Skip to content

Peace Lily

Fail

The top 5 brands take 100% of clicks, so Peace Lily is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£46K/yr93K searches / yr
90-day growth
-43.2%search demand this quarter
Competition
82%top-5 click share · 3 brands · 3 sellers

Flapen Score

Peace Lily against its category

The dotted line is the Home & Garden average. Past it, Peace Lily is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peace Lily market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peace Lily 93K times last year and spent an estimated £46K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-43.2%
Conversion, latest week
4.4%
Market size, estimated
£46Ka year
Peak month
January2.0× the quietest month
Top search term
peace lily46K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £7.48 to £17.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.28 that is £3K to £6K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£7.48–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Plants, Seeds & Bulbs. It carries 885 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
0.0%
Average rank
#159in Plants, Seeds & Bulbs
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
885per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Peace Lily products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • GardenersDream51%
  • Carbeth Plants37%
  • YouGarden12%
  • Open — no brand owns it (0%)

Demand

Peace Lily search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Peace Lily search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peace lily46K/yr
  • peace lily plant indoor with pot34K/yr
  • peace lilly indoor plant6K/yr
  • peace lilly4K/yr
  • peace lily plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Peace Lily

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.42

Plant was bigger than I expected

So small

Bigger than expected

Plant Growth12%+3.99

Plants are very disappointing in size

However the plant is tiny

Expensive plant they send rubbish

Advertised Vs Actual Product9%−0.04

I feel its very misleading

Very deceiving in picture

Very misleading

Value For Money6%+0.03

When in fact its only around 7 inches which at this point I did think that it was a tad expensive

I can honestly say that this item is not value for money

Not the the money

Natural Resource Wastage2%−0.02

waste of money

Love

Plant Growth58%+3.99

Nice plants

they grow very well

Healthy plant

Quality-Overall11%+0.43

Good quality

This company is outstanding

Always excellent quality plants

Value For Money7%+0.03

Worth the money

Value for money

good value

Size-Overall5%−0.42

good size

Was a good height

Good size for the money

Advertised Vs Actual Product5%−0.04

Exactly as advertised

As described

Perfect just what I wanted

Return

0.0% Return rate 55% Fixable by listing

Size-Overall41%█▅▄▄▄▃

Plant was bigger than I expected

So small

Bigger than expected

Durability16%▁▁▁█▁▁
Advertised Vs Actual Product14%▁▅▆▆█▁

I feel its very misleading

Very deceiving in picture

Very misleading

Plant Growth14%▁▁▆▆█▁

Plants are very disappointing in size

However the plant is tiny

Expensive plant they send rubbish

Defective Material/Parts9%▁█▁▁▁█

FAQ

Common Peace Lily questions

Answered from the same tracked data.