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Peace Lily

Fail

The top 5 brands take 100% of clicks, so Peace Lily is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£46K/yr93K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
82%top-5 click share · 3 brands · 3 sellers

Flapen Score

Peace Lily against its category

The dotted line is the Home & Garden average. Past it, Peace Lily is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peace Lily market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peace Lily 93K times last year and spent an estimated £46K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
4.4%
Market size, estimated
£46Ka year
Peak month
January2.0× the quietest month
Top search term
peace lily46K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £7.48 to £17.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.28 that is £3K to £6K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£7.48–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Plants, Seeds & Bulbs. It carries 885 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#159in Plants, Seeds & Bulbs
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
885per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Peace Lily products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • GardenersDream51%
  • Carbeth Plants37%
  • YouGarden12%
  • Open — no brand owns it (0%)

Demand

Peace Lily search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Peace Lily search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peace lily46K/yr
  • peace lily plant indoor with pot34K/yr
  • peace lilly indoor plant6K/yr
  • peace lilly4K/yr
  • peace lily plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Peace Lily

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Plant Growth”
50%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Plant was bigger than I expected”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Peace Lily questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data