about

Size-Overall57%

“Small size”

Advertised Vs Actual Product19%

“The pictures dont do them justice”

Quality-Overall3%

“Poor Quality”

Value For Money3%

“Waste of money”

Top return reasons

Size-Overall51%

Quality-Overall17%

Defective Material/Parts6%

Color6%

Design-Overall6%

Ease Of Use3%

Durability3%

Thin3%

Brightness/Shine/Glow3%

Functionality-Overall3%

Common questions

Is peacock feathers profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (38/100).
How competitive is the peacock feathers niche?: 9 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in peacock feathers?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.
When does demand for peacock feathers peak?: Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the peacock feathers niche?: Listings span £4.41–£18.80; the average listing price is £9.61 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.