peace lily
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good885avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Price range
Okay£7.48–£17.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 93K searches
Growth
Bad-43.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, peace lily is a £46K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 33/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
peace lily market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- GardenersDream51%
- Carbeth Plants37%
- YouGarden12%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top peace lily search terms
- peace lily46K/yr
- peace lily plant indoor with pot34K/yr
- peace lilly indoor plant6K/yr
- peace lilly4K/yr
- peace lily plant3K/yr
Top peace lily products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spathiphyllum Peace Lily Indoor Plant - Air-Purifying Houseplant in Pot Ideal for Home Office Kitchen Bedroom and Living Spaces Offers Serene Beauty and Improved Air Quality (9cm Pot 20-30cm)
GardenersDream£8.184.4★4,667 rev
Carbeth Plants Spathiphyllum Peace Lily Indoor Houseplant in 9cm Pot
Carbeth Plants£8.884.3★905 rev
YouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot
YouGarden£9.244.4★71 rev
Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot
Carbeth Plants£12.454.5★57 rev
GardenersDream Spathiphyllum Peace Lily Plant in Pot - Real Indoor Air Purifying Plant - Healthy Indoor Potted Plants for Bedroom Living Room - Housewarming Gifts for Home (20-30 cm)
GardenersDream£8.194.4★2,171 rev
Newest
by launch date
Carbeth Plants Spathiphyllum Peace Lily in 7cm Pot
Carbeth Plants£7.4863 rev
Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot
Carbeth Plants£12.4557 rev
YouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot
YouGarden£9.2471 rev
Spathiphyllum Peace Lily Large Indoor House Plant Purify The Air in Your Home (20-30cm (Incl. Pot))
GardenersDream£8.62411 rev
Carbeth Plants Spathiphyllum Peace Lily Indoor Houseplant in 9cm Pot
Carbeth Plants£8.88905 rev
Trending
90-day click momentumYouGarden Cupido Peace Lily Plant Highly Renowned Air Purifying Indoor Plants for Homes and Office Easy to Grow Houseplant 1 x Potted Plant Supplied in 9cm Pot
YouGarden£9.244.4★
YouGarden Peace Lily Indoor Plant Spathiphyllum Sweet Silver Established Plant in 13cm Pot House Plants for Purifying Air Perfect for Homes and Offices
YouGarden£14.314.5★
Spathiphyllum Peace Lily Indoor Plant - Air-Purifying Houseplant in Pot Ideal for Home Office Kitchen Bedroom and Living Spaces Offers Serene Beauty and Improved Air Quality (9cm Pot 20-30cm)
GardenersDream£8.184.4★
Carbeth Plants Spathiphyllum Peace Lily in 13cm Decorative White Pot
Carbeth Plants£17.694.0★
Carbeth Plants Spathiphyllum Peace Lily Alana in 13cm Pot
Carbeth Plants£12.454.5★
What buyers say about peace lily
What buyers praise and complain about, mined from review topics.What buyers love
“Nice plants”
“Good quality”
“Worth the money”
“good size”
“Exactly as advertised”
“My gift was received well”
“Brighten up any room”
“Water it well as soon as it arrives”
“The soil was still moist to the touch”
“Approved”
What buyers complain about
“Plant was bigger than I expected”
“Plants are very disappointing in size”
“I feel its very misleading”
“When in fact its only around 7 inches which at this point I did think that it was a tad expensive”
“waste of money”
“The plant turned up a bit dried out”
“No care instructions”
“Quality so bad”
“Plants leaves turned yellow one by one”
Top return reasons
Common questions
- Is peace lily profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 10 tracked products. 90-day search growth is -43.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the peace lily niche?
- 3 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in peace lily?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for peace lily peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the peace lily niche?
- Listings span £7.48–£17.72; the average listing price is £11.28 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.